Backlinko

SEPTEMBER 6, 2024

SEO newsletters make it easy to keep up to date with what’s going on in the world of search engine optimization. Be the first to hear about our guides on everything you need to know to level up as an SEO. And they show you the strategies that are working right now. I keep every email short and sweet.

SEO 104

SEO Copywriting eCommerce Search Marketers 104

Neil Patel

MARCH 30, 2021

The principal way to accomplish this is SEO copywriting. Though SEO may sound complicated, it’s easier than you think; especially if you understand that writing for people, and not search engines , is a best practice. That’s what SEO copywriting is all about. What Is SEO? Understanding Copywriting.

Copywriting 145

Copywriting SEO User-Generated Branding 145

Backlinko

NOVEMBER 22, 2024

Ever wondered which enterprise SEO tools drive the success of the largest companies? After more than 20 hours of in-depth research, input from Backlinko’s head of SEO, Leigh McKenzie, and thorough analysis of numerous review sites and forums, we’ve narrowed it down to the top six tools. What’s the Best Enterprise SEO Tool?

SEO 96

SEO Price User-Generated Analytics 96

Jeff Bullas

JANUARY 24, 2023

Sure, working from home has its perks, but it can also be really challenging to stay productive! When working from home, it’s easy to fall into bad habits that lead to less-than-stellar productivity. In this article, I’ll outline 8 things you should avoid if you want to stay productive while working from home.

Product 299

Product Energy Health Copywriting 299

SocialPilot

FEBRUARY 12, 2025

That’s where engaging and encouraging social media copywriting comes into play. Here’s how we will turn you into a social media copywriting pro. We’ll explain social media copywriting, why it’s crucial for engagement and conversions, and how you can create a compelling copy with actionable strategies.

Copywriting 51

Copywriting Transform User-Generated Gen Z 51

Hootsuite

MARCH 23, 2023

It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. But like most tools, AI copywriters are only as powerful as the person using them. Besides knowing how to use it, you need to know when to use AI copywriting and when it’s best to use your team’s real human brains.

Copywriting 144

Copywriting User-Generated Price eCommerce 144

Neil Patel

MAY 14, 2021

Copywriting is hard. Whether you’re writing product descriptions or PPC ads , there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity. Well, now it’s possible, thanks to AI copywriting tools powered by machine learning. What Is AI Copywriting and How Does It Work?

Copywriting 145

Copywriting Price Transform SEO 145

Hubspot Marketing

JUNE 6, 2022

A 2022 State of Content Marketing report by SEMrush revealed that 40% of brands surveyed say they outsource copywriting. If you fall in the 60% and want to improve your copywriting skills, we’re here to help. The number one tip for website copywriting is to know who will be reading it. Copywriting is no different.

Copywriting 138

Copywriting Inbound Marketing SEO Product 138

Hubspot Marketing

APRIL 25, 2022

If you're stuck in a writing rut or unsure how to use conversion copywriting to increase sales, you're in luck. But first — what is conversion copywriting, anyway? What is conversion copywriting? Simply put, conversion copywriting is copy with the ultimate goal of converting readers into buyers.

Copywriting 144

Copywriting SEO Shoppers B2C 144

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs.

Product 125

Product SEO Copywriting eCommerce 125

Search Engine Land

SEPTEMBER 12, 2024

In this article, Semrush’s Managing Editor, Alex Lindley , shares how his three S approach – structure, skimmability and search intent – can fuel SEO growth, plus helpful examples and takeaways. For content the writer is creating for SEO purposes, I always point to the inverted pyramid and/or the bottom line up front (BLUF) framework.” “The

SEO 87

SEO Copywriting Digital Marketing Management 87

Sachs Marketing Group

NOVEMBER 3, 2022

Copywriting is one of the most important aspects of any online marketing campaign, as it helps attract and retain attention. In this article, you will discover several SEO copywriting tips that’ll help you attract and retain the attention of your visitors. SEO Copywriting Tips. Use Copywriting Formulas.

Copywriting 98

Copywriting SEO Energy Place 98

Marketing Insider Group

JANUARY 29, 2024

Today, we’re sharing our top tips on ChatGPT copywriting prompts to get those precise, useful responses. Creating SEO-Optimized Product Descriptions Writing product descriptions that both captivate readers and satisfy search engines is an art. It’s not just about what you ask, but how you ask it.

