Martech

JANUARY 3, 2025

Instead of creating content exclusively, marketing writers may also spend some time reviewing and refining AI output. Its not that different from a senior copywriter reviewing a junior copywriters work. In this case, the junior copywriter is AI, and the fix may be editing the copy or adjusting the output parameters.

Branding 130

Branding Copywriting Law Marketing Ethics 130

Martech

JULY 19, 2024

Marketing relies on highly skilled people in areas like copywriting, design and media management to create winning campaigns that drive business outcomes. Workflows are set up to hand off from one specialty to another, with the assumption that each specialty has unique skills that they apply to the marketing work.

Traditional Marketing 124

Traditional Marketing Manufacturing Transform Automobile 124

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. These are some of the questions that Mikhail Myzgin explores in his podcast, “Ethics in Marketing.”

Marketing Ethics 116

Marketing Ethics Copywriting Transform CMO 116

Customers.ai

OCTOBER 1, 2024

Absolutely, social media platforms are effective channels for direct response marketing, offering targeted advertising options and instant engagement. What role does copywriting play in direct response marketing? How does mobile marketing fit into direct response strategies?

Marketing 52

Marketing Marketers Advertisers Advertising 52