Hubspot Marketing

DECEMBER 21, 2020

Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow. Additionally, copywriting varies depending on your audience, purpose, and format — copywriting for an Instagram post, for instance, is entirely different than copywriting for a press release.

Copywriting 145

Copywriting eBook Communications Marketers 145

SocialPilot

FEBRUARY 12, 2025

That’s where engaging and encouraging social media copywriting comes into play. Here’s how we will turn you into a social media copywriting pro. We’ll explain social media copywriting, why it’s crucial for engagement and conversions, and how you can create a compelling copy with actionable strategies.

Copywriting 49

Copywriting Transform User-Generated Gen Z 49

Neil Patel

MAY 14, 2021

Copywriting is hard. Well, now it’s possible, thanks to AI copywriting tools powered by machine learning. Well, now it’s possible, thanks to AI copywriting tools powered by machine learning. What Is AI Copywriting and How Does It Work? How are companies using AI copywriting? First, AI copywriting saves you time.

Copywriting 143

Copywriting Price Transform SEO 143

Marketing Insider Group

AUGUST 9, 2021

A copywriting service can feel like a nice-to-have luxury. There are so many other important places to allocate your budget. A copywriting service for B2B companies is one of the most worthwhile investments you can make for your business. In today’s digital world, B2B copywriting isn’t a luxury, it’s an essential.

Copywriting 144

Copywriting Finance Law B2C 144

Martech

DECEMBER 17, 2024

You should already have the processes in place to manage unsubscribe requests initiated through automatic replies. Rethinking copywriting. Adapt email content and copywriting strategies using data and insights. AI-powered automatic reply suggestions also pose a challenge for marketers. The suggestions may include unsubscribing.

Email Marketing 119

Email Marketing Copywriting User-Generated Promotion 119

Hubspot Marketing

JUNE 16, 2022

If you're reading this blog, you've likely decided to start or revamp your copywriting portfolio. Fortunately, I've put together a collection of copywriting portfolio examples that are sure to inspire you and guide you in the right direction. How to Create a Copywriting Portfolio. Copywriting Portfolio Examples.

Copywriting 117

Copywriting B2C Place Digital Marketing 117

Buffer Marketing

AUGUST 21, 2024

You need a proper strategy , content creation skills, copywriting formulas in your back pocket, and a knack for tying it all together.  But if you’re at the beginner level or someone who’s just got their foot in social media from another career, Meta’s course is the perfect place to begin.

Social Media Marketing 114

Social Media Marketing Copywriting Price Marketers 114

Sprout Social

SEPTEMBER 12, 2024

For example, a creator can assist with Instagram caption ideas and other social media copywriting needs. A tool like Sprout can enhance your content calendar process by providing a platform where you can schedule posts, track their performance ‌and manage all your content in one place.

Management 136

Management User-Generated Key Performance Indicator Transform 136

Rock Content

APRIL 11, 2023

While both content and website copywriting are essential for your business, there are some differences between the two. Copywriting usually refers to sales copy meant to drive the audience to purchase your product or services, including ads, emails, social media posts, landing pages, and more.

Copywriting 98

Copywriting Whitepaper Key Performance Indicator Education 98

Jeff Bullas

FEBRUARY 23, 2023

The best writers on Fiverr easily make more than $100 per article, so if that’s what you’re after, it’s a great place to start. A gig is purchased every 4 seconds on Fiverr, with freelancers and experts making anywhere from $5 to $15,000+ per project.

Finance 360

Finance Copywriting Health User-Generated 360

Orbit Media Studios

JANUARY 8, 2025

In a split second, they answer the question Am I in the right place? ” Joel Klettke, Business Casual Copywriting “Try to choose testimonials that go beyond a platitude, like “They’re great!” So put trust seals all over the place. Great Places to Work award goes on your careers page.

Copywriting 111

Copywriting Transform SEO Place 111

Digital Marketer

MARCH 6, 2023

The Power of a Copywriting Framework Before we introduce you to one of our favorite frameworks, let’s unpack why you should use a framework to begin with. Copywriting frameworks provide a structure to organize your ideas while ensuring you don’t mistakenly neglect any key points needed to achieve your goals. The L.O.V.E.

