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Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, whitepapers and more. When it comes to social content creation, it pays to work smarter, not harder. A powerful quote can make your content stand out.
In today’s complex buyer landscape, you have to produce thoughtleadership content in order to draw your prospects in and prompt them to share your messaging across their networks. Here is a list of my top level key priorities: Creating thoughtleadership pieces (from initial copy development to asset production).
Explore if there are any whitepapers that can be broken down into bite-sized content. Question 2: Isla pitches the idea of a LinkedIn video campaign to her company’s leadership, with the goal of educating customers on a complex product. Collect some of her most shared thoughtleadership articles and turn them into a gated e-book.
The idea for a thoughtleadership piece must work on your owned media platform, as a syndicated whitepaper, a webinar, a native piece on an industry journal, and as a series of social media-fueled infographics. Thus, you not only need a centralized method of creating all the appropriate assets to measure correctly.
Become a trusted brand with thoughtleadership. Thoughtleadership is what growth marketer Ramli John says turns your target audience into “superheroes” by helping them hone their “superpowers.”. Thoughtleadership demonstrates your knowledge to help buyers overcome their problems at every stage of their journey.
Offer engineers whitepapers or downloadable CAD files. An experienced copywriter understands industry trends, regulations, and terminology, allowing them to create content that speaks directly to your target audience. Our copywriting is never 100% AI-generated. downloading a whitepaper or filling out a contact form).
Whitepapers. Here are the key benefits of creating content: Build authority: Use content to showcase your thoughtleadership and expertise. These types of content help to establish thought-leadership for your brand. You can do a high-level break down of content by text-based, audio or video formats.
Author of 3 books on whitepaper writing and growth hacks for businesses Why should you follow him? Janet is all about promoting thoughtleadership and will encourage you to take rewarding actions. She occasionally posts about work culture and thoughtleadership. Michael posts great videos on skill-building.
And of course lots and lots of thoughtleadership that we put out there. You could have a copywriter or marketer just grab some code from somewhere, pop it into Visual Editor. And just completely bypass the development portion of it. It gives them that time now. So some of these things are recurring newsletters, right?
It also provides your company with a platform to activate employees , to publish thoughtleadership , and to tell more human brand stories that also attract better talent and keeps your employees motivated. Thoughtleadership. Content marketing leaders see 8 times higher year-over-year growth in unique site traffic.
For example, a lead who has only downloaded an introductory-level whitepaper will delete your hardcore sales email, but they might latch onto an offer to receive automatic updates about more articles on the topic, or even a demo/webinar that will speak to similar pain points. Should both CMOs be receiving the same message?
This could involve sharing success stories, highlighting your team’s qualifications, or providing thoughtleadership content. Educational Content and ThoughtLeadership This could include blog posts, case studies, whitepapers, videos, infographics, or technical articles published in well-known industry portals and publications.
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