CRM Customer Journey Event Marketing 
Hubspot Marketing
JUNE 6, 2023
When customer-facing teams are siloed, it impacts the customer experience — which makes customer retention harder to achieve. What customers experience is a telltale sign of the function or dysfunction that exists internally. She continues, "Find the disconnected points, look at NPS numbers, and talk to customers.
Martech
AUGUST 2, 2022
Once you move beyond foundational platforms (CRM, CDP, Marketing Automation etc.) This helps us see which products are most popular and which products surround key anchor platforms. The stacks range in size from 25 to 250 products, are a mix of B2B and B2B, and are in different stages of documentation.
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Hubspot Marketing
JANUARY 28, 2025
In one campaign, we identified a product with a high LTV and focused our spend on upselling and retargeting existing customers, resulting in a 60% increase in revenue without increasing the overall budget, said Oscar Diaz , co-founder and CTO at Sobefy eCommerce. Make smarter, data-driven decisions and see the impact of your efforts.
Pam Didner
SEPTEMBER 16, 2020
That’s not an easy feat as it requires to focus on the back-end and front-end, automation/workflows of customer journeys, and user-interface and creative design as a whole. In essence, digital marketing is a lot of work, as is demand generation and working with sales. VP of Marketing or CMO. Event Marketing.
Hubspot Marketing
JUNE 6, 2023
When customer-facing teams are siloed, it impacts the customer experience — which makes customer retention harder to achieve. What customers experience is a telltale sign of the function or dysfunction that exists internally. She continues, "Find the disconnected points, look at NPS numbers, and talk to customers.
Customers.ai
NOVEMBER 14, 2023
By combining data from various touchpoints, it enables businesses to track customer journeys effectively, understand preferences, and optimize engagement strategies for improved conversions. By utilizing customers.ai’s website visitor tracking tool, businesses can gain real-time insights into customer interactions.
Marketing Insider Group
JUNE 14, 2020
This involves overlaying inputs from multiple points such as SEO reports, listening scans, CMS & CRM data, conference reports, sales insights, customer insights and research reports, etc. Look for clusters of events around each hot topic to identify content sprints for each topic.
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