Martech

APRIL 7, 2023

While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: Three essentials for writing a good ChatGPT prompt Here is a roundup of actual AI-powered martech products, platforms and features announced this week. It also allows users to generate images. Get MarTech!

Product 122

Product Real Estate Copywriting User-Generated 122

Scoop.it!

DECEMBER 26, 2023

Naturally, thus, businesses are continuously looking for ways to enhance their email copywriting heft in a bid to position themselves heads and shoulders above their competitors comfortably. Why Embrace AI Email Copywriting? Let’s take a look at the various ways in which using AI tools for email copywriting can benefit your business.

Copywriting 97

Copywriting User-Generated Communications Email Marketing 97

Martech

AUGUST 22, 2024

Content marketing Most marketers start off using generative AI to help produce content in the form of blogs, emails, social media posts and other copywriting. There’s nothing wrong with using generative AI to create marketing copy. A better approach is to use generative AI as an assistant in the various stages of writing.

Transform 139

Transform Copywriting User-Generated Marketing 139

Backlinko

SEPTEMBER 6, 2024

AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. You can use it to create: Snappy taglines Persuasive product descriptions Attention-grabbing social media posts There are lots of AI copywriting tools out there. But AI isn’t there to replace copywriters.

Copywriting 86

Copywriting User-Generated Price Promotion 86

Martech

OCTOBER 24, 2024

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. Similarly, Jasper automates content generation, allowing marketing teams to focus on creative ideation rather than routine copywriting tasks. AI copy generation/writing.

Copywriting 131

Copywriting Transform User-Generated PR 131

Hubspot Marketing

OCTOBER 23, 2023

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. Even the most seasoned writer can struggle to keep up with demand, so taking advantage of the AI tools available to streamline your process and boost your productivity is crucial. Hypotenuse.AI

Copywriting 141

Copywriting User-Generated Influencer Marketing Marketing 141

Martech

NOVEMBER 22, 2024

.” The deployment of genAI in the customer journey means that recommendations or additional items for a shopping list can be generated without feeding the shopping list into a third-party LLM like ChatGPT (Lerallut’s example was AI suggesting a good Burgundy to accompany a boeuf Bourguignon ). Bringing consumers on board.

User-Generated 118

User-Generated Retail Copywriting Customer Journey 118

Martech

MARCH 28, 2024

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. Fortunately for marketers and business users in other areas of the business, software vendors are moving fast to incorporate AI into their existing applications.

Copywriting 134

Copywriting User-Generated CRM Marketing 134

Marketing Insider Group

FEBRUARY 1, 2021

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. The digital era has led to changes in the way brands market their products and services. The digital era has led to changes in the way brands market their products and services. the right products and services.

Copywriting 145

Copywriting User-Generated Marketing Marketers 145

Martech

AUGUST 5, 2022

This topic doesn’t come up much in debates over whether AI-fueled copybots will replace human copywriters. Email copywriting is about persuasion, not selling. Good email copy isn’t lyrical praises for your product or witty commentary. Web content by nature is more generic. Personalization.

Copywriting 135

Copywriting Shoppers Energy eCommerce 135

Neil Patel

JUNE 23, 2021

I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. They might not be companies that sell the same products as you (in the physical space). billion users. Do you know your actual competitors?

Copywriting 136

Copywriting User-Generated Communications Advertising 136

Neil Patel

APRIL 22, 2021

Shopify grew its revenue 10x within 3 years and now has over 175,000 users, thanks, in part, to its 14-day trial. That is the action button you should be focusing some energy on for quality lead generation. It’s because of Google’s users. The benefit to its users is access to the best information.

eBook 145

eBook User-Generated Copywriting Non-Profit 145

Unbounce

APRIL 6, 2023

With loads of different applications (from research and analytics to copywriting and design), AI is quickly becoming a part of the everyday marketing toolstack. AI tools save you time and money, help you increase your productivity, and get you more conversions. AI marketing doesn’t mean the end of real, flesh-and-blood marketers.

