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Marketing Objectives for the Product Lifecycle Growth Stage

CXL

What is the growth stage of the product life cycle (and why is it important)? The growth stage is the period of the product life cycle with the sharpest increase in sales thanks to a boost in-market presence. Follow the steps conversion copywriter Momoko Price recommends in her product messaging course : 1.

Product 85
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How Currys achieved a 56% open rate increase by optimising email subject lines in real time

Econsultancy

” This thought process gave rise to a new collaboration with AI-powered copywriting platform Phrasee, with whom Currys had already been partnering for several years, and led to Currys becoming the first brand to experiment with Phrasee’s new real-time language optimisation technology, Phrasee X.