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Are these email subject lines deceptive, clever copywriting or bad data at work?

Martech

Is it deceptive marketing, good copywriting or CRM gone rogue? Fake abandonment email: Swimsuits for All (via eDatasource) Subject line : “RE: Your pending order” This email commits dual sins: It’s a promotional email disguised as a reply email. For CAN-SPAM alone, fines can reach $51,744 for each email violation.

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What is Copywriting? The Science Behind Creating High-Converting Content

Jeff Bullas

You might have heard digital marketers and entrepreneurs going on about the importance of copywriting for businesses. But if you’ve never heard the term before, you might be wondering, what the heck is copywriting anyway? Ready to dive into the world of copywriting? What is copywriting? Let’s get to it.

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14 Copywriting Examples From Businesses With Incredible Copywriters

Hubspot Marketing

Copywriters. So when we come across companies that are doing it successfully, we think their copywriters deserve a pat on the back (and a raise?). Take a look at some of the companies we think have stellar copywriting , and if you're looking, maybe get some inspiration for your own brand, too. Copywriting Examples.

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How to get your email marketing ready for iOS 18

Martech

The new Apple Mail tabs are expected to be: primary, transactions, updates and promotions. This suggests that users navigating to specific tabs, such as Promotions, are more motivated to engage and make purchases. A common question we hear from all of our clients is, Will my emails end up in the promotions tab? McKenna said.

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Guardrails and governance: How to protect your brand while using AI

Martech

Its not that different from a senior copywriter reviewing a junior copywriters work. In this case, the junior copywriter is AI, and the fix may be editing the copy or adjusting the output parameters. Ethical considerations : Preventing AI from perpetuating bias or promoting harmful content.

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SEO Copywriting: How to Write Content For People and Optimize For Google

Neil Patel

The principal way to accomplish this is SEO copywriting. That’s what SEO copywriting is all about. Don’t worry if you can’t afford an expensive SEO copywriter. Understanding Copywriting. Copywriting is salesmanship , says Bruce Bendinger. A copywriter does. What is SEO Copywriting?

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25 Copywriting Portfolio Examples That Will Secure Your Next Gig

Hubspot Marketing

If you're reading this blog, you've likely decided to start or revamp your copywriting portfolio. Fortunately, I've put together a collection of copywriting portfolio examples that are sure to inspire you and guide you in the right direction. How to Create a Copywriting Portfolio. Copywriting Portfolio Examples.