Martech

JANUARY 8, 2025

The fix Automate lead assignment in your CRM (think HubSpot, Salesforce or whatever youre using). Set up rules so leads are routed to the right person immediately based on location, deal size, product interest or any other criteria that make sense for your business. Pro tip : Use customer feedback to regularly update your content.

CRM 129

CRM Customer Acquisition Analytics Communications 129

Martech

DECEMBER 18, 2024

Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others.

Transform 108

Transform CRM Analytics eCommerce 108

Martech

JULY 31, 2024

Gmail’s new spam guidelines are putting email and CRM marketers in a bit of a pickle. site visits, products viewed, recipes viewed for CPG brands) can help you increase the value of the messages you’re sending to your new users. Setting up automations based on types of engagement (e.g.,

Customer Acquisition 127

Customer Acquisition CRM Place Email Marketing 127

Martech

OCTOBER 27, 2023

HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM. This is TikTok’s first CRM lead generation collaboration. more likely to know about products and trends before their peers. While this is currently only available in the U.S.

CRM 129

CRM Customer Acquisition User-Generated Price 129

Martech

DECEMBER 27, 2023

Today: CRM. How to prepare for the GPT age in CRM and email by Brian McKenna. Done well, GPT-powered email marketing can lead to conversion lifts, long-term engagement and a bigger base of loyal customers. 5 ways CRMs are leveraging AI to automate marketing today by Gene Marks. Here’s how. Get MarTech! In your inbox.

CRM 115

CRM Transform Customer Acquisition Analytics 115

Hubspot Marketing

OCTOBER 22, 2024

It’s much harder to directly attribute specific top-level metrics (like clicks, impressions, and likes) to meaningful business outcomes (like customer acquisition, retention, etc.). As a result, customer data is siloed and inaccessible to every team. Siloed data. Let’s look at the key benefits and use cases of AI reporting.

Analytics 121

Analytics Transform CRM Marketing 121

Rock Content

JANUARY 20, 2021

In Digital Marketing , there are few numbers more important than your Customer Acquisition Cost (CAC). That is the cost of getting a new user to download your app, buy a product, or start a free trial. In this article you will find out: What is Customer Acquisition Cost? What is Customer Acquisition Cost?

Customer Acquisition 83

Customer Acquisition Customer Inbound Marketing CRM 83

Marketing Insider Group

DECEMBER 7, 2020

Managing customer relationships has always been super important to the success of a business. For many product and service companies, it is an evolution. It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers. What is CRM and why is it important?

CRM 139

CRM Content Marketing Non-Profit Marketing 139

Hubspot Marketing

OCTOBER 28, 2024

Understand customers better — and faster. If you’ve ever had to sift through hundreds of CRM records to identify common customer behaviors, then you know how much time (and brainpower!) Luckily, anyone working on CRO can now use AI to analyze customer data rapidly and at scale. Collect data and segment your customers.

Customer Acquisition 92

Customer Acquisition Price Customer Journey User-Generated 92

Litmus

SEPTEMBER 25, 2024

Think: case studies, comparison guides, and product demos. Real-life examples and clear explanations of how your product can solve their problems will go a long way. Quick tip: Don’t be shy about showcasing customer testimonials—video or written, these stories build trust and give prospects confidence in your brand.

Management 96

Management Marketing Marketers CRM 96

Litmus

OCTOBER 31, 2024

In this guide, we’ll outline how to finally get and use the customer insights you need to improve your lifecycle marketing strategy. Slow email production and iteration : Spending time gathering data for a personalized lifecycle email delays production schedules and makes routine tasks like A/B testing cumbersome.

CRM 87

CRM Management Email Marketing Transform 87

Martech

SEPTEMBER 16, 2024

Sample goals: Achieve a 90% customer satisfaction score (CSAT). Sales and support Role: Streamline the customer acquisition process while providing exceptional post-sale support. Product marketing Role: Define the positioning and messaging of products or services. Improve product adoption among new users by 20%.

User-Generated 71

User-Generated CRM Customer Acquisition Partner Marketing 71

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams.

CRM 98

CRM Finance Marketing Marketers 98

Hubspot Marketing

DECEMBER 23, 2024

Quite a fascinating discovery and I think this could make a huge difference in our productivity and overall effectiveness as marketers. A great example of AI-powered email personalization: Revolve boosted its email effectiveness using Cordial AI and 16 data points to tailor recommendations for each customer.

