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Marketers are no strangers to using marketing automation tools to personalize emails, generate leads, or set up workflows. Personalization at Scale According to HubSpot’s 2024 State of Marketing Report , 77% of marketers who use generative AI say it helps them create more personalized content. It cannot read your mind. “It
For example, a creator can assist with Instagram caption ideas and other social media copywriting needs. Edutainment According to our report, 66% of social users find “edutainment” to be the most engaging of all brand content—surpassing memes, serialized content or skits. You should meet your audience where they are.
Building brand credibility and thoughtleadership Consistent, high-quality content on LinkedIn is crucial for establishing trust. Lead generation Food for thought: nearly one-fourth of all B2B digital advertising happens on Linkedin. The platform is a goldmine for reaching specific roles in specific industries.
It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. But like most tools, AI copywriters are only as powerful as the person using them. Besides knowing how to use it, you need to know when to use AI copywriting and when it’s best to use your team’s real human brains.
SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. AI overviews are not that significant yet; users are scrolling to the organic listing. Source Your website hierarchy is key to navigation that is easy to follow for both users and search engine bots. Heres an example.
This turns your site from an afterthought into an asset that generates leads and sales. Now it generates over 680K monthly sessions, with 74% coming from organic searches. Now it generates over 680K monthly sessions, with 74% coming from organic searches. And make your site more user-friendly.
According to Sprout Social’s 2024 Social Media Content Strategy Report , social media users connect and consume content differently across social platforms. While LinkedIn is a great space for sharing thoughtleadership content, be sure to think about what else social media users want to see on that channel.
If short-form videos generate the most engagement, prioritize them. 📚 How I Designed a LinkedIn ThoughtLeadership Content Creation System 📚 Ask Buffer: How Can You Batch Content for Social Media? What content drove the most website clicks, inquiries, or sales?
You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? Armed with this knowledge, you can develop a thoughtful approach to AI-generated content that leverages the strengths of both humans and machines. What are the risks and benefits?
It generates a little buzz. As an example, well use this article about AI and ThoughtLeadership. Here well use another tool: generative AI. users by session source/medium) Did visitors from various sources engage with the page more or less than usual? It hits a lot of subtopics. It goes live. Its sent and shared.
Organic social media is all the freely posted content that any user can post to social networks. That consistent presence is what builds loyalty and helps you generate revenue, as in the case study of Contour Cube. What is organic social media?
So it’s better to make the CTA for your primary offer, for lead generation. The call to action goes beyond typical lead generation. As soon as something is surrounded by quotes, it changes from copywriting to a point of view. Especially when the content program includes thoughtleadership and strong perspectives.
AI Assist offers generative AI-powered copywriting support directly within the Compose Window—Sprout’s tool for creating and scheduling new social posts. Once the user verifies their email address, they can review assigned posts, provide feedback and give their stamp of approval. That’s where AI Assist comes in.
Done right, demand generation can supercharge growth. Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. That’s why you need a demand generation strategy. The state of demand generation in 2022. Demand generation works best with a plan.
Data shows companies can generate $38 for every $1 email investment. First, when new trial users sign-up, they need excellent email onboarding sequences to convert them into happy, paying customers. The company applies top-notch SaaS copywriting skills to craft relationship-based email sequences to keep customers happy. #4
Collect some of her most shared thoughtleadership articles and turn them into a gated e-book. Generating brand awareness. Use the same picture in different creatives across time, so users remember it and associate it with your brand. A thoughtleadership piece. Which two tactics would be optimal?
To improve Facebook engagement , you need to share content that’s authentic, valuable, and high-quality content like user-generated content (UGC), polls, and relevant memes. ” There are a variety of copywriting formulas you can use to wrap up your story in a way that resonates with your audience.
Boosted posts are the easiest and most user-friendly way to start advertising on social platforms. You don’t need any extra design, copywriting, or strategy skills beyond what you used to create the organic content for a boosted post, vs ad tools that work best with additional expertise. When should you use social ads?
