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Content marketing Most marketers start off using generative AI to help produce content in the form of blogs, emails, social media posts and other copywriting. SEO AI can increase SEO productivity. The key is to think of them as an add-on to your existing SEO tools, not as a substitute. Copywriting persuasiveness.
Ever wondered which enterprise SEO tools drive the success of the largest companies? After more than 20 hours of in-depth research, input from Backlinko’s head of SEO, Leigh McKenzie, and thorough analysis of numerous review sites and forums, we’ve narrowed it down to the top six tools. What’s the Best Enterprise SEO Tool?
If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. It has taken over a decade to reach this point, but our approach to SEO has remained consistent. This article covers how to do SEO for your website in 10 digestible steps. Okay, ready? Let’s start with step one.
It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. But like most tools, AI copywriters are only as powerful as the person using them. Besides knowing how to use it, you need to know when to use AI copywriting and when it’s best to use your team’s real human brains.
Copywriting is hard. Well, now it’s possible, thanks to AI copywriting tools powered by machine learning. Well, now it’s possible, thanks to AI copywriting tools powered by machine learning. What Is AI Copywriting and How Does It Work? How are companies using AI copywriting? First, AI copywriting saves you time.
If you're stuck in a writing rut or unsure how to use conversion copywriting to increase sales, you're in luck. But first — what is conversion copywriting, anyway? What is conversion copywriting? Simply put, conversion copywriting is copy with the ultimate goal of converting readers into buyers.
I’ve included my experience with them, why they’re great, their unique features and pricing, and who I think can benefit most from the tool. HubSpot has an excellent copywriting AI ; you can generate an entire article or email using AI. Pricing The Marketing Hub Professional unlocks a lot of functionality and AI for B2B marketers.
SEO recommendations. Pricing: You can try Content Hub for free. Pricing: Octane AI starts at $50 a month for 200 engagements. Pricing: You can try SearchIQ for free. Pricing: If you have less than 250 active customers, you can try RetentionX for free. Cons Price may be a sticking point. Lead capture tools.
While both content and website copywriting are essential for your business, there are some differences between the two. Copywriting usually refers to sales copy meant to drive the audience to purchase your product or services, including ads, emails, social media posts, landing pages, and more.
TABLE OF CONTENTS SHARE Josh Gallant Josh is the founder of Backstage SEO , an organic growth firm that helps SaaS companies capture demand. Use this Unbounce template Pricing pages Pricing pages clearly display pricing options and encourage visitors to make a purchase decision or reach out for more context or a custom quote.
This makes image optimization a must in your SEO strategy. Dig deeper: How to deploy advanced schema at scale (Search Engine Land) Google image SEO best practices (Google Search Central) Get the daily newsletter search marketers rely on. Local SEO : Using region-specific keywords and phrases. See terms. If so, do so instead.
Conversely, smaller brands that “only” run Google Ads paid search and have small SEO traffic (which mostly originates from branded queries) can probably ignore segmenting audiences altogether. Worse, they could think that such sleek-looking creatives mean that your price tag will be above their budget. Is that a bad thing?
It’s about locating bottlenecks in your funnel, testing your copywriting, and understanding conversion optimization. Now I’ll show you how to optimize your funnels by mixing a little bit of copywriting know-how with data and analytics. Will the price increase? But you don’t need to be a copywriter to write high-converting copy.
They want to be known for having the highest quality products AND the lowest prices. They want to have the best food AND the cheapest prices. Company number one offers web design, social media marketing, search engine optimization (SEO), copywriting, conversion optimization, PPC, and more. The answer is number two.
I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. Please keep reading to learn from me and some incredible leaders in the SEO industry. That's why SEOs put so much effort into earning page-one ranks for our employers and/or clients.
It’s simple enough: with SEO for e-commerce. What Is SEO for E-Commerce? SEO for e-commerce is a strategy that helps web retailers rank higher in search engine results. In other words, SEO for e-commerce concentrates on optimizing your site, which makes it easier to get leads and conversions.
/ Landing pages How much does a landing page cost: landing page design prices in 2024 By Josh Gallant. TABLE OF CONTENTS SHARE Josh Gallant Josh is the founder of Backstage SEO , an organic growth firm that helps SaaS companies capture demand. Depending on the features and scale you need, the price can increase as well.
Further reading: ChatGPT for SEO: Ultimate Guide, Tips & Prompts Claude Like ChatGPT, Claude is an AI chatbot that generates text responses to prompts. Claude can assist with tasks like AI copywriting and content generation, too. It also checks the SEO potential of your work. Draft or outline your content. Then, click Ask.
You all know SEO is a long-term game… at least when it comes to Google. Well, what if I told you there were simple ways to get more organic traffic and, best of all, you don’t have to do one bit of SEO? Well, what if I told you there were simple ways to get more organic traffic and, best of all, you don’t have to do one bit of SEO?
Pricing for e-commerce is a tricky beast. Purely competitive pricing can lead to disappointing results: you might not sell enough to compensate for offering the lowest prices. A profitable pricing strategy involves some of our favorite e-commerce growth hacks : psychology! Pricing For E-Commerce: Branding.
But, there are a variety of factors to consider, including the types of content they specialize in, versatility in generating different pieces of content, UX, and price. Price: Content Assistant is currently in beta but will be free, with additional features for premium customers, when it's publicly released. Get tone suggestions.
But what exactly defines a “quality” SEO service? This checklist outlines key elements to assess and improve the quality of your SEO services. Does price impact your service quality? No, price is not part of how customers would view the quality of your service. Is it solely about achieving results?
