Marketing Insider Group

JANUARY 29, 2024

Today, we’re sharing our top tips on ChatGPT copywriting prompts to get those precise, useful responses. We’re about to unveil how to make AI work for you, turning it into a powerful ally in your content marketing strategy. Keyword Research and Idea Generation As marketers, we know the power of the right keywords.

Copywriting 123

Copywriting User-Generated SEO Market Trends 123

Martech

JANUARY 13, 2025

Answer: Welcome emails are a crucial component of any email marketing strategy. Implementing best practices in crafting these emails can lead to long-term benefits for your marketing efforts. Dig deeper: Are these email subject lines deceptive, clever copywriting or bad data at work?

Customer loyalty 106

Customer loyalty Copywriting Communications User-Generated 106

Litmus

APRIL 24, 2023

Email copywriting is a bit of nuanced art—and a science, too! That’s why we (along with our email friends at AWeber ) created Foundations of Email Copywriting —a collection of three, quick-to-digest lessons, covering the basics that every email marketer should know. Knowing your audience is crucial for email copywriting.

Copywriting 102

Copywriting Email Marketing Real Estate Marketers 102

Lynton Web

AUGUST 9, 2023

And it's true — creating engaging, high-quality content is crucial to any successful marketing strategy. However, while AI can't outright replace a human writer, the industry is trending toward using it, so a skilled copywriter can find ways to leverage it from time to time. What's worse? AI is limited by its programming.

Copywriting 97

Copywriting Entertainment Customer Journey Branding 97

Rock Content

APRIL 25, 2023

That is why copywriting is a pretty significant part of a business’s digital marketing. It is relevant to so many different strategies from web content to social media to email campaigns to blog posts. In fact, it would be safe to say that copywriting touches pretty much every single aspect of marketing in some way or another.

Copywriting 98

Copywriting B2C Transform Product 98

Digital Marketer

NOVEMBER 26, 2022

Copywriters are a rare breed of freelancer. Not only do we have extensive knowledge of marketing but we geek out on the principles of human psychology, and have a flair for the written word in a way that allows us to sell in a cool and sophisticated way…. As a copywriter, what jobs should you actually be doing?

Copywriting 87

Copywriting SEO Promotion Education 87

Scoop.it!

JUNE 2, 2022

What could go wrong if you were not an effective copywriter? It’s not to say that only copywriters are responsible for those business results. It’s not to say that only copywriters are responsible for those business results. Marketers, SEO writers, advertisers, executives, managers — all take part too.

Copywriting 98

Copywriting Whitepaper eCommerce Analytics 98

Duct Tape Marketing

FEBRUARY 12, 2025

Storytelling Converts Better Than Sales Tactics Every Time written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Garfinkel In this episode of the Duct Tape Marketing Podcast , I interviewed David Garfinkel, a copywriting expert and author of The Persuasion Story Code.

Copywriting 72

Copywriting Communications Marketing Strategy Customer 72

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here are several ways to make your social strategy put in an Oscar-winning performance.

Marketing Strategy 145

Marketing Strategy Content Marketing Gen Z Whitepaper 145

Digital Marketer

OCTOBER 25, 2023

And here’s the secret behind them: Introducing Holy Grail Copywriting (HGC): HGC’s core principle is “Start at the Finish Line.” Copywriting Is Hard, We Made It Simple… Discover The Foolproof Copywriting Formulas For Crafting Winning Sales Messaging From Scratch Every Time…Even If You Suck At Writing!

Copywriting 95

Copywriting Marketers Marketing Product 95

Martech

FEBRUARY 11, 2025

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. In email copywriting , shorter sentences and bullet points help the brain grasp important points.

