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Digital Marketing Acronyms Defined

SMA Marketing

How about CMS or COS? COS COS stands for content optimization system, which is slightly different from a CMS. HubSpot’s marketing software platform is a COS, where you can access several different pieces of content with different purposes. It makes it easier for them to access the products and services they need.

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These 7 Brands Take Personalized Marketing to a New Level

Hubspot Marketing

I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. Since at least 2013, its product curation and recommendation algorithm has made for headlines and case studies. The Example.

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Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow

Search Engine Land

The Washington Post reported that “Supergut Chief Executive Marc Washington said the maker of gut-health products used to spend about 80% of its ad budget on Meta’s Facebook and Instagram platforms, with the rest going to Google. Combined, Walmart Inc. and Instacart took in about 1.4% of digital-ad dollars spent in the U.S.

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19 Creative Pop-Up Shop Examples

Hubspot Marketing

Temporary Retail Space If you're transitioning your business from online to brick-and-mortar, a pop-up shop is a way to simulate the retail experience and gain valuable insights into considerations such as operations and demand. This could mean offering unique products, experiences, or insights that they can't easily get elsewhere.

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Duplicate Content Issues on Your Website? Easy Ways to Find and Fix Them

Hubspot Marketing

When we create articles or products for our sites, it’s easy to hit publish and move on. Repetitive Product Descriptions E-commerce sites, in particular, can have a lot of repetitive product descriptions, whether due to having similar products or products that live in multiple categories.

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