Hubspot Marketing

SEPTEMBER 30, 2024

As a writer in the marketing industry, I've seen it myself. But another marketing task that AI excels at? Personalization. If you’re interested in using AI personalization in marketing to reach your customers, I put together this guide to help. Table of Contents Why use AI for marketing personalization?

Thought Leadership 135

Thought Leadership User-Generated Marketing Marketers 135

Vertical Response

JUNE 23, 2024

Key Takeaways Defining a brand’s target audience is imperative for creating effective marketing strategies, involving an in-depth understanding of demographics, behaviors, and preferences, as well as going beyond to consider psychographics and segmentation based on values and lifestyles.

Gen Z 98

Gen Z Customer Acquisition Market Research Analytics 98

Duct Tape Marketing

JUNE 24, 2016

Stores can then begin running first-use test studies, for instance by sending welcome messages and analyzing customer reactions, before launching personalized marketing campaigns. Roy Rasmussen, co-author of Publishing for Publicity, is a freelance copywriter who helps small businesses get more customers and make more sales.

Copywriting 53

Copywriting Shoppers Marketing Marketers 53

Rock Content

NOVEMBER 17, 2020

Thus, we must position Rock Content as a strong example of the value we add to the market. And this is only possible thanks to our committed team: We can’t forget to mention our international network of copywriters, proofreaders, translators, and designers. That’s why we talk about adapted content, not translations.

SEO 93

SEO User-Generated Digital Marketing Copywriting 93

Hubspot Marketing

DECEMBER 2, 2024

While it’s always important to take AI with a grain of salt, it provides companies of all sizes opportunities to personalize marketing, deepen customer intimacy, and improve the efficiency and effectiveness of marketing programs. So when ChatGPT took over the news cycle, after my initial skepticism, I haven’t looked back.

Customer Journey 131

Customer Journey Copywriting Marketing Marketers 131

Duct Tape Marketing

JANUARY 22, 2016

If you’re a small company with a one-person marketing shop, you may want to stick to weekly blog posts or a quarterly webinar for now. Marketers have access to countless media platforms, so experiment with a mix of channels, and document which ones best engage your target market.

Entertainment 53

Entertainment Education Market Research Communications 53