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4 ways to achieve early wins with AI in marketing

Martech

Some will hire expensive consultants and embark on a massive AI transformation. Based on my experience watching companies undertake similar transformations, whether in agile marketing or digital transformation , this “big bang” approach is almost certainly doomed to failure. Copywriting persuasiveness. Consistency.

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How cognitive biases shape email engagement

Martech

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. In email copywriting , shorter sentences and bullet points help the brain grasp important points.

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5 AI Copywriting Tools to Make Writing Content Easier

Neil Patel

Copywriting is hard. Well, now it’s possible, thanks to AI copywriting tools powered by machine learning. Well, now it’s possible, thanks to AI copywriting tools powered by machine learning. Let me introduce you to how it works and how it could transform your marketing strategy. How are companies using AI copywriting?

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The Best AI Tools for Ecommerce & How They'll Boost Your Business

Hubspot Marketing

Pricing: You can try Content Hub for free. Pricing: Octane AI starts at $50 a month for 200 engagements. Pricing: You can try SearchIQ for free. This data can be used to create an action plan that best supports your customers and ultimately transforms them into loyal and dedicated fans of your brand. Churn management.

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What Is Generative AI and How Does It Work?

Backlinko

It uses generative pre-trained transformer (GPT) technology to produce human-like responses to text prompts. Claude can assist with tasks like AI copywriting and content generation, too. 2017 Transformer models Newly developed transformer models allowed gen AI systems to create natural language text for the first time.

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What is DeepSeek? A boon for marketers and a threat to Big Tech

Martech

Because if you think about that in software, imagine that in content creation and ads in and copywriting, where the model can sit there and just chug along and say, okay, I’m going to think through how I’m going to do this.” “That changes pretty much everything.

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3 Copywriting Tips To Optimize Your Sales Funnel

Digital Marketer

It’s about locating bottlenecks in your funnel, testing your copywriting, and understanding conversion optimization. Now I’ll show you how to optimize your funnels by mixing a little bit of copywriting know-how with data and analytics. That’s because transformation sells. Will the price increase? Nicola Moors ?.