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Foundations of Email Copywriting: 3 Lessons for Email Marketers

Litmus

Email copywriting is a bit of nuanced art—and a science, too! That’s why we (along with our email friends at AWeber ) created Foundations of Email Copywriting —a collection of three, quick-to-digest lessons, covering the basics that every email marketer should know. Knowing your audience is crucial for email copywriting.

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Anatomy of a Facebook Ad: How to Create Scroll-Stopping Campaigns [+ Examples]

Hubspot Marketing

Meta Ads Manager claims it can be up to 255 characters long, but with the limited visual real estate, Id warn against that. This is where your conversion copywriting skills come in. It takes up the most real estate and is almost always what your audience will notice first in their feeds.

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How to Find Keyword Cost and Optimize Your PPC Campaigns

Backlinko

Real estate $0.96 For example, check out how the average CPC varies by industry: Industry Average CPC Legal $5.00 Insurance $19.45 Online education $9.10 Marketing $4.28 Home services $6.23 Healthcare $7.09 Hospitality $5.30 Finance $3.50 Fitness $2.20

Price 78
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This week’s new AI/ChatGPT-powered martech products

Martech

SE Ranking’s AI Writer generates various types of written content “in accordance with the highest SEO copywriting standards.” Big Purple Dot’s BPD AI Assistant lets people use natural language to query the firm’s mortgage- and real-estate-focused CRM. The other provides content optimization recommendations to assist writers.

Product 111
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How to Make Money as a Freelance Social Media Manager

Hootsuite

Copywriting. Copywriting. Social media management requires creating lots of captions, so copywriting is key. Freelance social media managers should be good at copywriting and editing, as the most effective social media posts are short, snappy, and witty. Creating and managing content calendars. Analytics and reporting.

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8 Golden Rules of Web Copywriting: How to Nurture and Convert with Smart Communication

Scoop.it!

Web copywriting can be an exceptionally intricate process. With this in mind, it’s no surprise that business owners regularly seek opportunities to outsource the copywriting process. If so, here are the eight golden rules of web copywriting that will help you reach your goals. Consumers want solutions that work.

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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

We’ve seen these results in dozens of our own clients across several industries, including B2B, B2C, SaaS, nonprofit , tech and even real estate ! By consistently sharing the right content, you can drive more traffic to your website, ultimately leading to an increase in engagement and conversions.