SMA Marketing
JANUARY 11, 2024
How about CMS or COS? The digital marketing industry loves its acronyms. In the video below, I explain the meaning of today’s most popular digital marketing acronyms. Video Transcript One of the things that the digital marketing industry loves is acronyms. Do you know the meaning of CRM?
Hubspot Marketing
MAY 1, 2017
I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. Knowing what those habits are, I learned during step four of the above, is a veritable goldmine for marketers. The Takeaway.
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Hubspot Marketing
MAY 26, 2017
Every marketer faces different challenges. In other words, there’s always room to optimize the various components of your strategy and turn your marketing into an even more effective revenue generator. Curious about what kinds of obstacles other marketers are up against? and their solutions. 1) Generating Traffic and Leads.
Hubspot Marketing
MAY 7, 2020
trillion in value will be unlocked by AI in marketing and sales alone. As a good marketer, you should be skeptical about high-priced emerging technologies. There are so many misconceptions about AI in marketing, that my colleagues and I launched the Marketing AI Institute. In fact, McKinsey predicts that up to $2.6
Hubspot Marketing
FEBRUARY 13, 2023
We’ve asked marketing leaders from different teams (See what we did there?) Consider these statistics: Businesses with tightly aligned Sales and Marketing teams saw more than 200% revenue growth from marketing. HubSpot ) 21% of marketers say it is difficult to get the data they need from other teams. Not so fast.
Sprout Social
APRIL 29, 2024
Need to increase your share of voice in the UK market? And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.
Search Engine Land
JANUARY 6, 2023
2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. Marketers want more options, and TikTok is it. ” Insider Intelligence said that TikTok’s command of the digital ad market more than doubled in 2022 and has nearly 100 million U.S.
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