Martech

JANUARY 13, 2025

I am the first generative AI chatbot for marketing technology professionals. Encouraging action: Welcome emails can include calls to action, such as confirming subscriptions, exploring products, or taking advantage of special offers. Dig deeper: Are these email subject lines deceptive, clever copywriting or bad data at work?

Customer loyalty 112

Customer loyalty Copywriting Communications User-Generated 112

Hubspot Marketing

DECEMBER 10, 2024

SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary. The primary purpose of marketing is sales.

SEO 137

SEO Gen Z Finance User-Generated 137

Backlinko

JULY 22, 2024

This turns your site from an afterthought into an asset that generates leads and sales. Now it generates over 680K monthly sessions, with 74% coming from organic searches. Now it generates over 680K monthly sessions, with 74% coming from organic searches. And make your site more user-friendly.

SEO 121

SEO Law User-Generated Analytics 121

Hubspot Marketing

NOVEMBER 5, 2024

If those decision-makers are anything like me and have to research a product from all angles before purchasing, it means there will be double or triple the research notes before the group as a whole decides to purchase a product or service. your services, or schedule a live product demonstration.

B2C 133

B2C Millennials Customer Journey User-Generated 133

Martech

NOVEMBER 22, 2024

.” The deployment of genAI in the customer journey means that recommendations or additional items for a shopping list can be generated without feeding the shopping list into a third-party LLM like ChatGPT (Lerallut’s example was AI suggesting a good Burgundy to accompany a boeuf Bourguignon ). Bringing consumers on board.

User-Generated 114

User-Generated Copywriting Retail Customer Journey 114

Hubspot Marketing

JUNE 25, 2025

When generative AI first came out, I was skeptical. While it came up with some good ideas, I saw it more as a novelty than a real copywriting tool. Honestly, I didn’t believe “great” and “on-brand AI copywriting” would ever belong in the same sentence. And, I’m going to show you how. It really comes down to personal preference.

Copywriting 120

Copywriting Branding User-Generated Communications 120

Hubspot Marketing

JULY 16, 2024

Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article). Categorize them into informational, navigational, transactional, general, and commercial categories. What I like about ChatGPT is that it’s a good idea generator.

SEO 140

SEO User-Generated Transform eCommerce 140

Scoop.it!

NOVEMBER 7, 2024

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there. Take Stripo, for example.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Backlinko

DECEMBER 27, 2024

Generative AI refers to technology that uses machine learning models to create content. For example, different generative AI models can understand coding, visual, scientific, and human languages. How Generative AI Works Gen AI uses libraries of existing material to produce original content.

Transform 116

Transform User-Generated Manufacturing eCommerce 116

Martech

APRIL 9, 2025

Beyond content creation: The rise of process-driven automation For many, generative AI first proved its value through email copywriting. Its the ability to handle complex, repetitive tasks at scale with fewer resources or tackle functions that once required specialized skills, like video or audio content generation. Recent U.S.

Transform 130

Transform Marketers Marketing Copywriting 130

Backlinko

NOVEMBER 22, 2024

You can use it to improve the content or share it with your copywriting team to make changes. Or split test product descriptions and page layouts to see which converts better. Scale Content Creation and Optimization BrightEdge’s generative AI speeds up SEO management tasks and streamlines content creation. The best part?

SEO 97

SEO Price User-Generated Analytics 97

Martech

JUNE 9, 2025

Personalization engines AI can create highly personalized customer experiences by analyzing user behavior and preferences. Sentiment analysis AI tools can analyze customer feedback and social media interactions to gauge sentiment towards brands or products.

Copywriting 83

Copywriting Price User-Generated Marketers 83

AWeber

MAY 19, 2025

In todays world, more entrepreneurs are looking to sell digital products for a reason: theres unlimited earning potential and almost zero overhead. Whether youre a creative, a coach, or even just have a passion for organization, theres a digital product idea to sell online that fits you.

Product 93

Product eBook Non-Profit Transform 93

Hubspot Marketing

SEPTEMBER 24, 2024

Generative AI can help us write content faster. In my opinion, there’s a time and a place for generative AI. I’ve used generative AI for emails, my website, paragraphs within articles, and even some articles that are almost entirely written with AI. I tested the generative AI and found it very easy. Still unsure?

