Marketing Insider Group

AUGUST 12, 2020

As if to say, “If you build an SEO-optimized, user-friendly, intuitive website with killer content, audiences will simply float in. As your B2B customer segments move along the road toward trust and loyalty, offer white papers or ebooks that help them save money, solve problems, and increase efficiency.

Marketing Strategy 145

Marketing Strategy Content Marketing Gen Z Whitepaper 145

Neil Patel

AUGUST 5, 2021

It boasts 293 million daily active users on average. On top of a huge user base, the engagement levels are off the charts. If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. You don’t want users to watch your ad and move on.

Gen Z 145

Gen Z Millennials User-Generated Whitepaper 145

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

AJ combines a deep understanding of search marketing with a passion for product strategy and iterative product development, fusing design and user experience with quantitative analysis. Qloud is a social music service that allows users to share their musical identity and discover music from friends. Toby also co-founded Qloud.

Content Marketing 134

Content Marketing SEO Whitepaper User-Generated 134

Hubspot Marketing

OCTOBER 25, 2023

In this blog post, we’ll discuss some vital copywriting lessons you should apply to your CTAs to drive traffic, generate more leads, and convert users into customers. You can add the page length of the whitepaper you offer, mention a specific discount, or list the numerical impact or benefit of a particular resource you provide.

Whitepaper 131

Whitepaper Copywriting PR User-Generated 131

AWeber

MAY 22, 2024

Include very little copywriting or an overload of information (usually somewhere in between). In the example below, its lead generation landing page features a singular call-to-action, “Tell Us About Your Project,” which is repeated three times throughout the page. Landing pages can be any length. But the benefits don’t stop there.

Whitepaper 100

Whitepaper Copywriting User-Generated Promotion 100

Scoop.it!

SEPTEMBER 7, 2022

The process of lead generation is basically collecting contact details from prospective customers and building meaningful relationships with them. Restructure your lead generation with the power of content: 13 ideas to help you generate more leads. Consider hosting free webinars. Offer downloadable digital content.

Content Marketing 104

Content Marketing Affiliate Marketing Whitepaper User-Generated 104

Martech

MARCH 13, 2023

Proponents of generative AI envision a future where these highly sophisticated tools will replace human writers. Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks. We can leverage generative AI tools to level up the content creation process.

Whitepaper 98

Whitepaper Copywriting Transform User-Generated 98

CXL

JUNE 16, 2022

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. On the flip side, inconsistency confuses consumers, limiting your chance to generate leads. Generally speaking, each playbook should have five main parts. Marketing strategy.

Marketing 124

Marketing Marketers User-Generated Customer Journey 124

Tiecas

MAY 17, 2024

Is it just for a “fresh look,” or do you need to address deeper issues like outdated messaging, poor user experience, or a lack of lead generation? Identifying Your Key User Personas Start by defining the different types of users who visit your website. Offer engineers whitepapers or downloadable CAD files.

Whitepaper 52

Whitepaper Manufacturing Copywriting Transform 52

Marketing Insider Group

JANUARY 13, 2011

One of my favorite questions when I speak to marketers about social media, content marketing , demand generation or sales alignment is also one of the most frequently asked: I am a small business and cannot afford to pay tons of money to create content. The whitepaper and podcasts were a huge success. Talk to a customer!

Customer 75

Customer Whitepaper Copywriting User-Generated 75

Neil Patel

AUGUST 30, 2021

Commercial keyword users typically have more intent to purchase and are less likely to search for information about the product or service than just researching where to find it. Run a site audit to track what issues need to be fixed on your site that could be affecting user experience and organic traffic. Determining Keyword Intent.

SEO 145

SEO Retail User-Generated Price 145

Calvyn Lee Blog

MAY 21, 2022

Explore if there are any whitepapers that can be broken down into bite-sized content. Generating brand awareness. Use the same picture in different creatives across time, so users remember it and associate it with your brand. Question 40: Valerie is a copywriter for a large brand. Build a plan to post one video per day.

Thought Leadership 130

Thought Leadership Marketing Marketers Whitepaper 130

Hootsuite

MAY 23, 2023

Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. These tools are like little idea-generating buddies. Then, type in the general, high-level topic you want to address and click Get ideas. That was the last tool joke. It’s seriously easy. We got you.

Price 133

Price User-Generated Whitepaper Social Media Marketing 133

Rock Content

AUGUST 25, 2020

Content personalization consists of using customer (or user) data to deliver publications, messages, and offers based on the interests, behavior, or maturity of the customer within the purchase journey. For example, what you see on Netflix or Amazon Prime is not the same as what other users see. How to measure your results?

Transform 95

Transform Whitepaper User-Generated Law 95

Unbounce

OCTOBER 15, 2024

/ Lead generation Lead generation for marketing agencies: 9 actionable strategies By Josh Gallant. In this article, we’re sharing 9 different agency-focused lead generation strategies you can experiment with, plus a few common mistakes to watch out for. Updated on October 15, 2024.

User-Generated 98

User-Generated Marketing Marketers CRM 98

CXL

MAY 27, 2022

Done right, demand generation can supercharge growth. Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. That’s why you need a demand generation strategy. The state of demand generation in 2022. Demand generation works best with a plan.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Unbounce

MAY 13, 2024

A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. Examples would be an ebook, whitepaper, or webinar registration.

Price 105

Price eCommerce Copywriting User-Generated 105

Pam Didner

APRIL 2, 2021

Although there are many ways to classify content, here are the categories I use: Ownership: Original vs. 3rd party vs. User-generated content. User-generated content can also be content from your community members or followers. White papers. Content format: Text vs. Audio vs. Video. Infographics.

