Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers?

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Hubspot Marketing

NOVEMBER 4, 2024

It can make product recommendations based on shopping history and past purchases, find emerging trends in customer behavior, and even forecast outcomes for marketing campaigns for more informed decision-making. Email Marketing Automation Most email marketing platforms these days use AI to some degree, including HubSpot.

Analytics 126

Analytics Customer Journey CMO Marketers 126

Hubspot Marketing

MAY 13, 2019

Picture this: You’re an email marketer for Run Central, a mid-sized athletic company selling running sneakers, clothes, and gear. You love your company, team, and customers. As an email marketer, you’re responsible for creating the content that goes out to all your customers, prospects, and leads.

CRM 145

CRM Customer Journey Marketers Marketing 145

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. This guide offers you practical tips, the best tools, and effective strategies to enhance your email marketing campaigns. Learn how to get the best ROI from your emails and keep your audience engaged.

Email Marketing 64

Email Marketing Key Performance Indicator User-Generated Marketers 64

Martech

APRIL 3, 2025

I prefer applying this metric to all marketing channels and individual campaigns. This allows for a better understanding of marketing efforts in sales, mainly when using the web framework for your customer journey. Dig deeper: KPIs that connect 5 metrics for marketing, sales and product alignment 4.

User-Generated 105

User-Generated Customer Journey Finance CRM 105

Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management 96

Management Marketers Marketing CRM 96

Hubspot Marketing

OCTOBER 22, 2024

As a result, customer data is siloed and inaccessible to every team. The sales team uses a CRM system, the marketing team relies on multiple analytics tools, and the support team works on a customer success platform. This hinders marketers’ ability to get the whole picture about their performance.

Analytics 121

Analytics Transform CRM Marketers 121

Martech

JULY 11, 2022

If customers aren’t receiving relevant emails or other communications, they’ll simply opt out. Right now, marketing is failing more than it works,” said Matthew Camuso, product marketing manager for CRM software company Pegasystems, at The MarTech Conference. Get the daily newsletter digital marketers rely on.

Customer Journey 117

Customer Journey Customer CRM Management 117

Marketing Insider Group

DECEMBER 7, 2020

Then we have to hire and scale sales and marketing pipeline to acquire new customers. And it culminates in servicing and retaining existing customers to maximize profit. For more nearly 40 years, Customer Relationship Management (CRM) has beeb software-based and data-driven. What is CRM and why is it important?

CRM 139

CRM Content Marketing Non-Profit Marketers 139

Litmus

MAY 16, 2024

Personalization is no longer a buzzword; it’s the cornerstone of modern email marketing strategy. But here’s the kicker: many marketers still struggle to unlock its full potential. Personalized email isn’t just about increasing open rates or boosting sales (though it certainly does that). Let’s dive in!

Customer Journey 95

Customer Journey Customer CRM Email Marketing 95

Customers.ai

NOVEMBER 25, 2024

website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Whether it’s powering your CRM, supercharging your automations, or fueling your A/B tests, visitor tracking tools play a huge role. Customer Journey Mapping Tool Customers.ai Let’s get into it.

eCommerce 88

eCommerce Price Customer Journey CRM 88

Litmus

SEPTEMBER 27, 2022

Personalization at each step of the email customer journey has proven to be an effective way to engage with customers, increase sales, and build brand loyalty. You must take the time to understand your unique audience and the journey you want them to take. . Map the data to your customer journey.

Customer Journey 96

Customer Journey Customer CRM Customer loyalty 96

Litmus

OCTOBER 31, 2024

In this guide, we’ll outline how to finally get and use the customer insights you need to improve your lifecycle marketing strategy. But basic personalization, like sticking a first name in the subject line, isn’t enough to really move the needle on email marketing ROI. Look for patterns. Is there a recurring frustration?

CRM 87

CRM Management Email Marketing Transform 87

Litmus

OCTOBER 16, 2024

Customer retention suffers when brands focus only on the first sale, ignoring differences in customer journeys. Personalized messages keep customers engaged and loyal. It’s the difference between sending generic emails and creating personalized content that boosts your email marketing ROI.

