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These 7 Brands Take Personalized Marketing to a New Level

Hubspot Marketing

I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. Knowing what those habits are, I learned during step four of the above, is a veritable goldmine for marketers. The Takeaway.

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How to Implement Affordable AI in 3 Steps, According to the Marketing AI Institute Director

Hubspot Marketing

trillion in value will be unlocked by AI in marketing and sales alone. As a good marketer, you should be skeptical about high-priced emerging technologies. There are so many misconceptions about AI in marketing, that my colleagues and I launched the Marketing AI Institute. In fact, McKinsey predicts that up to $2.6

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Find UK Instagram influencers to grow your brand

Sprout Social

Need to increase your share of voice in the UK market? And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

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How to Manage Social Media in 18 Minutes a Day

Hootsuite

Plus, track content from every social media platform all in one place. Doing this will help you fine-tune your social listening process and marketing efforts. Or, maybe they’ll inspire content for your next marketing campaign. Track phrases or topics prospective customers may use when they’re in the market for your offering.

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5 Ways to Use Facebook Search as a Marketer (Even Though Facebook Graph Search is Gone)

Hubspot Marketing

So when Facebook solved the mobile problem and added keyword functionality in 2014, marketers (and investigators) were elated, using Facebook Graph Search extensively. The good news for marketers is that if your posts are relevant to your audience, they can still easily find your content when searching for related topics.

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19 Creative Pop-Up Shop Examples

Hubspot Marketing

But as a marketer, I also see the benefit of pop-ups from a business perspective. Here, we’ll discuss how to find the next big pop-up shop idea, how to run and market one effectively (from HubSpot’s Events team), and the 19 best pop-up event examples for inspiration. Are you testing the market for a more permanent location?

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Paid Verification On Social Media Is Becoming More Accessible. What Can You Expect From It Moving Forward?

Rock Content

A recent forecast from Magna, a media investment firm from Interpublic Group of Cos.’ A fun fact is that TikTok remains with the same old verified criteria – the platform that grew the most in 2022 still hasn’t placed its bet on paid verification. Do you want to continue to be updated with Marketing best practices?

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