Animalz blog

JULY 16, 2024

Those channel managers are given resources to create the content for that channel, whether that’s hiring an agency, a freelance team, or often hiring their own in-house creators like copywriters, designers, developers. Content marketers often own SEO. But then you also create all the content for events, PR, product marketing.

Content Marketing 62

Content Marketing PR SEO Marketing 62

Martech

MAY 9, 2024

Product marketers are the most likely group to become marketing generalists. No longer dependent on graphic/web designers, digital marketing specialists, or copywriters, product marketers will become the wizards behind the curtain of AI, guiding the production of much of what we think of as marketing today.

PR 128

PR Transform CMO Marketing 128

Hubspot Marketing

JUNE 19, 2023

Writer can be used for a wide range of purposes, including content marketing, product marketing, and demand generation. Key features: Trained to learn your brand voice for consistent copywriting. It also fact-checks your content for accuracy and can generate copy that's consistent with your brand voice.

Price 135

Price User-Generated SEO Copywriting 135

Unbounce

MAY 4, 2023

And these tools aren’t optimized to get marketers the best performance from their campaigns. Mike Kaput (Chief Content Officer at the Marketing AI Institute ) and Jess Petrella (Director of Product Marketing at Unbounce) recently talked about the explosion of AI marketing tools and how to evaluate different AI solutions.

Copywriting 128

Copywriting Marketing Marketers User-Generated 128

Hubspot Marketing

MAY 14, 2019

Acquisition Marketing. Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Martech

MAY 16, 2023

Agile means everyone — from the junior copywriter to the CMO — must change the way they work. Stakeholder as collaborator vs. requester If you rely on marketers to produce work for you, your role is a Stakeholder. Stakeholders can come from several different places, such as product marketing, sales or a line of business.

Transform 104

Transform Copywriting CMO Marketing 104

Martech

JUNE 13, 2022

“Adopting new technologies is always a challenge, on one hand you have to learn how to effectively publish on the new platform…and then you have to have marketers who can effectively communicate through copywriting and compelling content, which is an art in itself.”

New Technology 106

New Technology Copywriting Communications Price 106

Litmus

AUGUST 12, 2021

It’s back to school season, and we’re going back with Agile Email Marketing (AEMKT) 101, our introductory course into the fundamentals of agile marketing. Jessica Raggio (VP of Product Marketing at Litmus) and Raviv Turner (Agile Trainer & Coach, Partner at AgileSherpas). Your instructors? Why you should consider it.

Email Marketing 103

Email Marketing Transform Copywriting Marketing 103

Hootsuite

AUGUST 6, 2021

Your average social marketer isn’t typing out dank memes all day—they’re creating content that drives new leads, responding to customer questions, and protecting their brand’s reputation online. They’re copywriters, designers, content strategists, photographers, videographers, and data analysts. Yeah, we thought so.

Management 140

Management Marketing Marketers Key Performance Indicator 140

Hootsuite

NOVEMBER 4, 2022

Our VP of Product Marketing and Brand Christine Buck sums it up perfectly: “Amplify lets us show what it’s like to work for Hootsuite through the eyes of the beholder, our employees.” Maybe you’re gearing up for a big marketing blitz, and need more copywriters. million of those views.

Copywriting 126

Copywriting Shipping Promotion Social Media Marketing 126

Neil Patel

MARCH 1, 2021

If you’re not sure where to begin and need inspiration—or you’re looking to hire someone for productized coaching services—here are a couple of options: Copyhackers coaches writers to improve their copywriting skills and conversion techniques through courses and tutorials. Marketing/B2B Solutions.

Product 141

Product Price Copywriting B2C 141

Sprout Social

SEPTEMBER 26, 2023

AI input risks Generative AI tools accelerate several functions such as copywriting, design and even coding. This is especially important as AI tools also provide brand insights vital for cross-organizational teams like customer experience and product marketing.

User-Generated 137

User-Generated Transform Marketing Marketers 137

Rock Content

APRIL 25, 2024

This is especially true for B2B marketing funnels and content campaigns aimed at well-educated buyers. Consider assembling a team of professional copywriters and marketing pros proficient in BOFU content to bring some extra sparkle to the table. Think long-form blog content, ebooks, and other forms of highly targeted content.