Transform 113

Transform Copywriting Email Marketing Shoppers 113

Marketing Insider Group

JULY 1, 2020

This is not true for most marketing programs. But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action. Your Competitors Are Already Using It.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Orbit Media Studios

DECEMBER 17, 2024

Audience research: Communities and PR opportunities This method comes from our friend, Liza Adams , who uses AI for marketing strategy and research. This may give you ideas for PR, event marketing and community engagement. You are an SEO copywriter, skilled in improving the relevance of pages through semantic SEO.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketers 117

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Scoop.it!

NOVEMBER 7, 2024

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Hubspot Marketing

SEPTEMBER 6, 2024

Create a Solid Marketing Strategy Your marketing strategy is only as good as its ROI. And if you’re not using your customer data and insights to create a solid marketing strategy, what are you doing? This information can be helpful for planning my marketing strategy. This can help!)

eCommerce 98

eCommerce Price Transform CRM 98

Hubspot Marketing

NOVEMBER 29, 2024

Create Your Go-To-Market (GTM) Strategy What is a marketer without a marketing strategy? So, if you want to know how your product resonates with your customers, ask your product marketing manager. What does a product marketing manager do? So, it’s important your PMM has done their research.

Product Marketing 106

Product Marketing Product Management Marketers 106

Marketing Insider Group

DECEMBER 5, 2022

Have you considered neuro copywriting? At Marketing Insider Group, we use neuro copywriting to achieve an average 138% increase in traffic for our clients. As content marketing experts, it’s our job to find out-of-the-box ways to help our clients accomplish their goals. Increase Traffic With Neuro Copywriting.

Copywriting 143

Copywriting SEO Content Marketing Communications 143

Scoop.it!

JULY 26, 2022

With that in mind, clarity and readability should be at the forefront of your mobile marketing strategy in 2022 and in the years to come. Content marketing should always be at the forefront of your digital marketing efforts, and it should be a key pillar of your mobile marketing strategy.

Marketing Strategy 105

Marketing Strategy Content Marketing User-Generated Digital Marketing 105

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. Social media is a crowded space, and capturing attention is more challenging than ever.

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Scoop.it!

SEPTEMBER 28, 2023

A parting caveat, if we may add, though these tools can help you with the spade work, we recommend running it through the experienced eyes of human copywriters who can add the perfect tinge of human emotion and wisdom to the copy! Summary On that note, we would like to sign off with an off-key Happy Hanukkah Monica (inserts Friends reference!)

Email Marketing 115

Email Marketing Marketing Strategy Shoppers Copywriting 115

Hubspot Marketing

MAY 30, 2023

AI Marketing Jobs The following are marketing jobs and opportunities that are on the rise due to advancements in AI and marketing automation. AI Trainers AI must be trained to learn, improve, and be a great asset to any marketing strategy. Another job listing, this time for Miaplaza Inc.,

New Markets 134

New Markets Copywriting Digital Marketing Marketers 134

Businesses Grow

MAY 30, 2023

Whether you’re a seasoned pro or a small business owner trying to establish your first marketing strategy, get out your highlight marker. I challenged my community friends to create insights, not just rehashed information you can find in a blog post somewhere. They delivered. You’ll find some new ideas here!

Copywriting 144

Copywriting Direct Mail Advertisers Advertising 144

Marketing Insider Group

APRIL 27, 2020

With companies shifting their marketing budgets away from physical events and inappropriate ads, the corporate blog and content marketing are becoming central elements of marketing. You know that blogging needs to be the central hub of your content marketing strategy. What About an In-House Content Team?

Copywriting 144

Copywriting SEO Content Marketing Marketing Strategy 144

Hubspot Marketing

NOVEMBER 5, 2024

But, when it comes to B2C marketing, the audience persona is likely just one individual. Instead of appealing to a broad group of people, B2C marketers can get oddly specific in their personalized marketing strategies. Lynch likes to think of this approach as “marketing with the scientific method.”

B2C 128

B2C Millennials Customer Journey User-Generated 128

Digital Marketer

JULY 7, 2023

How to Maximize ChatGPT for Content Marketing But, like every other tool, not everyone fully understands or grasps exactly how to use it—which is why most of the time, a lot of business owners tend to give up and question why people rave about this tool so much. Stay informed, make data-driven decisions, and watch your success skyrocket.