Content Marketing 106

Content Marketing Marketing Marketers Marketing Plan 106

Neil Patel

MARCH 28, 2023

It’s a huge, ready-made market, with nearly 3 billion active monthly users, according to DataReportal. You can target your ads based on factors such as user location, age, gender, interest, relationship status, and education. Overall, it’s likely that you’ll convert more users into customers. Here’s how to do it. Placement #2.

User-Generated 145

User-Generated Advertising Advertisers eBook 145

Litmus

JUNE 17, 2021

It just means we may not be able to track them (at least for Apple Mail users), which gives subject lines an even more critical role to get people to engage further. So, consider these tried-and-true tips from email and copywriting experts as simply a jumping-off point as you fine-tune what works best for your audience. Got a waitlist?

Shipping 125

Shipping Copywriting Whitepaper Email Marketing 125

Sprout Social

APRIL 26, 2023

This lets you measure your social media ROI in terms of brand awareness, lead generation and hiring. At the same time, other brands may be focusing on social media marketing to generate leads. For example, here’s Apple promoting the Macbook through a targeted Twitter ad for iPhone users. Or maybe you outsourced status updates.

Analytics 98

Analytics Social Media Marketing Whitepaper Promotion 98

Unbounce

OCTOBER 20, 2023

A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. Understand the technical limitations of your audience Are they primarily iPhone users?

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Unbounce

NOVEMBER 7, 2023

Landing pages strip away alllll the noise of a regular web page and focus on a single product, service, event, e-book, or white paper. Any friction will annoy users, and they most likely won’t return. These extra details might convince someone to download your white paper rather than bounce from the page.

Whitepaper 52

Whitepaper User-Generated SEO Promotion 52

Unbounce

SEPTEMBER 12, 2023

/ Lead generation 8 high-converting lead generation landing page examples to inspire yours By Hayley Mullen and Paul Park. TABLE OF CONTENTS What’s a lead generation landing page? Signed, a totally unbiased copywriter.) What is a lead generation landing page? Updated on September 13, 2023.

User-Generated 59

User-Generated eCommerce Whitepaper Copywriting 59

Dana Nicole

JANUARY 27, 2021

Having useful, comprehensive information for users helps show your expertise. A long-form blog post written by a skilled copywriter can cost anywhere from a couple of hundred dollars to a couple of thousand dollars, however, if it delivers a steady stream of leads, it’s invaluable. Everyone should be blogging.

Content Marketing 52

Content Marketing Whitepaper Shoppers Marketing 52

Litmus

AUGUST 7, 2020

Obviously, we get a lot of feedback from our customers and users about what they’d love to see us build for them. You could have a copywriter or marketer just grab some code from somewhere, pop it into Visual Editor. So Scott, maybe you can talk a little bit then about why we decided to work on Visual Editor for Litmus Builder?

Copywriting 84

Copywriting Whitepaper Product Customer 84

Rock Content

JULY 13, 2023

Buyer Persona Examples First, we would like to recommend you take advantage of the Buyer Persona Generator from Rock Content. If your ideal client is not a Facebook user, for example, there is no reason to allocate employees to produce content for this particular network. First of all, imagine a company that offers CRM software.

CRM 98

CRM eBook Communications B2C 98

Unbounce

JULY 12, 2023

How you can improve your prompts to get better AI-generated results? She mentioned she’s creating a landing page , and she used a combination of Smart Copy and Chat GPT to create placeholder copy for the meantime until the Copywriter is available to get in there and write the actual final copy.

User-Generated 96

User-Generated Whitepaper B2C Product 96

Unbounce

DECEMBER 18, 2024

Interest: Once potential customers are aware of your brand, the next step is to generate interest. Every change you make to your funnel and those customer touchpoints has the knock-on effect of enhancing the overall user experience (UX) for your customers. Theyre usually learning and self-educating at this point.

User-Generated 52

User-Generated Customer Journey Price eBook 52

Sprout Social

NOVEMBER 4, 2024

Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more. Instead, users want to see shorter videos under a minute on X, along with static images, text-only posts, GIFs and memes.

Whitepaper 117

Whitepaper User-Generated Thought Leadership Copywriting 117

Litmus

JANUARY 4, 2019

In this 4-page whitepaper, email leaders get data on the adoption of interactive emails and the most popular interactivity, examples of interactive emails, and an explanation of the challenges. Get the whitepaper ?. is common in AI-generated SLs as the term generates opens,” says Flores. Learn about Interactivity.

Copywriting 109

Copywriting Gen Z Whitepaper Email Marketing 109

AWeber

AUGUST 22, 2023

And only 7% more content marketers reported that their content marketing generated more leads than last year. Users on the free version won’t have priority access when demand is high. How it helps Legendary copywriter David Ogilvy once said that when you write the headline, you spend 80% of your advertising dollar.

Price 93

Price eBook User-Generated SEO 93

Unbounce

SEPTEMBER 19, 2023

Ask him what he’s up to at any given moment and you’ll get answers ranging from folding paper dragons (y’know, origami) to catching up on the latest cool tech, and finding other ways to channel his inner geek. It seems that ChatGPT is losing users for the first time and I don’t think any of us expected that this early.

Copywriting 93

Copywriting SEO Price User-Generated 93

Hootsuite

MARCH 31, 2025

But it cant take the place of a skilled social media manager, brand-aware copywriter, or accomplished graphic designer. Download now 11 smart ways to use AI in social media The AI conversation these days tends to focus on generative AI. As youll see in this post, AI works best when used as a tool to foster and support human creativity.

User-Generated 87

User-Generated Logistics Whitepaper Social Media Marketing 87