article thumbnail

Unlock the real value of genAI in martech

Martech

Similarly, Jasper automates content generation, allowing marketing teams to focus on creative ideation rather than routine copywriting tasks. Content drafts, copywriting and content research are the most popular use cases, showing genAI’s primary role in boosting operational efficiency and reducing costs. AI data infrastructure.

article thumbnail

Top 5 Use Cases for AI Personalization in Marketing

Hubspot Marketing

As a writer in the marketing industry, I've seen it myself. But another marketing task that AI excels at? Personalization. If you’re interested in using AI personalization in marketing to reach your customers, I put together this guide to help. Table of Contents Why use AI for marketing personalization?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Optimizing B2B Conversion Rates — All My Tips and Strategies

Hubspot Marketing

But, when it comes to B2C marketing, the audience persona is likely just one individual. Instead of appealing to a broad group of people, B2C marketers can get oddly specific in their personalized marketing strategies. Lynch likes to think of this approach as “marketing with the scientific method.”

B2C 128
article thumbnail

21 Creative Lead Generation Ideas to Try (& Why Marketers Recommend Them)

Hubspot Marketing

Erin Pennings , a copywriter and marketing strategist, told me coffee chats are her favorite way to connect with your target audience. Tymoshenko told me, “Once a user is signed up for a free trial, we make use of personalized marketing to ultimately convert them.” conversion.

article thumbnail

What Are Content Managers, and How Do You Become One?

Hubspot Marketing

Their job consists of so many moving parts — managing blogs, managing social, managing offers … in some cases, they can be a one-person marketing team.". For instance, a startup's content manager might be their only marketer, while an enterprise company might have content managers assigned to multiple teams.

article thumbnail

The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Acquisition Marketing. Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Persuasive Marketing.

article thumbnail

How to Build the Perfect Content Marketing Funnel

Marketing Insider Group

Content marketing funnels allow you to align your content with each stage of the buyer’s journey, maximizing their experience and encouraging conversion . The key to a successful content marketing funnel is understanding your target audience and catering your content to their needs. What Is A Content Marketing Funnel?