Health 93

Health Customer Journey User-Generated Marketers 93

Martech

APRIL 10, 2025

Flodesk Purpose: Email marketing templates, campaigning and performance insights. I learned about Flodesk from a CRM expert I employed to build systems for my content marketing agency. It’s categorized as an “email marketing tool,” but it’s so much more than that.

Content Marketing 100

Content Marketing User-Generated CRM Social Media Marketing 100

Hubspot Marketing

APRIL 18, 2019

For many growing companies, an email marketing service provider is one of the first tools you need in a marketer's tool belt -- and for good reason. Email marketing is a quick way to engage with your leads and nurture them into loyal customers. Best Email Marketing Services. Constant Contact.

Email Marketing 111

Email Marketing CRM Marketers Marketing 111

Search Engine Land

JULY 25, 2024

Here, you’ll tackle everything, including setting goals, mapping marketing metrics to business outcomes and reviewing all past marketing efforts and our expectations before proceeding to the subsequent phases of the planning process. Or, programmatic display is required to support the customer journey in a hidden way you don’t realize.

Digital Marketing 110

Digital Marketing Marketing Plan Transform Marketers 110

Litmus

JANUARY 19, 2021

As far as marketing channels go, email remains a powerhouse with 4 out of 5 marketers preferring to give up social media than email marketing. Businesses drive more revenue—$36 for every $1 spent—and brand awareness with email than ever before. And only 12% plan to add email staff. Image Source.

Email Marketing 139

Email Marketing Price eCommerce User-Generated 139

Buffer Marketing

JANUARY 7, 2025

The platform analyzes customer behavior to optimize audience segments, determine the best send times, and create personalized customer journeys for each individual customer. Hubspot: Generate and optimize B2B emails Source: Hubspot Looking to improve your B2B email performance? Pricing: Not listed.

Price 118

Price Thought Leadership Transform User-Generated 118

Scoop.it!

JULY 18, 2024

Interests: Targeting customers based on their interests helps you increase engagement. If certain customers have a favorite sports team, a shared hobby, or a preferred aesthetic, you can tailor marketing messages and ads to draw these customers in.

Gen Z 111

Gen Z Millennials Fashion Marketers 111

Content Marketing Institute

NOVEMBER 27, 2018

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. Customer data platform (CDP). Click To Tweet.

Email Marketing 108

Email Marketing Real Estate Shipping B2C 108

Litmus

OCTOBER 11, 2022

Marketers know email marketing personalization is good for business. Personalized emails allow you to engage and connect with customers faster and identify where you can get the most return on investment (ROI) with your messaging. . But the customer journey is not linear. Leveraging data details.

Email Marketing 98

Email Marketing CRM Customer Journey Marketers 98

Marketing Insider Group

JULY 22, 2020

Automating your email marketing allows your brand to give customers the exact experiences they want and reach them at times that will be most influential on their purchase decisions. So how should marketers utilize automation in order to see the greatest benefits? Set Up a Trigger-Based Model.

Email Marketing 110

Email Marketing Customer Journey Whitepaper Marketers 110

Martech

JULY 5, 2022

As email marketers, we know we need to personalize the messages we send to subscribers and customers. I can’t think of a single statistic, case study or survey claiming an email program of one-to-everyone campaigns outperforms personalization. That’s one highly sophisticated approach.

Email Marketing 119

Email Marketing Customer Journey Marketers Marketing 119

Lusha

NOVEMBER 20, 2021

You’re so proud of the end result you might even post a picture to Instagram and tag the company to bring them more customers! In the B2B realm, making this happen means understanding the customer journey and mastering journey mapping. Ignorance might be bliss, but in marketing it’s foolishness.

