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Here’s a glimpse into how my agency uses an advanced form of ChatGPT to help us with copywriting for an email A/B test. Now Chad is in a good place to begin to help me. However, your work is not necessarily protected from being used to train other users. I also asked Chad to list the benefits of my client’s products.
Landing page split testing helps you conduct an effective page rewrite by showing your pages performance among your audience to improve conversions and user experience. And, to help us do so, I chatted with Rachael Pilcher , B2B SaaS conversion copywriter at Mighty Fine Copy. Understand user behavior. Improve conversion rates.
Others veer towards creative, meaningful SEO copywriting based on their past experiences. Studies have shown that 61% of marketers agree that SEO does prove beneficial in organic growth hacking and content marketing in general. The art of SEO copywriting goes much deeper than meets the eye.
For example, a creator can assist with Instagram caption ideas and other social media copywriting needs. Edutainment According to our report, 66% of social users find “edutainment” to be the most engaging of all brand content—surpassing memes, serialized content or skits. You should meet your audience where they are.
To make email management easier for users, AI will help with automatic reply suggestions, email summaries, and message sorting. For marketers, the most significant change will be the replacement of preheaders with AI-generated summaries. Instead, Apple’s AI will generate summaries based on the email content.
That’s where engaging and encouraging social media copywriting comes into play. Here’s how we will turn you into a social media copywriting pro. We’ll explain social media copywriting, why it’s crucial for engagement and conversions, and how you can create a compelling copy with actionable strategies.
Tip: Jeff uses BuzzSumo to generate content ideas, create high-performing content, monitor its performance, and identify influencers. The best writers on Fiverr easily make more than $100 per article, so if that’s what you’re after, it’s a great place to start.
Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article). Categorize them into informational, navigational, transactional, general, and commercial categories. What I like about ChatGPT is that it’s a good idea generator.
Because there’s no better place on social media to position yourself as a leader in your industry. Lead generation Food for thought: nearly one-fourth of all B2B digital advertising happens on Linkedin. Through organic content and ads, generating leads on LinkedIn can become a long-term, consistent channel for your brand.
According to Sprout Social’s 2024 Social Media Content Strategy Report , social media users connect and consume content differently across social platforms. To reach your target audience, you’ve got to post relevant, entertaining and educational content in multiple places. Don’t overlook emerging networks you’ve recently started using.
This turns your site from an afterthought into an asset that generates leads and sales. Now it generates over 680K monthly sessions, with 74% coming from organic searches. Now it generates over 680K monthly sessions, with 74% coming from organic searches. And make your site more user-friendly.
The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information. Sales conversion : Turning leads, trial users, or freemium users into paying customers. At this stage, the goal is to attract a wide audience and generate interest in your products or services.
Naturally, thus, businesses are continuously looking for ways to enhance their email copywriting heft in a bid to position themselves heads and shoulders above their competitors comfortably. Well, you’re just at the right place, then! Why Embrace AI Email Copywriting? Read on to find out!
It’s important to note that this personalization “strategy” was typically built in at the copywriting phase based on fields we knew we had available to us. Used in the right places, these tactics can create real interest and make the email far stickier and more engaging just from a visual interest standpoint.
These conversion rate tools provide users with a visual representation of the most visited places on their websites. Lynch told me he likes using heat maps because they create a timeline where you determine the sequence of button clicks by users. He said, “It's super important that you identify with their cursor.
Generative AI can help us write content faster. In my opinion, there’s a time and a place for generative AI. I’ve used generative AI for emails, my website, paragraphs within articles, and even some articles that are almost entirely written with AI. I tested the generative AI and found it very easy. Still unsure?
SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. The great content, steered by SEO, means theyre featured in four places right at the top of Google. AI overviews are not that significant yet; users are scrolling to the organic listing. Heres an example.
Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. With over three billion active monthly users , Facebook is still the worlds most-used social platform. text posts, photos, videos) Paid, or boosted, content (e.g,
You can use it to improve the content or share it with your copywriting team to make changes. Scale Content Creation and Optimization BrightEdge’s generative AI speeds up SEO management tasks and streamlines content creation. Copilot can also generate outlines and fully written first drafts. The best part?
Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. Sending cold emails and scraping together lists for lead generation can be difficult because — let‘s face it — often, people don’t want to take the time out of their schedules to talk. conversion.
Facebook – The Go-To Platform for Businesses Unrivaled in popularity, Facebook boasts 3 billion monthly active users worldwide, securing its position as the world’s most popular social media platform. With over 2 billion monthly active users, it’s particularly popular among younger adults, especially those under 35. With over 2.5
With 79 percent of Americans working remotely at least part of the time, it seems the days of copywriters chained to cubicles are far behind us. Read on to discover tips for copywriting in a mobile work environment, and 4 helpful apps to assist you in doing so. Mobile copywriters need to research, send email, and log stories on the go.
