Copywriting, Marketing Ethics and Promotion

Guardrails and governance: How to protect your brand while using AI

Martech

JANUARY 3, 2025

Instead of creating content exclusively, marketing writers may also spend some time reviewing and refining AI output. Its not that different from a senior copywriter reviewing a junior copywriters work. In this case, the junior copywriter is AI, and the fix may be editing the copy or adjusting the output parameters.

Branding

Branding Copywriting Law Marketing Ethics

Direct Response Marketing Guide: Top Strategies, Techniques, and KPIs

Customers.ai

OCTOBER 1, 2024

In contrast to traditional marketing, which aims to raise brand awareness and promote brand image long term, direct response marketing shows immediate ROI. Marketers can leverage direct response on any number of channels, including TV, print, radio, email, digital, and social media. A/B testing is your best friend here.

Marketing

Marketing Marketers Advertisers Advertising

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Guardrails and governance: How to protect your brand while using AI

Direct Response Marketing Guide: Top Strategies, Techniques, and KPIs

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