Martech

MAY 16, 2022

She wanted a flexible, scalable email marketing system with built-in automation features. She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities. I was looking for something that was flexible in terms of automation and communicating with my customers,” said Alexander.

Transform 100

Transform CRM Email Marketing Retail 100

Marketing Insider Group

OCTOBER 1, 2024

Customer relationship management (CRM) systems are everywhere, as the industry could be worth about $55 billion by the end of 2024. These systems help manage customer interactions and provide useful data that drives success, making them incredibly valuable for organizations of all sizes. What is CRM Reporting?

CRM 98

CRM Analytics Key Performance Indicator Transform 98

Marketing Insider Group

JUNE 25, 2024

These tools aim to streamline marketing processes, improve customer engagement, and ultimately drive better business results. We’re seeing increasing use of AI and machine learning, too, which help predict customer behavior and personalize marketing efforts.

Key Performance Indicator 97

Key Performance Indicator Customer Acquisition Analytics CRM 97

Use Insider

OCTOBER 11, 2024

For instance, if your objective is to increase revenue and profitability, focusing solely on new customer acquisition might not be the best strategy. Instead of rigid calendar-based campaigns, our experiences are now as unique as our customers. CRM: The CRM project owner will handle customer data migration.

CRM 52

CRM Marketing Marketers Customer Journey 52

Lynton Web

OCTOBER 27, 2023

Utilizing tools and platforms like Customer Relationship Management (CRM) software, marketing automation tools, and analytics platforms (such as HubSpot) can streamline and optimize your strategic plan, ensuring your marketing machinery runs smoothly and effectively.

Inbound Marketing 59

Inbound Marketing Thought Leadership Marketing Marketers 59

Customers.ai

JANUARY 26, 2024

B2B Marketing Tool: Overloop Overloop is a cloud-based Customer Relationship Management (CRM) solution designed for small to medium-sized businesses. Overloop helps marketers with lead generation in a few ways: Automated email sequences: Enables sending personalized email campaigns to nurture leads effectively.

CRM 116

CRM User-Generated Analytics Marketing 116

Hubspot Marketing

APRIL 5, 2023

The ultimate goal of B2B demand generation is remaining top of mind while your potential customers are not in a buying cycle — so that whenever the need arises, your product or service is immediately considered for purchase. Demand generation marketing is about educating your audience with no expectation in return.

Inbound Marketing 124

Inbound Marketing Whitepaper Real Estate Non-Profit 124