Remove Copywriting Remove Product Remove Real Estate
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Anatomy of a Facebook Ad: How to Create Scroll-Stopping Campaigns [+ Examples]

Hubspot Marketing

Meta Ads Manager claims it can be up to 255 characters long, but with the limited visual real estate, Id warn against that. This is where your conversion copywriting skills come in. It takes up the most real estate and is almost always what your audience will notice first in their feeds. Show people in your media.

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This week’s new AI/ChatGPT-powered martech products

Martech

While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: Three essentials for writing a good ChatGPT prompt Here is a roundup of actual AI-powered martech products, platforms and features announced this week. It also allows users to generate images. Get MarTech! In your inbox.

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How to Find Keyword Cost and Optimize Your PPC Campaigns

Backlinko

Real estate $0.96 Every keyword in your campaign should directly connect to your products or services. For example, check out how the average CPC varies by industry: Industry Average CPC Legal $5.00 Insurance $19.45 Online education $9.10 Marketing $4.28 Home services $6.23 Healthcare $7.09 Hospitality $5.30 Finance $3.50

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It?s Not About the Tea: How to Make Buyer Personas That Really Satisfy

Content Marketing Institute

Your marketers, copywriters, and content creators may get so caught up in this made-up story that they tailor messaging exclusively for this Sarah character, excluding a far more true and useful representation of your actual potential prospects (e.g., You’re helping a friend who’s looking to buy real estate. That’s right.

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Homepage Best Practices: 20 Things to Add to Your Homepage Design (and 5 things to remove)

Orbit Media Studios

Along with the <title> tag, the <h1> header is probably the most important piece of SEO real estate on your website. Use specific navigation labels Vague navigation labels (services, products, solutions) aren’t super helpful to your visitors. If possible, show the product in use. THAT’S OKAY. Don’t do it.

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5 Ways to Improve Any Webpage by Adding Specificity

Orbit Media Studios

Other times, the hero area is the perfect place to show the product in context ( example ), show the team ( example ) or indicate the process and the results ( example ). Labels such as solutions, services, products and industries are generic, vague and unhelpful. It deserves its own real estate. That’s good.

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8 Golden Rules of Web Copywriting: How to Nurture and Convert with Smart Communication

Scoop.it!

Web copywriting can be an exceptionally intricate process. Yet, getting it right holds the key to positioning your brand and products and, consequently, reaching your conversion goals. With this in mind, it’s no surprise that business owners regularly seek opportunities to outsource the copywriting process.