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These 7 Brands Take Personalized Marketing to a New Level

Hubspot Marketing

I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. That ID is used to store the customer’s demographic information, ranging from ethnicity to job history, and to track buying behavior.

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How to Manage Social Media in 18 Minutes a Day

Hootsuite

Payroll, product development, and customer service often take precedence over managing multiple social media accounts. Without an active presence, customers may choose to shop elsewhere. That will help you focus on customers close to you and the local topics they care about. It can help you find new customers, too.

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Find UK Instagram influencers to grow your brand

Sprout Social

For brands and marketers, Instagram is the place to be if you want to connect with UK audiences. With its widespread adoption and engaged user base, the platform offers a unique opportunity to build brand awareness, drive sales and create meaningful connections with customers. They also help you manage your partnerships in one place.

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How to Implement Affordable AI in 3 Steps, According to the Marketing AI Institute Director

Hubspot Marketing

While a cost-reduction pilot's goal is to streamline or improve processes you already have in place, a pilot solely focused on revenue generation might require new processes -- which could ultimately cost more time and money. Cost-reduction use cases are often more immediately obvious in organizations.

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19 Creative Pop-Up Shop Examples

Hubspot Marketing

Immersive Experience I like physical spaces because they give customers the opportunity to see, feel, and experience your brand. Good places to consider include: Outdoor stands or kiosks Empty storefronts Art or gallery spaces Marketplace or tradeshow booths You can also use services such as Peerspace or We Are Pop Up to scout locations.

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How to conduct a website audit (with actionable next steps)

Welcome Software

You might think your website is pretty great — but do your customers (not to mention your target audience) agree with you? Cos those guys, they’re not so loyal. CRO site audit: A conversion rate optimization (CRO) audit examines how well your site turns visitors into leads or customers.

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Paid Verification On Social Media Is Becoming More Accessible. What Can You Expect From It Moving Forward?

Rock Content

A recent forecast from Magna, a media investment firm from Interpublic Group of Cos.’ A fun fact is that TikTok remains with the same old verified criteria – the platform that grew the most in 2022 still hasn’t placed its bet on paid verification. This time, via subscriptions. Coincidence?! I don’t think so.

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