Remove Copywriting Remove Promotion Remove Whitepaper
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5 Types of Content That Naturally Attract Links: Insights From 628 Advanced SEOs

Content Marketing Institute

Alternatively, if you have a large following, publish the infographic on your website and promote it via social media. White papers. White papers are among the best types of cornerstone content. 60% of responding #SEO experts find white papers ideal #content for earning links. SEO Click To Tweet.

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Be Relevant or Die: The New Nature of Nurture

Adobe Experience Cloud Blog

Author: Will Spendlove Nearly three-quarters of online customers are frustrated by brands that showcase irrelevant content and promotions. And what about a copywriter who has downloaded several of your ebooks? It’s likely that the copywriter was doing research, so there’s no point sending a sales message.

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How to use landing page sales funnels to convert more visitors

Unbounce

Product promotion : Highlighting specific products or services. Content downloads : Offering ebooks, whitepapers, and other resources. The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information. Event registration: Driving sign-ups for webinars, workshops, and events.

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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Sharing content on relevant platforms to promote content to target your audience.

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A Day in the Life of a Content Marketing Manager

Adobe Experience Cloud Blog

Whitepapers. Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and social promotion. At some companies, marketers employ outside contracted copywriters to create entire pieces or assist the content marketer with creation. Create abstracts for landing page promotion.

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Beyond ‘click here:’ 4 rules for better email CTAs

Martech

If you need help with CTA samples you can test, language models like ChatGPT or Google’s Bard can be your best new copywriting tools. “Download the whitepaper” is better than “Click here,” but only marginally so. What will they learn when they get your whitepaper? But is it really that bad?”

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A Beginner’s Guide to Successful Email Marketing

Neil Patel

You can also offer a checklist, ebook, white paper, or another downloadable asset. This is where a strong call to action comes into play, and copywriting is super important. Whatever that incentive is, make it clear and enticing, and don’t be afraid to promote it. Follow Email Marketing Laws and Regulations.