Copywriting 97

Copywriting Finance Fashion Price 97

Rock Content

APRIL 25, 2023

That is why copywriting is a pretty significant part of a business’s digital marketing. In fact, it would be safe to say that copywriting touches pretty much every single aspect of marketing in some way or another. B2C copywriting is an art. What Is B2C Copywriting? Now let’s talk about how to make yours better.

Copywriting 98

Copywriting B2C Transform Product 98

Scoop.it!

DECEMBER 26, 2023

Naturally, thus, businesses are continuously looking for ways to enhance their email copywriting heft in a bid to position themselves heads and shoulders above their competitors comfortably. Well, you’re just at the right place, then! Why Embrace AI Email Copywriting? Wish to hop onto this bandwagon, too? Read on to find out!

Copywriting 105

Copywriting User-Generated Communications Email Marketing 105

Ann Handley

AUGUST 29, 2024

” Her teeth are chaos—yellowed and all over the place. That single moment helps writers plant our feet in one place. It stops you from sailing ahead—letting the story rush out too fast—and instead dams the flow so you find yourself anchored in the best, most scenic place to begin. So I won’t.”

Transform 192

Transform Place Copywriting Marketers 192

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. What better place to get to know your audience and their pain points than to head straight to the source? Ive found that the most effective copywriting uses the same words your audience does to talk about their problems.

Gen Z 101

Gen Z Copywriting Real Estate Marketers 101

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. What better place to get to know your audience and their pain points than to head straight to the source? Ive found that the most effective copywriting uses the same words your audience does to talk about their problems.

Gen Z 94

Gen Z Copywriting Real Estate Marketers 94

Sprout Social

JANUARY 22, 2025

Because there’s no better place on social media to position yourself as a leader in your industry. The platform is a prime place to connect with B2B customers as they research your company, plus your achievements and accomplishments. Define your goals and objectives So, why are you planning to post on LinkedIn in the first place?

Marketing Strategy 127

Marketing Strategy Content Marketing Thought Leadership Marketers 127

Litmus

JULY 31, 2024

It’s important to note that this personalization “strategy” was typically built in at the copywriting phase based on fields we knew we had available to us. Used in the right places, these tactics can create real interest and make the email far stickier and more engaging just from a visual interest standpoint.

Logistics 107

Logistics Customer Journey Copywriting User-Generated 107

Orbit Media Studios

DECEMBER 17, 2024

You are an expert SEO copywriter, skilled at making copy edits that improve the search rankings of webpages by incorporating keyphrases and indicating relevance. You are an SEO copywriter, skilled in improving the relevance of pages through semantic SEO. I’m giving you the text from the webpage. Now on it’s 7th edition.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketers 117

Sprout Social

NOVEMBER 4, 2024

To reach your target audience, you’ve got to post relevant, entertaining and educational content in multiple places. When you have a content repurposing strategy in place, you optimize your efforts and spend. For content repurposing success, you’ve got to select the right content to reuse in the first place.

Whitepaper 120

Whitepaper User-Generated Thought Leadership Copywriting 120

Hubspot Marketing

NOVEMBER 5, 2024

You could easily learn business from a million different places and people, but you can only learn my methods from ME in ONE place: my digital courses. less ad spend in the wrong places, less external apps and tools needed to get the word out there). It’s processes that are learned, lived, and pieced together by me.

Branding 108

Branding Copywriting Energy Place 108

Unbounce

JANUARY 6, 2025

With Unbounce, you’ll have access to: 100+ templates to start from, drag-and-drop features, A/B testing tool , Popup and sticky bars functionality, AI optimization , and AI copywriting built in to help you get started quickly. Use whichever marketing channels you have in place like social media , email , and PPC ads to attract visitors.

Price 111

Price User-Generated Copywriting Analytics 111

Hubspot Marketing

MARCH 14, 2025

This document should clarify for everyone involved copywriters, designers, developers, marketers all the aspects of the project, the goals, and even the timeline. Marketing briefs help solve any misunderstandings before you get to work. What are our brand values?

Copywriting 102

Copywriting Marketers Marketing Communications 102

Jeff Bullas

DECEMBER 27, 2022

Then, you can incorporate those desired keywords throughout your content in key places to ensure the highest possible Google ranking for your content is achieved. A common mistake made by copywriters and content creators is drafting the content they want to feature rather than the content their audiences want to read. Image Source.