Product 81

Product Copywriting Price User-Generated 81

Martech

JANUARY 25, 2024

Enterprise composable CDP ActionIQ announced it will launch a suite of tools that leverage AI, and especially generative AI, to enhance customer experience. AI Decisioning will recommend next-best-actions relating to products, offers, best channels, etc. The first two modules are CXAI Data and CXAI Content. Creative of One.

Copywriting 122

Copywriting User-Generated Customer Product 122

Martech

SEPTEMBER 27, 2023

Carlos Cantu is CMO of Freepik, a search engine that helps users find high-quality images for their projects. He knows firsthand how the widespread use of generative AI is changing marketing We talked with him about that, what this means for creators and why he thinks this makes artists more valuable than ever.

Copywriting 130

Copywriting Transform User-Generated CMO 130

Unbounce

NOVEMBER 22, 2021

For example, you shouldn’t ask customers at the top of the funnel who have little awareness of your brand to buy your product right away. Peep how Typeform engages new customers by asking them to join their user community. Find out how to nurture and generate leads with email in our blog post. Image courtesy of Typeform.

Copywriting 122

Copywriting User-Generated eCommerce Email Marketing 122

Orbit Media Studios

JUNE 5, 2024

By Andy Crestodina There are so many ways to generate a B2B lead. Today we are sharing three advanced approaches to B2B lead generation. We’ll use the latest tools to strengthen the basic foundations of our lead generation efforts in three ways. Use generative AI to find gaps in conversion copywriting.

Copywriting 120

Copywriting User-Generated Outbound Marketing Thought Leadership 120

AWeber

MAY 6, 2022

How to make text-based emails look better Why you should clean up auto-generated plain text emails. Sometimes copywriters, coaches, or consultants will send text-only emails because they want their emails to appear more personal. How well this tactic will work will depend on your audience and your copywriting skills.

Copywriting 123

Copywriting User-Generated eCommerce Email Marketing 123

Trade Press Services Newsletter

AUGUST 3, 2023

Individuals and businesses are leveraging artificial intelligence (AI) to improve productivity, streamline operations, and enhance customer service. Should Marketers Use Artificial Intelligence to Generate Content? AI-generated copy can be inaccurate. AI-generated copy can make you sound like everyone else.

Copywriting 130

Copywriting Law User-Generated Communications 130

Orbit Media Studios

JANUARY 31, 2023

55% of B2B lead generation websites have “contact” in the top right. It’s possible that the next step in the user experience should be a case study, a portfolio or a service page. Use specific navigation labels Vague navigation labels (services, products, solutions) aren’t super helpful to your visitors. THAT’S OKAY.

Copywriting 141

Copywriting Real Estate User-Generated SEO 141

Hubspot Marketing

SEPTEMBER 30, 2024

Marketers are no strangers to using marketing automation tools to personalize emails, generate leads, or set up workflows. Personalization at Scale According to HubSpot’s 2024 State of Marketing Report , 77% of marketers who use generative AI say it helps them create more personalized content. It cannot read your mind.

Thought Leadership 129

Thought Leadership User-Generated Marketing Marketers 129

Hubspot Marketing

MARCH 12, 2019

Online lead generation is difficult. Optimize your lead generation pathways on your site. Optimize your lead generation pathways on your site. This article will cover lead generation software and tools that help you reduce friction and increase the conversion rate of website visitors to leads. There’s no way around it.

User-Generated 145

User-Generated CRM Copywriting Inbound Marketing 145

Hubspot Marketing

JANUARY 12, 2024

As a copywriting tactic, the postscript (P.S.) And when is using a P.S. a helpful addition to your lead-generating copy? The Final Plea MarketingSherpa writes in its “12 Top Email Copywriting Tips to Raise Funds” case study that “adopting the direct-mail tactic of putting a ‘p.s.’ What is a P.S. in email? Want to help out?

