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Facebook marketing in 2025: A VERY complete guide

Hootsuite

Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Marketing on Facebook doesnt have to cost a lot, either. Inspire new marketing ideas.

Gen Z 89
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5 Winning Strategies for Millennial Marketing

Duct Tape Marketing

5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. They seek out the information they need, and there is great marketing opportunity here.

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Why This Amount Is All the Marketing Budget You Need

Marketing Insider Group

In some cases, however, marketing spend is up. A survey from Merkle of 400 companies revealed that the majority (52%) are increasing marketing spend. The priority of these dollars was: Adopting new marketing technology. Developing new capabilities to fulfill transactions. Landing page copywriting.

CMO 140
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7 Neuroscience Sales Tips That’ll Skyrocket Your Sales

Neil Patel

Copywriters know how to sell benefits. These days, most of us are selling to a new generation of customers: the millennials. Millennials are a unique set of people born between 1982 and 2000 and making up 26% of the world’s population. Selling with benefits means that you’re transparent with your customers.

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The SEO Evolution: Expert Insights into the Future Landscape of Search

Hubspot Marketing

Sure, “How to Create a Marketing Strategy” might not rank as well once you can find that answer within generative AI — but “Expert Insights on Creating A Powerful Marketing Strategy [+ New Data]” or “Why We Built a Brand-New Marketing Strategy from Scratch” will. AI can also help marketers optimize their websites.

SEO 98
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21 Examples of Successful Co-Branding Partnerships (And Why They're So Effective)

Hubspot Marketing

In fact, these brands still create new co-branded products to this day. Co-branding can be an effective way to build business, boost awareness, and break into new markets, and for a partnership to truly work, it has to be a win-win for all players in the game. Image Source. Why the Sherwin-Williams Co-branding Campaign Works.

Branding 145