Marketing Strategy 80

Marketing Strategy Content Marketing Marketers Marketing 80

Marketing Insider Group

FEBRUARY 1, 2021

Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. The Shift to Customer-Centric Marketing. Content Marketing Strategy. Copywriting. Businesses must take intent data seriously to develop performance-driven marketing strategies.

Copywriting 145

Copywriting User-Generated Marketers Marketing 145

Marketing Insider Group

DECEMBER 19, 2022

Emotional headlines are one of the most powerful marketing tools. By using specific language in content marketing and copywriting, you can nudge your audience towards engaging with and sharing your content, ultimately driving more traffic to your site. Image Source: Folajomi Ballo. Drive Traffic Today.

Copywriting 136

Copywriting SEO Content Marketing Advertisers 136

Neil Patel

JUNE 23, 2021

If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Twitter Ad Copy Strategies.

Copywriting 136

Copywriting User-Generated Communications Advertisers 136

Neil Patel

SEPTEMBER 4, 2020

Because of marketing siloing, your content marketer has now spent their entire day doing something that’s already been done. Here’s another example: You have a freelance copywriter writing for your new website and a UX specialist working on the design. Silos Prevent You From Getting the Best Marketing Results.

Copywriting 142

Copywriting Marketers Marketing SEO 142

Rock Content

APRIL 24, 2023

For many firms, the challenges of daily operations mean that they can’t keep up with their digital marketing strategies. However, investing in something like content marketing can help increase a firm’s client list and ensure continued, long-term growth. Fortunately, it’s never been easier to find one.

Copywriting 94

Copywriting Law eBook Digital Marketing 94

Adobe Experience Cloud Blog

JULY 19, 2019

of marketers spending at least a week producing a single promotional email , it is quite clear how developing an email marketing strategy is a critical and crucial task. Here’s how you can improve your overall email development process and ace your email marketing strategy. With 23.8% Always plan ahead.

Thought Leadership 134

Thought Leadership Copywriting Email Marketing Communications 134

Marketing Insider Group

APRIL 11, 2023

Perfecting your website should always be your first step towards improving your digital marketing strategy. Watch the short video on email marketing below. Video Source: Adam Erhart Marketing Automation Marketing automation services use software to maximize the efficiency and reliance of a company’s marketing strategy.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Search Engine Land

AUGUST 31, 2023

It’s a good starting point to understand topics in which you do not have a strong background but need working knowledge to develop a PPC strategy. Dig deeper: ChatGPT for PPC marketers: 15 strategic prompts to use today 2. As PPC practitioners, the key is to learn how to use it to deliver the most effective advertising strategy we can.

Copywriting 124

Copywriting Management Advertisers Advertising 124

Duct Tape Marketing

FEBRUARY 6, 2025

With over 20 years of experience in video marketing, comedic content, and creative advertising, Emily has helped bestselling authors, top influencers, and e-commerce brands craft compelling, humor-driven video ads that engage audiences and drive sales. In the copywriting side of my business, we tend to have lifelong kind of clients.

Copywriting 70

Copywriting Video Marketing Advertising Advertisers 70

Hootsuite

AUGUST 19, 2021

Here is a list of services commonly offered by freelancer social media managers: Social media strategy. Copywriting. Copywriting. Social media management requires creating lots of captions, so copywriting is key. Creating and managing content calendars. Content creation (photography, design). Analytics and reporting.

Management 143

Management Copywriting Real Estate Logistics 143

Martech

MAY 27, 2022

Tom Snyder is an agency content marketing manager at Hot Dog Marketing in Austin, Texas. His creative roots in copywriting and his passion for analytics are good examples of the kind of all-around game marketers need to bring to the evolving digital playing field. What do you enjoy most about marketing?

Analytics 114

Analytics Copywriting Marketers Marketing 114