Copywriting 121

Copywriting User-Generated SEO Market Trends 121

Hubspot Marketing

SEPTEMBER 30, 2024

Landing Pages Another great opportunity to use AI is for programmatic SEO. Programmatic SEO involves creating landing pages (usually hundreds, sometimes thousands) to automatically target keywords. You can also localize ads, product marketing assets, and SEO content.

Thought Leadership 135

Thought Leadership User-Generated Marketers Marketing 135

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership 116

Thought Leadership Copywriting SEO Marketers 116

Rock Content

APRIL 11, 2023

While both content and website copywriting are essential for your business, there are some differences between the two. Copywriting usually refers to sales copy meant to drive the audience to purchase your product or services, including ads, emails, social media posts, landing pages, and more.

Copywriting 98

Copywriting Whitepaper Key Performance Indicator Education 98

Martech

DECEMBER 6, 2024

Let’s examine how AI can amplify your creativity and productivity and aid the human insight and strategic thinking of exceptional marketing. What are current SEO best practices for Google and Bing? Focus on SEO keywords ‘AI marketing analytics’ and ‘AI-based marketing.'” Creating engaging imagery.

Transform 131

Transform Analytics User-Generated Education 131

Scoop.it!

JUNE 2, 2022

What could go wrong if you were not an effective copywriter? It’s not to say that only copywriters are responsible for those business results. It’s not to say that only copywriters are responsible for those business results. Marketers, SEO writers, advertisers, executives, managers — all take part too.

Copywriting 98

Copywriting Whitepaper eCommerce Analytics 98

Digital Marketer

NOVEMBER 26, 2022

Copywriters are a rare breed of freelancer. If you think about it, sometimes the actual role of a copywriter can get a little fuzzy at times. With clients expecting you to act as a copywriter one day, a content writer the next day, and a full-blown marketing strategist the day after that! Hey Posse, it’s Alex!

Copywriting 87

Copywriting SEO Promotion Education 87

Rock Content

APRIL 25, 2023

They believe that YOUR product or service has a very good chance of solving their problems and relieving their pain points. That is why copywriting is a pretty significant part of a business’s digital marketing. B2C copywriting is an art. What Is B2C Copywriting? They want what your company has to offer.

Copywriting 98

Copywriting B2C Transform Product 98

Orbit Media Studios

JANUARY 8, 2025

” Joel Klettke, Business Casual Copywriting “Try to choose testimonials that go beyond a platitude, like “They’re great!” A Northwestern University study found that people are more likely to purchase a product with an average star rating between 4.2 than one with 5 stars. The badge is the other benefit.

Copywriting 109

Copywriting Transform SEO Place 109

Hubspot Marketing

DECEMBER 24, 2024

As a junior content marketer, it gave me my first logical framework for creating, organizing, and managing content production. I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. There was nothing to hang my hat on, so to speak.

SEO 109

SEO Education Product Place 109

Neil Patel

MARCH 1, 2021

One solution to this problem may be productized services. The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rendered. What Are Productized Services For? Benefits of Productized Services for Your Customers.

Product 144

Product Price Copywriting B2C 144

Digital Marketer

MAY 23, 2022

It’s about locating bottlenecks in your funnel, testing your copywriting, and understanding conversion optimization. This article will give you 3 steps (plus one BONUS tip) to optimize your sales funnel, increase your conversions, and sell your products. . Now you’ve used this product, how do you feel about brand voice?

Copywriting 91

Copywriting Transform Customer Journey Customer 91

Martech

APRIL 7, 2023

While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: Three essentials for writing a good ChatGPT prompt Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Get MarTech! In your inbox. Business email address Subscribe Processing.

Product 119

Product Real Estate Copywriting User-Generated 119

Backlinko

DECEMBER 27, 2024

A simple ChatGPT prompt could look like this: Write a 100-word product description for [insert product details]. Further reading: ChatGPT for SEO: Ultimate Guide, Tips & Prompts Claude Like ChatGPT, Claude is an AI chatbot that generates text responses to prompts. It also checks the SEO potential of your work.

