Litmus
APRIL 24, 2023
Email copywriting is a bit of nuanced art—and a science, too! That’s why we (along with our email friends at AWeber ) created Foundations of Email Copywriting —a collection of three, quick-to-digest lessons, covering the basics that every email marketer should know. Knowing your audience is crucial for email copywriting.
Martech
APRIL 7, 2023
SE Ranking’s AI Writer generates various types of written content “in accordance with the highest SEO copywriting standards.” Big Purple Dot’s BPD AI Assistant lets people use natural language to query the firm’s mortgage- and real-estate-focused CRM. The other provides content optimization recommendations to assist writers.
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Hootsuite
AUGUST 19, 2021
Copywriting. Copywriting. Social media management requires creating lots of captions, so copywriting is key. Freelance social media managers should be good at copywriting and editing, as the most effective social media posts are short, snappy, and witty. Creating and managing content calendars. Analytics and reporting.
Marketing Insider Group
APRIL 11, 2023
We’ve seen these results in dozens of our own clients across several industries, including B2B, B2C, SaaS, nonprofit , tech and even real estate ! By consistently sharing the right content, you can drive more traffic to your website, ultimately leading to an increase in engagement and conversions.
Orbit Media Studios
NOVEMBER 2, 2022
It deserves its own real estate. And for some brands, the issue is positioning, not copywriting. Write calls to action that give them a reason to click. Finally, we get down to the CTA. These days, it’s often given its own page block near the bottom of the page. That’s good. But how specific is your CTA? It’s doomed to be vague.
Orbit Media Studios
JANUARY 31, 2023
Along with the <title> tag, the <h1> header is probably the most important piece of SEO real estate on your website. The homepage is critical SEO real estate. This is the key to conversion copywriting. But with this information, copywriting flows naturally. The website feels intuitive.
Content Marketing Institute
JUNE 21, 2018
Your marketers, copywriters, and content creators may get so caught up in this made-up story that they tailor messaging exclusively for this Sarah character, excluding a far more true and useful representation of your actual potential prospects (e.g., You’re helping a friend who’s looking to buy real estate. That’s right.
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