Martech

DECEMBER 1, 2023

There are two extremes when it comes to driving better customer acquisition results: Expanding the team, hiring more salespeople or business development representatives (BDRs). But strategically, cost-effective acquisition isn’t about spending less or increasing the team. Cutting down costs on marketing and advertising.

Customer Acquisition 108

Customer Acquisition Customer CRM Pharmaceutical 108

Martech

DECEMBER 14, 2023

As each day passes, customer acquisition costs rise while the likelihood of winning the deal diminishes. They offer a CRM solution to healthcare institutions and pharmaceutical companies. The B2B sales cycle is lengthy and complex. Depending on deal size, closing a lead can drag on for weeks and even months.

Pharmaceutical 87

Pharmaceutical CRM Customer Acquisition Communications 87

Search Engine Land

SEPTEMBER 12, 2023

New customer acquisition and brand exclusions Performance Max has long since allowed advertisers to target net new revenue by bidding higher for new acquisitions, and it recently began rolling out brand exclusions to better control when your ads show for branded queries. Keep an eye on things while working behind the scenes.

eCommerce 132

eCommerce Retail Pharmaceutical User-Generated 132