Transform 115

Transform User-Generated Manufacturing eCommerce 115

Sprout Social

JANUARY 22, 2025

Especially if you have a B2C audience, you shouldnt go to the platform promoting coupons and deals for your products. Write compelling headlines and captions Flexing your copywriting skills is a smart move on LinkedIn where hooks are all the rage. If nothing else, hashtags can really help with LinkedIn SEO.

Marketing Strategy 132

Marketing Strategy Content Marketing Thought Leadership Marketers 132

Unbounce

JANUARY 6, 2025

TABLE OF CONTENTS SHARE Josh Gallant Josh is the founder of Backstage SEO , an organic growth firm that helps SaaS companies capture demand. It focuses on immediate actions, like clicking on call to action buttons to move to the next stage of the funnel, adding a product to your cart, or completing a form to move forward. Lets do it.

Price 111

Price User-Generated Copywriting Analytics 111

Neil Patel

DECEMBER 10, 2019

You all know SEO is a long-term game… at least when it comes to Google. Well, what if I told you there were simple ways to get more organic traffic and, best of all, you don’t have to do one bit of SEO? Well, what if I told you there were simple ways to get more organic traffic and, best of all, you don’t have to do one bit of SEO?

SEO 145

SEO Copywriting Price Product 145

Hubspot Marketing

JUNE 12, 2025

I give the GPT project details and information about the brand’s voice, style, product, and idiosyncrasies. I also add general information about the company and the product. I even feed it a master Google Doc with writing-style samples, so it can get the voice and tone right.

Copywriting 88

Copywriting Health Marketers Marketing 88

Neil Patel

AUGUST 30, 2021

If you’re retailing products and want to reach the widest audience possible, having a well-optimized e-commerce website is an absolute must. It’s simple enough: with SEO for e-commerce. What Is SEO for E-Commerce? SEO for e-commerce is a strategy that helps web retailers rank higher in search engine results.

SEO 145

SEO Retail User-Generated Price 145

Neil Patel

MAY 6, 2021

The Entrepreneur.com encyclopedia defines a unique selling proposition as follows: The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition. They want to be known for having the highest quality products AND the lowest prices.

Copywriting 144

Copywriting Shipping Price Transform 144

Search Engine Land

JULY 22, 2024

Conversely, smaller brands that “only” run Google Ads paid search and have small SEO traffic (which mostly originates from branded queries) can probably ignore segmenting audiences altogether. Ad copy, creative and product An ad should urge people to take action. If your product is average, it only fuels branding discussions.

Price 96

Price eCommerce Customer Journey Copywriting 96

Hubspot Marketing

MAY 13, 2025

My friend Jenn Prochaska , a copywriter and brand messaging specialist, made me laugh out loud when she described Reddit as Metallica before The Black Album because it feels much more underground than mainstream. Instead, communities expect you to pull up a chair, sit down, listen, and share something real. Reddit is not a shortcut.

Copywriting 73

Copywriting Marketers Marketing User-Generated 73

Marketing Insider Group

DECEMBER 5, 2022

Have you considered neuro copywriting? At Marketing Insider Group, we use neuro copywriting to achieve an average 138% increase in traffic for our clients. Neuro copywriting refers to the process of crafting a marketing message that appeals to human psychology. Increase Traffic With Neuro Copywriting. Key Takeaways .

Copywriting 143

Copywriting SEO Content Marketing Communications 143

Backlinko

OCTOBER 11, 2024

Read on to find out whether Gemini or ChatGPT is better for: All kinds of research Understanding complex concepts Image generation SEO tasks Creative content And much more. Backlink Outreach Emails To wrap up our SEO comparisons, we asked both apps to generate a backlink outreach email.

Finance 104

Finance SEO Transform Copywriting 104

Rock Content

SEPTEMBER 5, 2023

With social media becoming an increasingly important part of people’s lives and purchasing decisions, consumers expect more than great services and products from the brands they trust. If that content is SEO optimized, then search engines are more likely to reward you with that coveted first-page listing. Is UGC Good for SEO?

User-Generated 97

User-Generated SEO Shoppers Copywriting 97