Transform 112

Transform User-Generated Marketing Marketers 112

Hubspot Marketing

NOVEMBER 14, 2024

The results BTL generates focus more heavily on responses and conversions instead of demand gen’s longer-term customer acquisition and nurture goals. It’s a lower barrier to entry for the audience to sign up to attend a webinar versus signing up for a demo of a potentially six-figure product purchase.

Direct Mail 123

Direct Mail Marketing Marketers Email Marketing 123

Hubspot Marketing

MARCH 5, 2025

B2B marketing analytics is data that helps you understand your product, service, and/or audience. Marketers use marketing analytics to understand if marketing promotes a product or service successfully and increases sales. Customer Acquisition I spoke to Zayed Ahmed from ASL BPO about customer acquisition.

Analytics 62

Analytics Customer Acquisition CRM Marketing 62

verse.ai

JUNE 3, 2025

Marketing and sales teams often score leads based on criteria such as: Demographic or firmographic data : whether their persona is the right fit for your product/service. Through a CRM like HubSpot or Salesforce, you can track this data and use CRM automation to assign lead scores for each action.

B2C 59

B2C CRM Customer Acquisition Price 59

Litmus

OCTOBER 16, 2024

Lifecycle marketing vs. customer lifecycle marketing Lifecycle marketing focuses on product management from development to obsolescence, while customer lifecycle marketing nurtures relationships from first hello to loyal advocate. Lifecycle marketing asks, “How can we keep our product relevant?”

Health 93

Health Customer Journey User-Generated Marketing 93

Rock Content

MAY 11, 2024

In Digital Marketing , there are few numbers more important than your Customer Acquisition Cost (CAC). That is the cost of getting a new user to download your app, buy a product, or start a free trial. What is Customer Acquisition Cost (CAC)? What Are The Benefits of Calculating Your Customer Acquisition Cost?

Customer Acquisition 52

Customer Acquisition Customer CRM Key Performance Indicator 52

Martech

JUNE 21, 2024

HubSpot’s Smart CRM now works with LinkedIn Sales Navigator to make your sales team more efficient and effective. Dig deeper: How to optimize sales and marketing processes for efficient customer acquisition What does the LinkedIn-HubSpot integration do? The right audience. The right message or content.

CRM 134

CRM Thought Leadership Customer Acquisition Marketing 134

Hootsuite

DECEMBER 9, 2020

Are you using social to recreate lost customer experiences? As pressure increases to recover revenue lost in the wake of the pandemic, it’s no surprise that marketers ranked customer acquisition as their top objective on social in our Social Trends survey this year. Buy this product. Click this ad. Fill out this form.

CMO 145

CMO Customer Acquisition CRM Social Media Marketing 145

Adobe Experience Cloud Blog

DECEMBER 4, 2008

Perhaps mostly important, Ken writes that capital-efficient growth can only come from streamlined customer acquisition processes that takes advantage of the latest internet-era tools, such as salesforce.com; WebEx, GoToMeeting, or ReadyTalk; and Marketo. As a result, they tend to force you to do things "The Hard Way".

Customer Acquisition 49

Customer Acquisition Customer CRM Management 49

Use Insider

SEPTEMBER 13, 2024

Opt for email automation software that includes a Customer Data Platform (CDP) or one that integrates seamlessly with your existing CRM or CDP. This integration ensures that all customer data is current and accessible, providing a solid foundation for your automated campaigns.

Customer 52

Customer CRM User-Generated Transform 52

Hubspot Marketing

JULY 22, 2022

However, if there are ways to cut the cost of lead generation and customer acquisition without undercutting either metric. To help refine your marketing strategy to lower the costs of acquiring leads and customers, here are some helpful CPL and CAC benchmarks from a recent HubSpot survey of hundreds of marketers.

Customer Acquisition 129

Customer Acquisition Direct Mail User-Generated Influencer Marketing 129

Martech

OCTOBER 17, 2023

Putting together and analyzing a customer acquisition funnel is a big part of a marketer’s work. After all, funnels are supposed to map the sequential steps a customer takes from awareness through conversion and advocacy. This disconnect can be exemplified by the silos usually found between product and marketing teams.