Content Marketing 104

Content Marketing Customer eBook Education 104

Content Marketing Institute

AUGUST 21, 2018

Their answers guide what we write about and when we surface them either through marketing channels or even directly in our product. Morgan Molnar , product marketing manager, SurveyMonkey. HANDPICKED RELATED CONTENT: 8 Copywriting Techniques to Boost Email Conversions. CMWorld Click To Tweet. Fill it out.

Analytics 111

Analytics Copywriting B2C Education 111

Hootsuite

MAY 25, 2023

If you’re a writer, you’ll also want to see our full list of copywriting AI tools. Who it’s for: long-form content writers and marketers. Who it’s for: Video creators, product marketers, educators, and content creators. Wordtune takes your text and rewrites it in different tones. Stockimg.ai

Price 139

Price eCommerce User-Generated Advertising 139

Unbounce

SEPTEMBER 16, 2021

If you need to prove product-market fit , generate more sales, or justify upgrades for a product, this is the goal you want to focus on. That’s why we’ve acquired Snazzy AI , an AI content generator that takes the pain out of copywriting to help you create those optimized marketing campaigns way faster. Imagery.

Real Estate 145

Real Estate User-Generated Copywriting Advertising 145

Buffer Marketing

APRIL 13, 2023

Some open Head/Director of Social Media roles Others might pursue a broader approach, taking on roles ranging from social media manager to marketing manager to copywriter. Social media managers are well-positioned to be digital marketing leads as well.

Management 118

Management Copywriting Social Media Marketing Branding 118

Use Insider

OCTOBER 24, 2024

Unbounce Unbounce is a landing page builder with lots of page templates and features for AI copywriting and AI traffic optimization. Overall, Acquia’s products are organized into two solutions: Drupal Cloud, which includes a CMS, cloud platform, an integrated development environment (IDE), and other Drupal-specific products.

eCommerce 52

eCommerce Customer Journey Email Marketing Product 52

Scoop.it!

SEPTEMBER 7, 2022

If you want more tips on blogging, you can always look up specific resources online, such as copywriting for coaches , SEO blog writing, outsourcing your content, etc. If you are selling products online, you should consider creating content for navigational intent. LinkedIn slides.

Content Marketing 104

Content Marketing Affiliate Marketing Whitepaper User-Generated 104

Hubspot Marketing

MAY 16, 2023

Price: Free Best for: Marketers and copywriters What we love: Content assistant can help you optimize your text for SEO. Soon, you’ll have a life-like video without hours spent on production. With, Synthesia you can easily create both training and product marketing videos.

Price 125

Price User-Generated CRM Copywriting 125

Animalz blog

MARCH 13, 2025

And so an example is like if you’re on a website and there’s like a paragraph that you, that you read and you’re like, wow, that was really sharp copywriting. There’s like company context, you know, product, market, whatever. You’ll just get like cool results and try to be multimodal.

Transform 62

Transform Thought Leadership Content Marketing Copywriting 62

Unbounce

JUNE 23, 2023

Louis is the Head of Marketing at Dealtale, an organization that dives into the science behind revenue generation and how marketers can use cutting-edge technology to, y’know, market better. You’re just an expert broadly in AI, and you’re applying it in a way that helps product marketers use AI as well.

Marketing 110

Marketing Marketers Customer Journey Non-Profit 110

Litmus

AUGUST 7, 2020

My name is Lauren, and I’m on the product marketing team right here at Litmus. So I’m focused on understanding our customer and market needs to help shape our roadmap. And then once we have our new features and solutions, marketing it to both our customers and hopefully potential new customers. Thanks, Jason.

Copywriting 84

Copywriting Whitepaper Product Customer 84

CXL

JUNE 2, 2022

Alignment with sales ops, field marketing, customer marketing, and the sales dev team is a non-negotiable for Snowflake. “We We needed to make sure that when you see an ABM campaign, it’s reflective of not only sales input, but also product marketing, partner marketing, field marketing, and our SDRs.

