Marketing Insider Group

DECEMBER 4, 2019

There is no lack of superlative words that marketing copywriters can use to attract visitors and turn them into paying customers. For more in in-depth resource on how to develop powerful content for your website check out our white paper, 7 Steps for Developing Better Content: A Marketer’s Guide. Add Social Proof.

Whitepaper 143

Whitepaper Copywriting SEO Analytics 143

Rock Content

APRIL 6, 2023

Here are some popular examples: Press releases Technical content How-to guides and long-form articles Whitepapers SEO content Content for newsletters and email outreach Social media blurbs to introduce posts Most content writers also proofread, edit, and revise their content as needed.

Whitepaper 98

Whitepaper Finance Copywriting Law 98

Marketing Insider Group

APRIL 11, 2023

Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Once you have a strong email list, professional copywriters and digital marketing strategists will find the best opportunities to increase: Clicks Email opens Traffic Conversions Want to learn how your email list can generate a 4300% ROI?

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Neil Patel

JUNE 15, 2021

Here are our top three tips for successful chatbot copywriting: Sound conversational: Chatbots are not the time to flex your vocabulary. Whether that’s a whitepaper or a video, a webinar or a podcast, make sure your landing page offers your audience something they’ll find valuable (and find easily on your page).

Whitepaper 142

Whitepaper User-Generated Copywriting Advertisers 142

Neil Patel

MARCH 15, 2021

You can also offer a checklist, ebook, white paper, or another downloadable asset. This is where a strong call to action comes into play, and copywriting is super important. Contests and giveaways are another great way to convince people to share their email addresses. Follow Email Marketing Laws and Regulations.

Email Marketing 145

Email Marketing Whitepaper Marketers Marketing 145

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

Whitepapers. At some companies, marketers employ outside contracted copywriters to create entire pieces or assist the content marketer with creation. Blog posts, marketing collateral, whitepapers, etc. And what should you have your content marketer working on? Definitive Guides. Checklists/Tip sheets. Partner ebook co-creation.

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Duct Tape Marketing

JANUARY 3, 2014

Mobile Copywriting Tips and Four Apps to Assist – With 79 percent of Americans working remotely at least part of the time, it seems the days of copywriters chained to cubicles are far behind us. Read on to discover tips for copywriting in a mobile work environment, and 4 helpful apps to assist you in doing so.

Whitepaper 65

Whitepaper Copywriting Health Analytics 65

Hootsuite

JULY 12, 2022

Go into your website, your white papers, your product, and your out-of-of-home advertising. In general, this is also good copywriting advice.). This way, you won’t break the spell you cast on social with a glum-looking landing page or a brain-melting white paper. Ditch all the excess, and keep the meaning. (In

Branding 136

Branding Whitepaper Food Energy 136

Marketing Insider Group

AUGUST 12, 2020

As your B2B customer segments move along the road toward trust and loyalty, offer white papers or ebooks that help them save money, solve problems, and increase efficiency. Let your employees create posts, and then have your editorial team (or even your copywriters) check for grammatical or spelling errors.

Marketing Strategy 145

Marketing Strategy Content Marketing Gen Z Whitepaper 145

Martech

MAY 15, 2023

If you need help with CTA samples you can test, language models like ChatGPT or Google’s Bard can be your best new copywriting tools. “Download the whitepaper” is better than “Click here,” but only marginally so. What will they learn when they get your whitepaper? Should your CTA include a verb?

Whitepaper 131

Whitepaper Copywriting Promotion B2C 131

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. It’s one thing to have an appealing, educational lineup of blog posts, video content, infographics, white papers, and social media content.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Rock Content

APRIL 20, 2023

By developing customized blog posts, white papers, e-books, and more, you can attract more traffic to your website and increase your conversion rate. When developing a content marketing strategy, you’ll likely need to outsource much of the writing to a professional copywriter.

Whitepaper 98

Whitepaper Copywriting Price Communications 98

Martech

APRIL 28, 2023

Marketers frequently invest considerable effort into writing long-form content like blogs, white papers, ebooks and reports. It’s also common for marketers to outsource content production to agencies, freelancers or copywriting platforms like Compose.ly. This increases expenses and complicates communication.

Whitepaper 129

Whitepaper Transform User-Generated Marketers 129

AWeber

MAY 22, 2024

Include very little copywriting or an overload of information (usually somewhere in between). Its purpose is to capture visitor information in exchange for something of value, like an ebook, template, or white paper. B - Strong copywriting that describes your offer and benefits in as few words as possible.