SEO fundamentals Image Source As I mentioned earlier, much of what I do as a copywriter focuses on optimizing my writing for SEO. Then again, it might also be about sharing thoughtleadership and helping you become known. While I’ve never called myself an SEO expert, I’m a copywriter who knows a lot about SEO.
Thanks to tools like Canva (and our handy guide to creating and scheduling this format in Buffer), that hurdle is less difficult to climb – until you reach the next one: idea generation. For example, you could create a carousel that walks users through setting up a specific software or tool.
Lead generation will show a LinkedIn lead generation form with pre-filled LinkedIn profile data to those LinkedIn users most likely to engage with the form. If your audience is very vocal on a topic, or you're trying to gain thoughtleadership in a certain area, this type of targeting might be a good option for you.
Email beats all other marketing channels and can generate $37 for every $1 you invest. Even though email marketing can generate a ton of revenue, it’s still not easy. They can also distill your brand and offer into great campaigns that generate revenue. ThoughtLeadership. And it generates a ton of cash.
Users who like readable content may prefer blog posts and ebooks, while others may prefer videos, infographics, and other visuals. Expand long-form content into ebooks “It’s only quality content that will succeed in drawing users in and keeping them listening or on the page. Visuals are also easier to share across social media.
They even include a clear example of how the update should improve the quality of the results when a user searches for a new film: For example, if you search for information about a new movie, you might have previously seen articles that aggregated reviews from other sites without adding perspectives beyond what’s available elsewhere.
Although there are many ways to classify content, here are the categories I use: Ownership: Original vs. 3rd party vs. User-generated content. User-generated content can also be content from your community members or followers. These types of content help to establish thought-leadership for your brand.
Ultimately, the ideal blog post length depends on the characteristics of the persona , the user’s search intent, the purpose of the strategy, the type of content, and other elements. Writers can dig deeper into research and thoughtleadership materials that support their purpose.
Is it just for a “fresh look,” or do you need to address deeper issues like outdated messaging, poor user experience, or a lack of lead generation? Identifying Your Key User Personas Start by defining the different types of users who visit your website. These people likely access your website from smartphones or tablets.
We do publish thoughtleadership and product-education posts with little SEO value, but a lot of what we write is published with the hope that it pleases The Google. Copywriters (x2). Build outreach into your process. Let’s be real here. percent of you, content marketing is SEO marketing. That’s mostly the case with us as well.
General Assembly offers educational courses, workshops, and boot camps in topics like coding, digital marketing, analytics, user experience (UX) design, and software engineering. . Text can be intimidating, and an email newsletter that’s too text-heavy will have users clicking “delete” within seconds of opening. Why it works.
Many B2B companies struggle to reach their target audience effectively, resulting in low lead generation and conversion rates. By adopting these strategies, B2B companies can improve their online visibility, generate quality leads, and increase conversions. What is B2B digital marketing? However, design alone isn’t enough.
Obviously, we get a lot of feedback from our customers and users about what they’d love to see us build for them. And of course lots and lots of thoughtleadership that we put out there. You could have a copywriter or marketer just grab some code from somewhere, pop it into Visual Editor. Scott Epple: Yeah, sure.
By Andy Crestodina There are so many ways to generate a B2B lead. Today we are sharing three advanced approaches to B2B lead generation. We’ll use the latest tools to strengthen the basic foundations of our lead generation efforts in three ways. Use generative AI to find gaps in conversion copywriting.
It also provides your company with a platform to activate employees , to publish thoughtleadership , and to tell more human brand stories that also attract better talent and keeps your employees motivated. Thoughtleadership. Nike has become a way of life that has inspired generations. More leads. image source.
Lead generation also used to be more of a numbers game. Combined, user behavioral data and explicit user profiles produce a rather solid picture of our prospects – and if used appropriately, can almost guarantee a happier customer story. And what about a copywriter who has downloaded several of your ebooks?
LinkedIn, X, and Facebook are ideal for sharing articles, blog posts, and thoughtleadership content. Educational content A Statista survey found that 41% of Instagram users want informative content on the app. Entertaining content Fifty percent of Instagram users crave funny content : don’t let them down! Be proactive.
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