User-Generated 118

User-Generated Price Marketers Marketing 118

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. They have good general knowledge.

Transform 131

Transform Analytics User-Generated Education 131

Search Engine Land

SEPTEMBER 27, 2024

With its broad skill set encompassing research, copywriting, technical insights and digital PR, SEO professionals are uniquely positioned to bridge gaps between different marketing disciplines. This makes copywriting a valuable skill to share and train other teams on. This alignment between teams is vital for a successful strategy.

Digital Marketing 105

Digital Marketing SEO PR Copywriting 105

Sprout Social

NOVEMBER 4, 2024

According to Sprout Social’s 2024 Social Media Content Strategy Report , social media users connect and consume content differently across social platforms. Repurposing content allows brands to maintain steady content production volume, so they can maintain and grow share of voice on social without having to create a bunch of net new content.

Whitepaper 120

Whitepaper User-Generated Thought Leadership Copywriting 120

Hubspot Marketing

NOVEMBER 6, 2024

Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. Sending cold emails and scraping together lists for lead generation can be difficult because — let‘s face it — often, people don’t want to take the time out of their schedules to talk. conversion.

User-Generated 84

User-Generated Marketers Marketing Advertising 84

Buffer Marketing

JULY 10, 2025

Let’s start at the beginning: Instagram marketing is the process of using Instagram to promote your brand, product, or service. Instagram is the third most popular social media network with over 2 billion ( 🤯) monthly active users. And more than half of Instagram users are aged 34 years or younger.

User-Generated 99

User-Generated Marketers Marketing Analytics 99

Unbounce

JANUARY 6, 2025

It focuses on immediate actions, like clicking on call to action buttons to move to the next stage of the funnel, adding a product to your cart, or completing a form to move forward. Website: the hub for all of your landing pages, content and products. Product promotion : Highlighting specific products or services.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Sprout Social

JANUARY 22, 2025

Lead generation Food for thought: nearly one-fourth of all B2B digital advertising happens on Linkedin. Through organic content and ads, generating leads on LinkedIn can become a long-term, consistent channel for your brand. This graphic and video from Donut highlight how brands can grab the attention of users with strong visuals.

Marketing Strategy 129

Marketing Strategy Content Marketing Thought Leadership Marketers 129

Hubspot Marketing

JANUARY 22, 2025

Landing page split testing helps you conduct an effective page rewrite by showing your pages performance among your audience to improve conversions and user experience. And, to help us do so, I chatted with Rachael Pilcher , B2B SaaS conversion copywriter at Mighty Fine Copy. Understand user behavior. Improve conversion rates.

Place 127

Place User-Generated eBook Marketers 127

Hubspot Marketing

MAY 20, 2025

One of the biggest reasons Im a late(r) convert to AI is that AI-generated content usually has some tells. In fact, while Im 100% on board with using AI to brainstorm or flesh out ideas, I will never advocate blindly publishing AI-generated social, blog, or email content. Thats because generative AI has some specific telltale signs.

Thought Leadership 128

Thought Leadership Energy User-Generated Copywriting 128

Buffer Marketing

JULY 22, 2024

  You might use influencer-generated or user-generated content within your ads, but the ads are displayed from your own account (except in influencer whitelisting, where you run ads using a creator’s account). This objective will dictate what types of ads you run, what copywriting you use for your ad copy, and more.

Advertisers 104

Advertisers Advertising Gen Z Social Media Marketing 104

Vertical Response

JULY 7, 2024

Facebook – The Go-To Platform for Businesses Unrivaled in popularity, Facebook boasts 3 billion monthly active users worldwide, securing its position as the world’s most popular social media platform. With over 2 billion monthly active users, it’s particularly popular among younger adults, especially those under 35. With over 2.5

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. With over three billion active monthly users , Facebook is still the worlds most-used social platform. What problem do they have with [your industry/product]?

