Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow
Search Engine Land
JANUARY 6, 2023
TikTok’s hold on the digital ad market more than doubled in 2022, while Amazon gained market share due to its ad business being able to target users by their purchases and browsing history. Vincent Létang, executive vice president of global market research at Magna, a media- investment firm that is part of Interpublic Group of Cos.‘
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