Direct Mail 87

Direct Mail Transform Marketing Marketers 87

Base.ai

AUGUST 3, 2020

When I started at UiPath I was supporting customer success in product marketing. If you want more targeted or tailored support, we can create specific videos or unique decks for your company, bring in designers or copywriters to respond to niche challenges that a company is having. Who would say no to that?

Customer 52

Customer Transform Customer Journey Finance 52

Rock Content

NOVEMBER 17, 2020

Thus, we must position Rock Content as a strong example of the value we add to the market. And this is only possible thanks to our committed team: We can’t forget to mention our international network of copywriters, proofreaders, translators, and designers.

SEO 93

SEO User-Generated Digital Marketing Copywriting 93

Rock Content

OCTOBER 10, 2023

Nurturing Reviews and User-Generated Content UGC and positive reviews are long-known product marketing strategies that have performed well to this date. Luckily, the WriterAccess marketplace provides companies with the right copywriters to make their brands stand out. Actively encourage happy users to leave positive reviews.

SEO 52

SEO Transform User-Generated Copywriting 52

Unbounce

OCTOBER 20, 2023

He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. Test your primary message Write multiple variations on your main message and run tests on each.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Exposure Ninja

OCTOBER 16, 2023

Event Marketing Event marketing is any marketing you do at events hosted by your business or someone else. Product Marketing Product marketing refers to the parts of your broader marketing activity that focus specifically on your product or service.

PR 52

PR Marketing Marketers User-Generated 52

Unbounce

MARCH 12, 2024

Why it’s popular: It’s equipped with a drag-and-drop builder , a vast array of templates , A/B testing capabilities , plenty of integrations to add functionality to your pages, AI copywriting , and popups and sticky bars.

Product 59

Product eCommerce eBook Shipping 59

Unbounce

OCTOBER 24, 2023

If your customer service isn’t tops, this will affect how users view your product. Marketing SaaS means being able to clearly explain what your product does and how it will improve your customers’ lives (whether at home or at work). Here are four content marketing avenues considered highly influential for SaaS businesses.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

If your customer service isn’t tops, this will affect how users view your product. Marketing SaaS means being able to clearly explain what your product does and how it will improve your customers’ lives (whether at home or at work). Here are four content marketing avenues considered highly influential for SaaS businesses.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Litmus

DECEMBER 2, 2024

Similar to creating an outline before writing an essay, provide guidance to your copywriter and designer (or yourself, since we all know how many hats email marketers wear!) Blake Miller , Senior Director Product Marketing, Salesforce Segment your subscribers The first step to personalizing emails is segmenting your subscriber lists.

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Litmus

JANUARY 4, 2019

“Email marketers will continue to become more comfortable using artificial intelligence and machine learning features to help scale their campaigns,” says Bridgette Darling, Product Marketing Manager, Adobe Campaign. Smart marketing teams are already adopting design systems and master templates,” he says.

Copywriting 109

Copywriting Gen Z Whitepaper Email Marketing 109

Litmus

AUGUST 18, 2023

Tip 11: Craft engaging copy Email copywriting and design work side by side to deliver a message, so you need to consider copy length and placement. Here’s a free framework to keep copy lengths within the ideal range for emails.

Copywriting 101

Copywriting Email Marketing Branding Analytics 101

Pam Didner

MAY 26, 2020

If the business direction is not set or changes constantly, it’s almost impossible to do marketing. Key marketing efforts such as SEO keywords, content creation, copywriting, and even TV commercials will be aimed at that segment. Say, the management team decides to go after the healthcare segment in 2020.

Manufacturing 74

Manufacturing PR Marketing Marketers 74

Unbounce

SEPTEMBER 19, 2023

Banafshe is one of our content creators and a copywriter who has more than seven years of experience in content and brand from B2C to agencies and now the world of SaaS. She is a creative strategist through and through, working on conceptualizing marketing campaigns, white papers, multimedia projects, and so on.

Copywriting 93

Copywriting SEO Price User-Generated 93