Whitepaper 100

Whitepaper Copywriting User-Generated Promotion 100

Neil Patel

DECEMBER 11, 2022

You can also send out targeted messages, for example, when a customer: Submits a form to download your white paper, video, case study or other free item. But re-targeting the user in this way isn’t the only way to leverage behavioral targeted emails. Views certain content on your web page. Let me know in the comments!

Email Marketing 131

Email Marketing Whitepaper Shipping Marketers 131

Scoop.it!

AUGUST 3, 2023

The content includes curated research papers , white papers, and blog posts from your brand. Hire skilled copywriters to curate content for you or improve your own writing skills so that you create persuasive, compelling content. In addition to that, you include positive user testimonials about the product.

Whitepaper 98

Whitepaper Copywriting Social Media Marketing Email Marketing 98

Hootsuite

JULY 25, 2023

Summarize this white paper into bullet points for an Instagram caption [INSERT WHITEPAPER]. Develop four unique copywriting headline ideas related to our latest product launch. Re-write this email to appeal to social media marketers [INSERT EMAIL]. Re-write this Instagram post for Twitter. Keep the post to 250 characters.

Whitepaper 98

Whitepaper Gen Z Marketers Marketing 98

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

But the real challenge is to create great content, to be the thought leader for your sector, to produce blog posts and white papers and infographics and videos that your buyers see and say “Wow, that’s incredibly informative and incredibly entertaining! Yes, you need to research your keywords, yes you need to optimize your content.

Content Marketing 134

Content Marketing SEO Whitepaper User-Generated 134

Hubspot Marketing

OCTOBER 25, 2023

In this blog post, we’ll discuss some vital copywriting lessons you should apply to your CTAs to drive traffic, generate more leads, and convert users into customers. You can add the page length of the whitepaper you offer, mention a specific discount, or list the numerical impact or benefit of a particular resource you provide.

Whitepaper 131

Whitepaper Copywriting PR User-Generated 131

Duct Tape Marketing

AUGUST 8, 2014

Justin Belmont is the founder and editor-in-chief of Prose Media ( prosemedia.com ), a writing service that creates high-quality content for brands–from blog posts and newsletters to web copy and white papers. Prose ( @prose ) employs top professional journalists and copywriters with expertise in a variety of industries.

Whitepaper 77

Whitepaper Real Estate Copywriting Shipping 77

Marketing Insider Group

JANUARY 24, 2013

I tweet on content marketing, B2B copywriting, social media, tech marketing… London – [link]. Write case studies, eBooks, white papers, etc. . @ NealSchaffer - Neal Schaffer – Trilingual Social Media Strategy Consultant, Coach, Keynote Speaker, Author Maximizing LinkedIn for Sales & Social Media Marketing.

PR 112

PR Whitepaper CMO Marketers 112

Hubspot Marketing

JANUARY 7, 2024

Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. Marketing Copywriting Copywriting is a foundational part of marketing and advertising. Income Content marketers make between $37,000 and $82,000.

Copywriting 128

Copywriting CMO PR Social Media Marketing 128

Duct Tape Marketing

OCTOBER 9, 2015

Did they download a free white paper? Markelle Harden serves as a content manager at Get A Copywriter and creates Resources for businesses that are chipping away at their content goals. Use the data. Look at the sales and customer service cycle of your best clients. Did they speak with a salesperson prior to making a purchase?

Whitepaper 78

Whitepaper Copywriting Analytics Email Marketing 78

Martech

MARCH 13, 2023

Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks. In turn, more realistic marketers and copywriters assert the stark superiority of human writing over AI. Here’s a sample prompt to get started: “Act as a copywriter.

Whitepaper 98

Whitepaper Copywriting Transform User-Generated 98

Tiecas

MAY 17, 2024

Offer engineers whitepapers or downloadable CAD files. An experienced copywriter understands industry trends, regulations, and terminology, allowing them to create content that speaks directly to your target audience. Our copywriting is never 100% AI-generated. downloading a white paper or filling out a contact form).

Whitepaper 52

Whitepaper Manufacturing Copywriting Transform 52

Scoop.it!

SEPTEMBER 7, 2022

E-books, whitepapers, case studies…All of these are great formats for businesses that have some information they want to share. If you want more tips on blogging, you can always look up specific resources online, such as copywriting for coaches , SEO blog writing, outsourcing your content, etc. Offer downloadable digital content.