Gen Z 102

Gen Z User-Generated Marketers Marketing 102

Hubspot Marketing

JUNE 2, 2025

Shes now built a streamlined operation that generates six figures annually with a tech stack that costs less than one grand a year. Descript (video/audio editing) Simplifies video and audio editing with AI-powered features, making it accessible for non-technical users. Thats how Barbara Jovanovic of Startup Cookie used to operate.

Copywriting 71

Copywriting Energy Marketers Marketing 71

Hootsuite

OCTOBER 2, 2024

Social media management and AI tools can help streamline your efforts and boost productivity. However, if you want a more custom approach, or you want to show off your specific products, you’ll need to hire a photographer. Increased productivity is a great place to start. Don’t forget about tools. What is a social media budget?

B2C 115

B2C CMO Copywriting Analytics 115

Neil Patel

JUNE 25, 2025

If you can make paid media work, you’ll generate a supply of customers that isn’t dependent on the whims of Google, the shifting priorities of social media algorithms, or unpredictable referrals. In the LinkedIn ad below, Microsoft prompts users in the banking space to download an eBook. But which channels are right for you?

User-Generated 97

User-Generated Advertising Advertisers Direct Mail 97

Hubspot Marketing

NOVEMBER 11, 2024

It touches almost everything: social media photo filters, fonts on YouTube videos, sales decks, and of course your website and products. Brand Purpose Before you start doodling logo ideas and playing around with color palette generators, make sure you’ve laid a strong foundation for your brand identity. Brand Identity Elements 1.

Branding 113

Branding Gen Z User-Generated Copywriting 113

Hubspot Marketing

APRIL 29, 2025

But marketing teams are stretched thin, being asked to deliver that individualized experience at scale across more customer segments, channels, and product lines. Most people hear AI and think of a generative AI tool like ChatGPT or DALL-E. Modern AI models are trained to analyze user behavior in real time and even adjust your content.

Price 128

Price CMO Marketers Marketing 128

Buffer Marketing

JANUARY 30, 2025

Setting clear, measurable goals keeps your content focused and your efforts productive. If short-form videos generate the most engagement, prioritize them. Check that your email, website, and any other key links are updated. If you need to direct people to multiple places, use a simple link-in-bio tool like Start Page.

User-Generated 107

User-Generated Education Analytics Thought Leadership 107

Search Engine Land

JULY 22, 2024

Collecting data, analyzing past results, generating insights, etc. Ad copy, creative and product An ad should urge people to take action. Audience and messaging personalization A brand can only expect many keywords to resonate strongly with its products, and that is OK. Step 2: Design. Step 3: Implementiog. Processing.

Price 96

Price eCommerce Customer Journey Copywriting 96

Hubspot Marketing

MAY 13, 2025

My friend Jenn Prochaska , a copywriter and brand messaging specialist, made me laugh out loud when she described Reddit as Metallica before The Black Album because it feels much more underground than mainstream. So, believe me when I say that Reddit users have seen it all. And they are not here for your marketing funnel.

Copywriting 81

Copywriting Marketers Marketing User-Generated 81

Backlinko

MARCH 26, 2025

Search Network typically delivers higher-intent traffic but at higher costs since users are actively searching for specific terms. Display Network usually offers lower costs per click but may bring less immediate purchase intent since users aren’t actively searching. Even improving to a 7 saves you 28.6% on every click.

Price 83

Price Finance Shipping Real Estate 83

SocialPilot

JULY 10, 2025

educational, product-focused, customer stories). product updates, tips and tricks, customer testimonials). Step 2: Content Creation and Production This step involves creating the actual content, whether it’s writing blog posts, designing graphics, filming videos, or recording podcasts. Need a jumpstart?

Copywriting 59

Copywriting User-Generated Analytics Promotion 59

Sprout Social

MAY 22, 2025

Just ask Adam Jorgensen, Social Media Manager at GivingTuesday, whose role blends content creation, video editing, graphic design, copywriting and morea reflection of the wide-ranging skills todays nonprofit marketers bring to the table. Establish your crew You dont need a full production team to create great contentbut you do need support.

Social Media Marketing 117

Social Media Marketing Transform Marketers Marketing 117