SEO 275

SEO Copywriting Law Communications 275

Hubspot Marketing

APRIL 22, 2025

It should be concise, clear, and focused on providing value rather than just promoting products, says B2B email marketing specialist and copywriter Joe Cunningham. Each example from a B2B brand below showcases stellar copywriting, design, and relevance to their audience. I also love the simplicity of having just one CTA.

Email Marketing 62

Email Marketing Copywriting Marketers Marketing 62

Backlinko

JULY 22, 2024

And lets you identify areas for improvement in one place. Understanding the art of SEO copywriting can help you write content that resonates with your audience and search engines. Learn everything you need to know in our free SEO copywriting guide. Over time, your efforts can lead to sustainable growth and success.

SEO 115

SEO Law User-Generated Analytics 115

Hubspot Marketing

OCTOBER 21, 2024

When I wanted to learn about early career and university recruiting, LinkedIn Learning was one of the first places I went. Copywriting? LinkedIn is a place where you could be connected with, like, the VP of Marketing at your dream company. And it’s not like you met them in an exclusive place… you met them on LinkedIn.”

Gen Z 103

Gen Z Copywriting Influencer Marketing Education 103

SmartBrief - Marketing

MARCH 22, 2024

Magazine and site content writers and ad copywriters already envision AI facilitating the writing process so well and thoroughly that it may eventually drive human-written copy as a job into obsolescence. Or, at least that was my reaction to the headline of this article , “AI won’t replace B2B copywriters, because it can’t.”

Copywriting 129

Copywriting B2C New Technology Place 129

Hubspot Marketing

NOVEMBER 29, 2024

Bringing awareness to your product through content such as social media, copywriting, and blogs. It’s worth noting that from one company (or campaign) to the next, the responsibilities and expectations placed on a product marketing manager may differ. That means the PMM will focus on three levels of the sales funnel: Acquisition.

Product Marketing 106

Product Marketing Product Management Marketers 106

Hubspot Marketing

JULY 16, 2024

That’s what copywriter and digital marketer John Paul Hernandez , does. " While it might not be perfect, it gives you a good idea of where you could place the keywords. While my main focus is on creating high-quality pieces packed with unique insights that help prospects tackle their problems, I never ignore SEO.

SEO 137

SEO User-Generated Transform eCommerce 137

Martech

APRIL 14, 2025

This suggests that structured experimentation is taking place, which is another form of guided innovation appropriate for this team. This aligns with the team’s strategic responsibility. Additionally, 9.4% report having a decentralized AI policy sitting with labs. Email: Business email address Sign me up! Processing.

CRM 87

CRM Marketers Marketing Communications 87

Hubspot Marketing

NOVEMBER 5, 2024

These conversion rate tools provide users with a visual representation of the most visited places on their websites. If you cannot improve your copywriting optimization, unless you’re willing to assume you're wrong. Lynch likes to think of this approach as “marketing with the scientific method.” Account-based marketing.

B2C 128

B2C Millennials Customer Journey User-Generated 128

AWeber

MAY 6, 2022

Plain text emails still have their place. So… say you’re sending emails to hikers in the backcountry or to people in other remote places. Sometimes copywriters, coaches, or consultants will send text-only emails because they want their emails to appear more personal. Even pro copywriters will make their copy easy to scan.

Copywriting 130

Copywriting User-Generated eCommerce Email Marketing 130

Neil Patel

MAY 6, 2021

Company number one offers web design, social media marketing, search engine optimization (SEO), copywriting, conversion optimization, PPC, and more. Company number two offers SEO and copywriting services, but they don’t offer web design, social media marketing, conversion optimization, etc. The answer is number two.

Copywriting 142

Copywriting Shipping Price Transform 142

Martech

JUNE 18, 2024

With this structure in place, we easily identified steps that could benefit from AI and orchestrated a series of experiments to explore two central areas: readily achievable solutions we could begin experimenting with and high-value opportunities.

Copywriting 119

Copywriting Transform eCommerce Advertising 119

Hootsuite

MARCH 7, 2023

Call-to-action buttons and phrases can appear at any place in the user journey that you want to direct your audience. Which, if your business plan is in the right place, will be toward your goals. You’ll need to consider things like copywriting, design, visuals, and placement on a webpage.

Copywriting 126

Copywriting Fashion Advertisers Advertising 126