Manufacturing 133

Manufacturing Customer Acquisition Retail User-Generated 133

Sprout Social

SEPTEMBER 19, 2023

The data can be applied to functions within and outside of marketing, including customer care, product development and corporate strategy. It enables a single view of your target audience and customers, and empowers you to track the channels your customers are using. The CFO doesn’t give an infinite budget.

Customer 143

Customer Customer Acquisition Key Performance Indicator Customer Journey 143

Customers.ai

DECEMBER 20, 2024

Ecommerce Webinar Beyond Abandoned Cart to Abandoned Product View Revenue with Email Deliverability Hacks & AI Tools Watch The Webinar What Is Relationship Marketing? By reminding customers ahead of time, you avoid surprises and add extra value. Example: We noticed youve been checking out [product]. Thanks for your patience!

eCommerce 87

eCommerce Shipping Customer loyalty Marketing 87

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. One area companies often neglect to invest in is customer marketing. Increasing Revenue.

Customer Marketing 144

Customer Marketing Marketing Strategy Customer Customer loyalty 144

Martech

OCTOBER 9, 2024

Dig deeper: How to optimize sales and marketing processes for efficient customer acquisition Shared metrics: A common ground for success To create alignment, focus on shared metrics like pipeline growth and conversion rates. By agreeing on what qualifies a lead, both teams know exactly when it’s time for sales to engage. Processing.

CRM 129

CRM Customer Acquisition Communications Marketing 129

Hootsuite

JULY 15, 2021

This includes direct feedback from customer surveys or polls, and also reports that calculate how long it takes for tickets to be resolved. 14 customer service metrics to track. Here’s a breakdown of the top customer service metrics that matter. Customer satisfaction score (CSAT). How happy are you with [product name]?

Customer 144

Customer Customer Acquisition Promotion Social Media Marketing 144

Lynton Web

NOVEMBER 26, 2024

Your CRM, marketing automation platform, analytics tools, and business intelligence solutions need to work together seamlessly to provide a complete view of performance. Integration between systems is crucial for accurate performance measurement and comprehensive reporting.

Transform 52

Transform Customer Acquisition CRM Marketing 52

Marketing Insider Group

SEPTEMBER 9, 2020

Leads are businesses with an interest in your services or products, which have the potential to be paying clients. Marketers use it in businesses with high-value products or subscription services. Customer Acquisition Cost (CAC). The CAC looks at how much it costs to convert a lead into a customer.

Thought Leadership 128

Thought Leadership Customer Acquisition Key Performance Indicator Price 128

Sprout Social

JULY 7, 2021

Customer data and analytics (think: CRM, Google Analytics). For example, teams can easily integrate online form entries with their CRM, help desk software and project management app in just a couple of clicks. Through integrations and automation, you can streamline the processes of customer acquisition and retention.

CRM 139

CRM Marketing Marketers Customer Acquisition 139

Marketing Insider Group

NOVEMBER 3, 2020

So beyond sending out regular emails and posting content to your social media channels, how else can you use content marketing to engage your customers and build your long-term relationship together? For an example of this strategy in the context of physical products, take a look at outdoor gear retailer REI’s Expert Advice library.

Non-Profit 145

Non-Profit CRM Marketing Marketers 145

Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness. The top goals were to improve lead quality, drive increased sales among identified leads, increase general brand awareness, and acquire new customers. First, it can cost 5x more to acquire new customers versus keeping them.

Digital Marketing 137

Digital Marketing Customer Acquisition Marketing Thought Leadership 137

Martech

FEBRUARY 22, 2022

This includes listening to customer feedback and implementing changes. Some other examples of positive customer experience include: Intuitive website design. Realistic expectations about products or services. Always-available live customer support with a short waiting time. Sales being transparent about pricing.

Customer 143

Customer Customer Journey Customer Acquisition CRM 143

Martech

JANUARY 15, 2024

We spoke with Jay Wilder, VP product marketing at Salesforce Marketing Cloud, about the significance of the new offerings. Customers feel like they’re dealing with different departments rather than having a holistic brand experience.” Global Promotion Management and Referral Marketing.

Retail 121

Retail Shoppers Customer Acquisition eCommerce 121