Customer Journey 78

Customer Journey Customer B2C CRM 78

Litmus

JANUARY 5, 2024

Part of the reason marketers love email is the ROI—organizations get an average of $36 back for every $1 invested in email. But what if your email marketing budget is a bit tight this year? We’ll look at the best free email marketing tools to use so you make a big impact without a big invoice.

Email Marketing 121

Email Marketing Price eCommerce User-Generated 121

Customers.ai

DECEMBER 19, 2024

website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Book a Demo Why Contact Enrichment Is Essential to Your Email Strategy Basic data like a first name and email might have cut it back in the early 2000s, but today? Lets get into it.

CRM 83

CRM Transform Price Outbound Marketing 83

Martech

APRIL 3, 2025

Here are this weeks AI-powered martech releases: Nimble launched an email marketing feature that enables businesses to send unlimited, HTML-powered, trackable emails directly from the Nimble platform. Presidio launched a Sports, Media, and Entertainment practice featuring the Captivate suite of AI-powered metadata solutions.

User-Generated 68

User-Generated Entertainment CRM Retail 68

Hubspot Marketing

OCTOBER 28, 2024

Understand customers better — and faster. If you’ve ever had to sift through hundreds of CRM records to identify common customer behaviors, then you know how much time (and brainpower!) Luckily, anyone working on CRO can now use AI to analyze customer data rapidly and at scale. “The Visualize your customers’ journey.

Customer Acquisition 92

Customer Acquisition Price Customer Journey User-Generated 92

Duct Tape Marketing

AUGUST 6, 2019

The Role of Your Website in Guiding the Customer Journey written by John Jantsch read more at Duct Tape Marketing. Today’s customer journey is more complex than ever. From social media to paid search to offline marketing, there are dozens of ways someone can discover your company. Know and Like.

Customer Journey 78

Customer Journey Customer CRM Branding 78

Martech

MARCH 22, 2022

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Unlike other channels, marketers need to know the mechanics of message delivery, too. Marketing automation.

Email Marketing 117

Email Marketing B2C Law Marketers 117

Litmus

MARCH 29, 2022

This past year has been one of continued change–and email marketing metrics have not been an exception to that rule. When Apple’s Mail Privacy Protection (MPP) came into effect last fall , email marketers in all industries were made to reconsider their entire analytics strategy.

Email Marketing 92

Email Marketing Marketers Marketing B2C 92

Vertical Response

OCTOBER 23, 2023

Are you looking to supercharge your email marketing efforts in 2024? In this article, we will delve into the world of CRM (Customer Relationship Management) solutions and explore the top options available for email marketers like yourself. This is where CRM comes into play. Look no further!

CRM 80

CRM Price Analytics Email Marketing 80

Duct Tape Marketing

DECEMBER 18, 2018

How to Use CRM for Audience Segmentation written by John Jantsch read more at Duct Tape Marketing. All customers today are looking for a highly personalized experience. Stage in Customer Journey: Is this individual a prospect, a repeat customer, or somewhere in between?

CRM 77

CRM Promotion Retail Customer Journey 77

Lynton Web

APRIL 9, 2025

Create a Standardized Lead Definition Framework The foundation of any effective multi-brand lead management system is a shared understanding of what constitutes a lead at each stage of the customer journey. Implement CRM Portal Standardization CRM standardization across brands is essential for consistent lead management.

Management 52

Management Branding Transform CRM 52

Neil Patel

OCTOBER 16, 2020

The top 6 options for marketing automation software. Your marketing channels. Different marketing automation software supports various marketing channels. From SMS and email marketing to social media and push notifications, it’s crucial to choose a software that handles everything you need.

CRM 145

CRM Marketers Marketing Customer Journey 145

Buffer Marketing

OCTOBER 28, 2024

Buzzstream: PR relationship management Source: Buzzstream In the five years I spent managing partnerships at Tortuga , I can't recommend using a CRM for partnerships enough. Email and SMS marketing can help you nurture leads, maintain existing customer relationships, and drive conversions through personalized, direct communication.

Digital Marketing 104

Digital Marketing Price User-Generated Affiliate Marketing 104