Direct Mail 115

Direct Mail Copywriting User-Generated Customer Acquisition 115

Hubspot Marketing

JULY 16, 2024

Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article). Categorize them into informational, navigational, transactional, general, and commercial categories. What I like about ChatGPT is that it’s a good idea generator.

SEO 138

SEO User-Generated Transform eCommerce 138

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Brand Marketing. Buzz Marketing. Campus Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Martech

FEBRUARY 8, 2023

Admit it, you’ve created handsomer and more heroic versions of yourself with Lensa, which uses AI to generate photo-realistic images like my headshot. I admit, I feel threatened by its unprecedented capability to respond to user-generated, natural language queries with nearly instantaneous content creation.

Copywriting 126

Copywriting Automobile User-Generated Marketing 126

Martech

MARCH 22, 2024

Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages. However, only 33% of marketers using AI task it with generating ideas or content inspiration, according to a recent survey from HubSpot.

Transform 126

Transform Content Marketing Marketing Marketers 126

Sprout Social

FEBRUARY 3, 2022

Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Launch a new product or service. Copywriting for ads, emails and landing pages. Product photos and videos. Copywriters. Drive sales and revenue.

Customer 143

Customer Copywriting Marketing Marketers 143

Martech

APRIL 28, 2023

With the rapid adoption of generative AI, that evolution is happening in real time. This article will cover three ways to use generative AI: keyword research, content creation and data analysis. of marketers use generative AI for keyword research. The biggest challenge with generative AI is that it lacks cultural context.

Whitepaper 136

Whitepaper Transform User-Generated Marketing 136

Sprout Social

JUNE 1, 2022

While social media tends to capture new minds early in learning about a company, lifecycle marketing (also known as retention, growth or customer journey marketing) focuses more on people who are already registered for and using a product or service. Copywriting 2?? Super user engagement. Conversion Optimization 3??

User-Generated 131

User-Generated Copywriting Marketing Marketers 131

Hubspot Marketing

NOVEMBER 20, 2023

When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences. To pull off his content machine, he has filmers, editors, copywriters, etc.,” Bolus says. We actually used Castmagic to record our interview.

Influencer Marketing 140

Influencer Marketing User-Generated Marketing Marketers 140

Hubspot Marketing

JUNE 19, 2023

At this point in time, it's becoming quite obvious that generative AI isn't going anywhere. But, there are a variety of factors to consider, including the types of content they specialize in, versatility in generating different pieces of content, UX, and price. Key features: Generate topic ideas and outlines. Source Copy.ai

Price 133

Price User-Generated SEO Copywriting 133

Neil Patel

AUGUST 5, 2021

It boasts 293 million daily active users on average. On top of a huge user base, the engagement levels are off the charts. If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. Miley Cyrus battle and pit your products against one another.

Gen Z 145

Gen Z Millennials User-Generated Whitepaper 145

Martech

DECEMBER 6, 2022

In the context of DAM, metadata is the link that connects objects, and tags are user-defined elements that mark objects for user findability. While some users think they’re the same, they are not. Any metadata that can be auto-generated in this way, bypassing manual data entry, is highly desirable.

User-Generated 122

User-Generated Copywriting Management Product 122

Search Engine Land

SEPTEMBER 27, 2024

With its broad skill set encompassing research, copywriting, technical insights and digital PR, SEO professionals are uniquely positioned to bridge gaps between different marketing disciplines. This makes copywriting a valuable skill to share and train other teams on. This alignment between teams is vital for a successful strategy.

Digital Marketing 102

Digital Marketing SEO PR Copywriting 102

CXL

FEBRUARY 3, 2022

They drew people in with a product they assumed would be a hit and pushed forward without taking in customer feedback. People had a terrible experience using their product. After turning their attention toward feedback and testing, letting the voice of their customers fuel their content strategy and product development, they took off.

Product 85

Product Product Life Cycle Marketing Marketers 85

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. They have good general knowledge.

Transform 133

Transform Analytics User-Generated Education 133