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5 Winning Strategies for MillennialMarketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. They seek out the information they need, and there is great marketing opportunity here.
Apple goes way beyond the “computer brand” label — they create products for their targetmarket, loyal customers that believe make these products life better, easier, more fun, and cooler. This adds more social proof to the customer’s positive review of your brand and gives greater legitimacy to your targetmarket.
For example, if you find that a certain line of products perform really well among millennials, pull images of them into a carousel ad and use it to retarget customers. The personalization of a separate ad promoting a collection, aimed at a segment of your targetmarket, is one example of how retargeting can be successful.
They even have an innovative portal for marketing the company’s best asset, its employees. Meet Our Millennials serves the triple purpose of empowering employees, attracting new talent, and humanizing the brand for consumers. Strategists, social media managers, copywriters, content editors, video production. image source.
Millennials, single moms, kids with kanines? Create a targetmarket statement. Test your social ads on your targetmarket. Heck, I’ve contacted and befriended many copywriters. If you don’t know who your audience is, you can’t give them what they want. Who are you trying to connect with?
These two businesses saw the opportunity to run a campaign that exposed their product and copywriting to brand new audiences. This intersection of target demographics could have brought in new business for each other and could have paved the way for future co-branding collaborations if proven mutually beneficial. Image Source.
With Millennials and Gen Z increasingly reporting preferences for sustainable consumer options , durability is an appealing benefit for this audience. Your targetmarket may include students, businesses that need help sending professional documents and emails, and freelance copywriters. Drive traffic to your website?
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