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Digital Marketing Acronyms Defined

SMA Marketing

How about CMS or COS? COS COS stands for content optimization system, which is slightly different from a CMS. HubSpot’s marketing software platform is a COS, where you can access several different pieces of content with different purposes. Do you know the meaning of CRM? It works to personalize your content.

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These 7 Brands Take Personalized Marketing to a New Level

Hubspot Marketing

I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. When I sit down to write an article, I have a pretty standard routine. They’re my very own personal blogging habits. The Example.

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Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow

Search Engine Land

Other retailers have followed in Amazon’s footsteps by building digital-ad businesses based on their consumer data, known as retail media networks. Vincent Létang, executive vice president of global market research at Magna, a media- investment firm that is part of Interpublic Group of Cos.‘ Combined, Walmart Inc.

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19 Creative Pop-Up Shop Examples

Hubspot Marketing

Temporary Retail Space If you're transitioning your business from online to brick-and-mortar, a pop-up shop is a way to simulate the retail experience and gain valuable insights into considerations such as operations and demand. without the risk of commitment and overhead. Experiment with creative materials. Image Credit: Slice 17.

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Duplicate Content Issues on Your Website? Easy Ways to Find and Fix Them

Hubspot Marketing

The example below illustrates something I’ve seen on many retail sites, where a specific product is often found in multiple groupings. If you're using the HubSpot COS, this will be taken care of automatically, so no manual labor is required. The canonical tag is found in the header of a web page.

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