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4 ways to achieve early wins with AI in marketing

Martech

Some will hire expensive consultants and embark on a massive AI transformation. Based on my experience watching companies undertake similar transformations, whether in agile marketing or digital transformation , this “big bang” approach is almost certainly doomed to failure. SEO AI can increase SEO productivity.

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Why traditional marketing systems can’t keep up with AI and what to do about it

Martech

However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost. Marketing relies on highly skilled people in areas like copywriting, design and media management to create winning campaigns that drive business outcomes. Workflows become automated.

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Unlock the real value of genAI in martech

Martech

How genAI reshapes martech and delivers tangible value GenAI is transforming the landscape in three distinct ways. Similarly, Jasper automates content generation, allowing marketing teams to focus on creative ideation rather than routine copywriting tasks. Automating repetitive tasks boosts productivity and reduces costs.

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How to Transform Your Manufacturing Operations With Strategic Automations

Lynton Web

When sales teams can't quickly access product specifications during customer calls, or marketing teams lack visibility into how prospects engage with technical content, the entire organization operates at a fraction of its potential. Comprehensive data integration transforms marketing operations from a cost center into a revenue driver.

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Why AI proficiency is today’s must-have marketing skill

Martech

Beyond content creation: The rise of process-driven automation For many, generative AI first proved its value through email copywriting. HubSpots co-founder recently noted that if this trend continues, well soon reach a tipping point where AI agents will deliver truly transformative applications. Processing.

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The top 50 genAI use cases in marketing

Martech

Content takes center stage Content-related genAI applications (orange) lead the pack, with seven of the top 20 use cases focusing on content ideation, production and optimization. Copy production (43.9%) : Automation plays a major role in drafting content across multiple formats. Content: Image/video production (21.1%).

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Transforming content marketing lifecycles with AI

Martech

Creation: AI-assisted content execution and design This phase of the content marketing lifecycle involves production. While roles vary between organizations, content production is often the responsibility of copywriters, designers and managers. Producing varied character descriptions for storytelling. Get MarTech! In your inbox.

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