Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z 94

Gen Z User-Generated Marketing Marketers 94

Sprout Social

NOVEMBER 4, 2024

Industry trends can shift and fade quickly for each network, so it’s also important to have a pulse on where social is going. For example, short-form video is currently king, which means that social networks that support and promote that format will likely continue to see growth. Turn it into a GIF. It’s a win-win.

Whitepaper 120

Whitepaper User-Generated Thought Leadership Copywriting 120

Digital Marketer

MAY 23, 2022

Internet marketing isn’t about plugging away at your laptop. It’s about locating bottlenecks in your funnel, testing your copywriting, and understanding conversion optimization. This journey takes them from being a reader or follower to becoming a paying, happy customer, and eventually someone who promotes your product for you.

Copywriting 91

Copywriting Transform Customer Journey Customer 91

Content Marketing Institute

JULY 13, 2018

Editor’s note: Given ongoing demand for better content promotion, the author updated his earlier posts on blog promotion with this fresh checklist. Unfortunately, while you might like to click “publish” on a blog post and wipe your hands clean, savvy marketers recognize that the work is only beginning. Follow through on social.

Promotion 110

Promotion Copywriting SEO Social Media Marketing 110

Hubspot Marketing

NOVEMBER 5, 2024

Messaging and Marketing How you market your products or services also varies slightly depending on your market. Content marketing, influencer partnerships, and social media marketing are all effective conversion methods, but some work better than others for B2B sales. Account-based marketing.

B2C 128

B2C Millennials Customer Journey User-Generated 128

Duct Tape Marketing

JANUARY 15, 2015

5 Ways to Get The Most Out of Your Social Media Marketing This Year written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from our newest team member – Alex Boyer – Enjoy! Create a Dialogue.

Social Media Marketing 78

Social Media Marketing Copywriting Marketing Marketers 78

Marketing Insider Group

APRIL 11, 2023

Why Spend Your Budget on Digital Marketing Services? When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. Sharing content on relevant platforms to promote content to target your audience. Content Creation. Distribution.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Marketing Insider Group

JUNE 2, 2021

The course covers content creation and promotion, copywriting techniques, search engine optimization, email marketing, social media marketing, and other topics to get you up to speed on content marketing basics. Promote a Business with Content by Google. Copywriting for Beginners by Skillshare.

Content Marketing 145

Content Marketing Copywriting Marketing Marketers 145

Hootsuite

MAY 1, 2023

Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. What is a social media workflow? A social media workflow is a system for managing your social media post creation, publication, and promotion.

Copywriting 145

Copywriting Social Media Marketing User-Generated Management 145

Hootsuite

JULY 17, 2019

Every business—small, medium, or large—should have a social strategy , and every strategy should be backed by a social media budget. Budgeting helps you ensure you’ll have the funds to achieve your goals, whether that’s promoting a new business or driving sales on a new product. Copywriting. Content creation.

Copywriting 112

Copywriting B2C CMO Direct Mail 112

Buffer Marketing

JANUARY 30, 2025

Design graphics or templates for upcoming promotions. 📚  How I Designed a LinkedIn Thought Leadership Content Creation System 📚 Ask Buffer: How Can You Batch Content for Social Media? Try AI tools for: Content ideas: Generate post topics, video scripts, or social media captions.

User-Generated 97

User-Generated Education Analytics Thought Leadership 97

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Brand Marketing. Buzz Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Vertical Response

JULY 7, 2024

The platform’s ability to translate news stories and trends into engaging short-form videos makes it a powerful tool for modern social media marketing. LinkedIn – Networking and B2B Marketing LinkedIn stands out as the premier platform for networking and B2B marketing.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hubspot Marketing

DECEMBER 26, 2022

Hiring for skill rather than a degree is a good step forward for all, and it's wise to leverage your strengths when going after a new role or promotion. Let's walk through all you need to know about technical skills and which ones you should look to develop as a marketer. Copywriting. Social media marketing.

Copywriting 145

Copywriting Key Performance Indicator Transform Marketing 145

Sprout Social

SEPTEMBER 18, 2023

For example, Sprout Social helps you manage inboxes across social platforms, monitor and manage ratings, handle paid promotions and it integrates with other tools in your stack. You will need to assign a budget for content creation as well as ad campaigns in case you’re looking into paid marketing.

Social Media Marketing 144

Social Media Marketing Marketing Marketers Influencer Marketing 144

Buffer Marketing

APRIL 22, 2025

It’s not a trend; video marketing is here to stay. Can you succeed in your social media marketing strategy with a text-first approach? You don’t need to hop on the video marketing bandwagon just because everyone says so. But don’t hop on video marketing just because everyone else is.

Video Marketing 71

Video Marketing Social Media Marketing Marketing Marketers 71

Orbit Media Studios

MAY 24, 2023

For our examples here, we’ll pretend we’re a social media marketing agency focused on helping nonprofits with fundraising. Our buyer is in a marketing leadership role and has fundraising and event promotion goals. Taylor is often challenged to translate their digital marketing efforts into concrete KPIs.

Non-Profit 132

Non-Profit Health Finance Social Media Marketing 132

Hootsuite

AUGUST 17, 2022

Because you can bookmark links and then share them with others, you can use social bookmarking to develop robust packages for your team. The most obvious example would be using a biking subreddit to promote your bike shop — just by showing up, offering valuable insights and having the name of your shop in your profile. Free to use.

Copywriting 139

Copywriting Social Media Marketing Retail Marketing Plan 139

Sprout Social

AUGUST 17, 2021

Social media marketing involves much more than just posting on social media. It includes content planning, measuring analytics, copywriting and design, and more. And, just like with every piece of social media management , your community managers need the proper tools to see success.

