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International PPC: The Complete Guide

Hubspot Marketing

PPC, or pay-per-click, campaigns have long been an effective way to get in front of your target buyer and drive traffic to your site. When it comes time to expand into a new market or reach customers on the other side of the world, that’s when you need to employ an international PPC strategy. Use native language.

eCommerce 106
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Crafting the Perfect Slogan: Your Guide to Memorable Brand Taglines

Vertical Response

Key Elements of an Effective Slogan Much like an artist uses a palette of colors, a copywriter uses key elements to create a successful slogan. Define Your Target Audience Knowing your diners is the first step towards a successful meal, and the same goes for crafting a slogan.

Branding 105
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Get an Edge on Direct Mail with Competitive Intelligence & Omnichannel Marketing

DirectMail2.0

Transcript below: 0:00 Welcome to our webinar where we’re going to discuss today how you can get an edge on Direct Mail with competitive 0:06 intelligence and Omni Channel marketing my name is Morgan DiGiorgio I am the senior vice president sales and marketing for Direct Mail 2.0 billion industry 1:40 with 10.9

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Content Localization Strategy Guide (with Examples)

Neil Patel

And since the global language industry is growing exponentially , especially in the next few years, multicultural marketing must be a priority for organizations wanting to increase diversity in their customer base. Expansion into new markets isn’t easy. Errors = not what we want.

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The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity

Content Marketing Institute

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. A search of Amazon.com for “marketing books” returns 324,225 titles.

Product 111
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5 Winning Strategies for Millennial Marketing

Duct Tape Marketing

I think we can safely expect this trend to continue with each subsequent generation, so the sooner we all learn the ropes of “new marketing,” the more successful we can all be. Wes McDowell is the creative director at The Deep End Design , a digital marketing and design agency in Chicago.

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21 Examples of Successful Co-Branding Partnerships (And Why They're So Effective)

Hubspot Marketing

In fact, these brands still create new co-branded products to this day. Co-branding can be an effective way to build business, boost awareness, and break into new markets, and for a partnership to truly work, it has to be a win-win for all players in the game. Image Source. Why the Sherwin-Williams Co-branding Campaign Works.

Branding 145