5 Phrases To Banish From Your Copywriting (And What To Replace Them With) written by Guest Post read more at Duct Tape Marketing. The point of copywriting to make somebody feel something, which causes action. Does that mean lower prices or better service? Is there a right or wrong way to conduct copywriting for your business ?
by Kieran Flanagan We are back with the second part of our post “The Evolution of Content Marketing – An SEO View”, this time with our experts from the US. In the first part we asked 5 UK SEO experts for their opinions on a range of questions around the effects of content marketing on today’s SEO strategy.
AI marketing software can help draft content, generate SEO-friendly social captions, repurpose a blog post into a video, suggest an ad strategy, and so much more. Price: Free! Price: Free! Price: Dall-e charges by the image, with the pricing ranging between $0.016 an image to $0.040 depending on the scale and resolution.
Plus, I interviewed four leading ecommerce website optimization experts for their best conversion-driving insights: Leigh McKenzie from UnderFit (also head of SEO @ Backlinko) Rishi Rawat from Frictionless Commerce Anna Bolton from Conversion Copy Co. As Anna Bolton , chief CRO and conversion copywriter of Conversion Copy Co.,
Everyone is learning the endless possibilities that AI enables for digital marketing in general; and in the realm of SEO, there are some exciting potential uses. While ChatGPT is still young, there’s plenty it can do now to help you in your SEO efforts. AI copywriting is only going to improve with time, as will the quality of content.
You can learn how to do Search Engine Optimisation, or SEO, for completely free. All you need are strong resources written or created by SEO experts. Looking for SEO tools? We’ve compiled a list of 50 of the best SEO blogs, courses, videos, podcasts, conferences and tools to get you started. The Best SEO Blogs.
That’s because there are so many variables that go into pricing and overall spend. You can, however, gain clarity when you reverse engineer the pricing question. Blog post prices range from about $50 to $1,000 or more for content written by an expert content writer. Expect similar pricing for white papers.
Business Casual Copywriting could be easily turned into its own aesthetic, with its own voice and tone, and its own identity. If my business name was just ‘Joel Klettke Copywriting’ — well, I'm the be-all-end-all of that business. Business Casual Copywriting , Alberta. Do you think they feel bad when they quote their prices?
Web copywriting can be an exceptionally intricate process. With this in mind, it’s no surprise that business owners regularly seek opportunities to outsource the copywriting process. A recent survey from Semrush discovered that 67% of businesses used AI tools for content marketing and SEO in 2024.
Productized services are standardized services sold like products, with clearly defined parameters and pricing. When we outline precisely what a customer will get and at what price, we can market and sell this “product” many times. A done-for-you package with a set price can be attractive. What Are Productized Services For?
Along with the <title> tag, the <h1> header is probably the most important piece of SEO real estate on your website. The homepage is critical SEO real estate. This is the key to conversion copywriting. But with this information, copywriting flows naturally. More about search engine optimization below.
Price (at the time of writing): $24.99. Price (at the time of writing): Free with trial, then $49/month. Price (at the time of writing): You need a LinkedIn Learning subscription—free for one month, then $26.99/month. Price (at the time of writing): $97. Price (at the time of writing): $34.99. Level: Beginner.
AI tools can be incredibly useful in scaling your SEO efforts. At Backlinko, we use SEO AI software to support our content marketing activities alongside our team of expert SEO strategists, writers, and editors. Want to integrate artificial intelligence into your SEO toolkit, too? What Is the Best AI SEO Software?
SEO considerations One benefit of a multi-language site is the ability to boost your organic traffic in more than one country. This will lead to Google or other search engines indexing your page(s) for these languages, supporting your website’s SEO for different regions, countries, and languages. Wait, more practical insights?
However, ad placement could change when the feature is rolled out, according to Geddes: “Google cares about stock prices and how often ads are clicked on. ” PPC and SEO to come together? .” Ads within SGE Ads appear both above the SGE result and directly below it.
Table of contents: Best overall AI marketing tool AI marketing tools for copywriting AI marketing tools for editing AI marketing tools for digital marketing AI marketing tools for automation Best overall AI marketing tool More companies are expanding their AI usage as they scale or undergo digital transformation from legacy software.
SEO is the main source of traffic for your website but without a high-converting funnel, you might as well retire. 1 Neil Patel Digital — Best For SEO + CRO. Even for the most competitive keywords, such as “ SEO Strategies ”, you’ll find 2 of his posts ranking TOP 5 on the first page. No, I’m serious.
With the focus on guest blogging being so intense and the opinions about it changing so fast over the years, it’s no surprise that many are uncertain about its relevance for SEO today. That’s why it is hard to imagine any SEO specialist not implementing this tactic. Why do many SEO experts still use guest-blogging sites?
Search Engine Optimization (SEO) / Search Engine Marketing (SEM) Search engine optimization refers to organically optimizing web content. SEO, SEM, and their ever-changing trends have become such an influential part of online marketing that people are specializing in it — and companies are hiring for it, too.
Losing your job in SEO can happen for various reasons, such as redundancy, a shift in the company’s focus or performance issues. The SEO reality check you need to take In May, my friend Nick LeRoy, who runs SEOJobs.com, wrote an article that shocked a lot of people in the SEO world. SEO jobs are fewer. Here it is.
and ClosersCopy are top AI content writing tools for copywriting. Copying content whole cloth from AI without attribution can wreck your SEO and create legal problems. The price for the full suite of features is more than others on this list, but the tool generally delivers.
Price: Free Best for: Marketers and copywriters What we love: Content assistant can help you optimize your text for SEO. Price: Free Best for: Marketers and sales teams What we love: ChatSpot can help you research the topics you’ll cover in your blog posts. Price: Plans start at $12.67 per month annually.
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