The New Copywriter: Meeting Modern Content Writing Demands written by Guest Post read more at Duct Tape Marketing. 1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting.
If you need to direct people to multiple places, use a simple link-in-bio tool like Start Page. If short-form videos generate the most engagement, prioritize them. Try AI tools for: Content ideas: Generate post topics, video scripts, or social media captions. Check that your email, website, and any other key links are updated.
Most people hear AI and think of a generative AI tool like ChatGPT or DALL-E. The data reflects this challenge: McKinsey found that, while 55% of organization s use generative AI in some capacity, over 80% havent seen measurable impacts on enterprise-level earnings. This could be A/B testing or copywriting for emails.
How to make text-based emails look better Why you should clean up auto-generated plain text emails. Plain text emails still have their place. So… say you’re sending emails to hikers in the backcountry or to people in other remote places. How well this tactic will work will depend on your audience and your copywriting skills.
Incorporating user-generated content (UGC) like reviews. Product page URLs Clear, descriptive URLs enhance both user experience and visibility. It is important to optimize URLs for clarity and user-friendliness and not to just stuff keywords. Remember, their primary purpose is to guide users.
Stage Zero: The AI User It started with a poem. In that moment, you became an AI user. You were an ad hoc AI user. Each one is really a Generate training data button for your helpful AI analyst. Highly skilled AI users rarely chat back-and-forth to edit their AI responses. That first prompt was your first step.
Individual users and businesses are becoming increasingly dependent on the internet as a research portal. To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns. In 2019, 90% of all U.S. Source: Pew Research. What is B2B Buyer Intent Data?
Search Network typically delivers higher-intent traffic but at higher costs since users are actively searching for specific terms. Display Network usually offers lower costs per click but may bring less immediate purchase intent since users aren’t actively searching. Even improving to a 7 saves you 28.6% on every click.
Shopify grew its revenue 10x within 3 years and now has over 175,000 users, thanks, in part, to its 14-day trial. That is the action button you should be focusing some energy on for quality lead generation. It’s because of Google’s users. The benefit to its users is access to the best information.
I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. billion users. On Facebook, we found ads with user-generated content have a 300 percent higher CTR and a 50 percent lower cost per acquisition (CPA).
Improved brand safety: With a social media workflow in place, you can be sure that the right people on your team check every piece of content against your brand and compliance guidelines before approving it for publication. Copywriting: Writing captions or campaign slogans. This includes copywriting and graphic design.
LinkedIn is a powerful search engine capable of generating targeted, substantial traffic to your profile. It’s also more than just a place to list your credentials, add a little blurb about yourself and hope someone is intrigued enough to network with or hire you. Let’s get into it, shall we?
Nowadays, you can generate visits to a website without spending any money on ads or buying email lists — that’s what we call organic traffic. What other types of traffic can you generate? 5 basic hacks to boost your organic traffic generation. What other types of traffic can you generate? Keep reading!
AI marketing software can help draft content, generate SEO-friendly social captions, repurpose a blog post into a video, suggest an ad strategy, and so much more. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. It’s seriously easy.
Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Brand Marketing. Buzz Marketing. Campus Marketing.
If your site is set up with hreflang tags, you’re telling the search engine that your website (or certain pages) is/are available for different user’s preferred languages. This is the first place you might run into trouble. Forms The most common place to have an unexpected issue is in forms or other user input.
But you also know that it takes knowledge and dedication to gain content-generated leads and keep up with a consistent strategy. With these essential tips on how to optimize your content to generate more leads, you can also increase traffic, brand awareness, sales revenue and more. Why Is B2B Marketer Content Marketing Important?
10 Email Copywriting Tips for Writing Better Marketing Emails We'll start with copywriting tips for better subject lines, followed by copywriting tips for the bodies of your emails. In other words, keep the value for the user top-of-mind. Prioritize clarity, and only then think about "catchiness." Probably not.
I contribute to two publications, write marketing collateral for my company and generate numerous bits and pieces to support customer engagement every week. Thus, the idea of using artificial intelligence (AI) to generate content is very appealing. Should we be skeptical of AI-generated content? Search engine impact.
It generates a little buzz. Cyrus Shepard, Zyppy SEO “It’s every good SEO’s secret trick that if you target a phrase wellwhether it’s high-volume or low-volumeand you earnestly satisfy user intent, you can end up ranking for 100s of keywords you didn’t even know existed. It hits a lot of subtopics.
At this point in time, it's becoming quite obvious that generative AI isn't going anywhere. But, there are a variety of factors to consider, including the types of content they specialize in, versatility in generating different pieces of content, UX, and price. Key features: Generate topic ideas and outlines. Source Copy.ai
Options like drag-and-drop functionality and automation make it user-friendly. Canva makes creating great-looking content simple with user-friendly templates and an intuitive interface. Users also get access to a robust free stock image library. Manage all of your social media in one place, effortlessly schedule posts, and more.
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