Hubspot Marketing

JANUARY 7, 2024

Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. Content marketing refers to marketing via long-form content, websites, blogs, and even audio and video content.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Scoop.it!

SEPTEMBER 7, 2022

E-books, whitepapers, case studies…All of these are great formats for businesses that have some information they want to share. If you want more tips on blogging, you can always look up specific resources online, such as copywriting for coaches , SEO blog writing, outsourcing your content, etc. Offer downloadable digital content.

Content Marketing 104

Content Marketing Affiliate Marketing Whitepaper User-Generated 104

Unbounce

OCTOBER 20, 2023

He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. We’d recommend reading “Permission Marketing” by Seth Godin for more good behavior ideas.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Litmus

AUGUST 7, 2020

My name is Lauren, and I’m on the product marketing team right here at Litmus. So I’m focused on understanding our customer and market needs to help shape our roadmap. And then once we have our new features and solutions, marketing it to both our customers and hopefully potential new customers. Thanks, Jason.

Copywriting 84

Copywriting Whitepaper Product Customer 84

Litmus

DECEMBER 2, 2024

Similar to creating an outline before writing an essay, provide guidance to your copywriter and designer (or yourself, since we all know how many hats email marketers wear!) Blake Miller , Senior Director Product Marketing, Salesforce Segment your subscribers The first step to personalizing emails is segmenting your subscriber lists.

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Litmus

JANUARY 4, 2019

“Email marketers will continue to become more comfortable using artificial intelligence and machine learning features to help scale their campaigns,” says Bridgette Darling, Product Marketing Manager, Adobe Campaign. Get the whitepaper ?. Learn about Interactivity. This will become the norm in 2019.”.

Copywriting 109

Copywriting Gen Z Whitepaper Email Marketing 109

Unbounce

SEPTEMBER 19, 2023

Ask him what he’s up to at any given moment and you’ll get answers ranging from folding paper dragons (y’know, origami) to catching up on the latest cool tech, and finding other ways to channel his inner geek. So it was covering anything from social media to the best tools for AI copywriting , and it was all interconnected under AI marketing.

Copywriting 93

Copywriting SEO Price User-Generated 93