Management 142

Management Price User-Generated Copywriting 142

Buffer Marketing

JULY 4, 2023

So, fresh out of college, I decided to start my own copywriting business. I kept my marketing simple at first, putting all the work I’ve ever done into a Google doc portfolio and posting the link on Facebook groups whenever someone mentioned they were looking for a copywriter. You have to find a balance between the two.

Copywriting 108

Copywriting Entertainment Education Analytics 108

Sachs Marketing Group

OCTOBER 7, 2022

In this article, we will outline tips on creating a social media plan that helps you achieve your marketing goals. How to Create a Social Media Plan. If you want to grow online, your best options are organic search traffic , pay-per-click ad campaigns , and social media marketing.

Social Media Marketing 94

Social Media Marketing User-Generated Copywriting Promotion 94

Sprout Social

OCTOBER 30, 2020

It’s an integral part of a business’s brand and marketing efforts. As you build your social media team, it should be done with as much care and commitment as you would dedicate to any other marketing role. Simply put, sophisticated social media management is not an entry-level position. Let’s dive in.

Social Media Marketing 98

Social Media Marketing Copywriting Key Performance Indicator Transform 98

Rock Content

SEPTEMBER 27, 2023

They also rocked marketing , upending how things have been done for decades and bringing new ideas and tactics. In fact, many have spent over 50% of a movie’s production budget on promotional efforts. Much of the marketing, however, was centered on star actors. However, producers are only one part of the marketing team.

Copywriting 96

Copywriting Marketing Marketers Promotion 96

Hootsuite

JANUARY 13, 2022

Pro tip: Use a tool such as One Click Bio to help promote your most-recent content and keep your profile visitors engaged with your business. Hire a copywriting professional or social media expert to help you craft catchy headlines and captions that achieve your goals. Write catchy headlines and captions. Try it for Free.

Copywriting 145

Copywriting Food Communications Promotion 145

Hootsuite

AUGUST 17, 2020

So where does that leave your brand’s social media marketing strategy ? Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Brands use paid social to: raise brand awareness and attract new followers. Read on to learn more.

User-Generated 145

User-Generated Advertising Advertisers Social Media Marketing 145

Exposure Ninja

JUNE 23, 2022

You’ll learn about inbound marketing and lead nurturing, as well as a wide range of general digital marketing disciplines, from SEO to landing page optimisation. These free content marketing and digital PR courses will help you start running your own effective campaigns. Free Copywriting Courses.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Hootsuite

APRIL 11, 2022

TikTok Promote. If you’re looking to boost existing content with a Creator profile, take a look at Promote. Promote is available to all TikTok users under Creator Tools. The best part of TikTok Promote is how simple it is to use and how far your dollar can stretch. TikTok Promote features: Flexible spending amount.

Analytics 124

Analytics Promotion Marketing Marketers 124

Duct Tape Marketing

JULY 2, 2012

This is where your copywriting skills will pay off. You don’t actually have to be able to put the words together yourself — but you need to understand the underlying strategic elements of copywriting. You don’t need to cram every copywriting element into a single piece of content, and you probably shouldn’t.

Content Marketing 74

Content Marketing Copywriting Entertainment Social Media Marketing 74

Marketing Insider Group

JULY 25, 2023

Promoting your business is a neverending battle for supremacy in the market. and ClosersCopy are top AI content writing tools for copywriting. If the bulk of your content comes through email or social media marketing, you should try Copy.ai. The feedback allows you to quickly correct any dips in traffic.

Copywriting 97

Copywriting User-Generated Price CRM 97

Sprout Social

FEBRUARY 6, 2017

Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. And judging by the numbers, a lot of businesses are struggling to grasp the financial impact social media marketing is having for them. Why You Should Measure Social ROI.

Social Media Marketing 112

Social Media Marketing Analytics Whitepaper Copywriting 112

Sprout Social

AUGUST 20, 2019

This article will break down the basics of how to organize your content in a social media calendar so you always know what to post. Additionally, we’ll give you some strategies on ways to manage your schedule internally and how to promote collaboration across teams and departments. or less should be promotional.

Entertainment 111

Entertainment Social Media Marketing Copywriting Promotion 111

Hubspot Marketing

APRIL 21, 2022

What do cross-country road trips, wedding speeches, and social media marketing have in common? You could improvise all three, but it's better to have a plan for what direction you're heading — especially when developing your social media content strategy. These tabs are for organizational purposes.

Price 145

Price Social Media Marketing User-Generated Management 145

Buffer Marketing

APRIL 24, 2024

Paid social media, on the other hand, requires a budget for ad spend and may also involve costs for ad creation, management, optimization, and retargeting. It's important to note that organic and paid social media require different skill sets.

User-Generated 128

User-Generated Health Social Media Marketing Thought Leadership 128

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a social ad?

Advertising 132

Advertising Advertisers Thought Leadership Copywriting 132

Sprout Social

MAY 25, 2016

If you’re not ready to commit, here are 11 free email marketing tools and solutions for some of the problems you may still face while using your ESP (and some problems you didn’t even know you had): Copywriting Tools. You think your copywriting is clear and conversational? Email & Social Tools. The Hemingway App.

Email Marketing 111

Email Marketing Copywriting Marketing Marketers 111

Content Marketing Institute

FEBRUARY 2, 2018

Read on to get some tips and insight that you can incorporate into your content marketing process. We have internal and external copywriters based on the topic. We typically pay above market rates to secure the best writers and avoid high turnover. Make beta readers part of #content creation process so they will help promote.

Content Marketing 112

Content Marketing Branding User-Generated Marketing 112