Content Marketing 104

Content Marketing Affiliate Marketing Whitepaper User-Generated 104

Search Engine Land

APRIL 29, 2024

Instead of using static assets like whitepapers and ebooks, which have been the norm for lead generation landing pages for years, interactive content gets people actively involved, leading to better engagement and understanding. AI simplifies tasks like data analysis, ad copywriting and emailing prospects, simplifying PPC processes.

eBook 86

eBook Whitepaper Copywriting Education 86

Neil Patel

AUGUST 5, 2021

The page usually has a goal like: sales email list sign-ups white paper downloads. 12 Ad Copy Strategies That’ll Double Your CTR and Increase Your ROI 9 PPC Ad Copywriting Secrets to Steal From the Pros Call-to-Action: 8 Tactics to Create One in 2021 + Examples. What is a landing page? Ad Copy Resources.

Gen Z 145

Gen Z Millennials User-Generated Whitepaper 145

Marketing Insider Group

JANUARY 13, 2011

I myself wrote a whitepaper compiled from my notes and using real quotes from the customer. The whitepaper and podcasts were a huge success. Finally, check out Rachel Foster for guidane on strategy and tips on copywriting and how to drive leads with content. The solutions they considered. The main reasons they chose us.

Customer 75

Customer Whitepaper Copywriting User-Generated 75

Content Marketing Institute

JANUARY 28, 2019

The idea for a thought leadership piece must work on your owned media platform, as a syndicated white paper, a webinar, a native piece on an industry journal, and as a series of social media-fueled infographics. Thus, you not only need a centralized method of creating all the appropriate assets to measure correctly.

Whitepaper 111

Whitepaper B2C Communications Marketers 111

CXL

JUNE 16, 2022

This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. A copywriter looking to see how to write email subject lines for holiday campaigns will likely look at headings, searching for the most relevant information to their task.

Marketers 124

Marketers Marketing User-Generated Customer Journey 124

Sprout Social

AUGUST 14, 2019

The best way to approach ad copywriting is to look at it from your ideal customer’s perspective. Maybe they want a whitepaper or a certain product. To improve your CTR from a “below average” status, you should look at your ad copy. Do the keywords match the ads? For example, let’s say you’re searching for “where to buy moving boxes.”

Whitepaper 109

Whitepaper Marketing Marketers Copywriting 109

Duct Tape Marketing

NOVEMBER 20, 2014

Perhaps there’s a whitepaper or eBook you can repurpose to serve a different audience. Content marketing Copywriting Liz O’Neil Dennison' You’ll be able to see which personas, buying stages, and themes you’re serving with content, and where you need to step up. Sift through your content map and identify where the holes are.

Copywriting 78

Copywriting Whitepaper eBook Global Marketing 78

Rock Content

SEPTEMBER 9, 2023

Professional copywriting services are the best way to scale content production without sacrificing quality, and choosing the right platform for your needs is vital. Content variety and specialization A full range of product types is available via ClearVoice, including standalone articles, whitepapers, ebooks, press releases, and more.

Copywriting 98

Copywriting Price Analytics Communications 98

Duct Tape Marketing

AUGUST 7, 2015

Whitepaper or ebook downloads. Maggie Patterson is a communications strategist and conversions-focused copywriter who works with small businesses to help them create thriving online-based businesses. What are key things you want visitors to your website to do when they arrive? Book a consult. Request more information.

Whitepaper 78

Whitepaper Copywriting Analytics eBook 78

Calvyn Lee Blog

MAY 21, 2022

Explore if there are any whitepapers that can be broken down into bite-sized content. Question 40: Valerie is a copywriter for a large brand. Infographics, whitepapers, videos, playbooks. Annual reports, research papers, industry insights. Create and test new content to see which posts drive the most engagement.

Thought Leadership 130

Thought Leadership Whitepaper Marketers Marketing 130

Sprout Social

FEBRUARY 6, 2017

Downloads of a whitepaper or ebook. Content: Did you get a landing page written by a professional copywriter? In other words, they should be things that you can attach a number to. Some good examples are: Email list sign-ups. Contact form inquiries. Measure this investment per-campaign. Or maybe you outsourced status updates.

Social Media Marketing 112

Social Media Marketing Analytics Whitepaper Copywriting 112