Automation, email, CRM among major marketing tools replaced in the past year
Martech
SEPTEMBER 8, 2021
The number three solution replaced was CRM (23%), which was surprising because while B2B businesses especially had good reasons to acquire a CRM in 2020, it’s not as clear why existing CRMs needed replacing. However, Customer Journey Orchestration/Analytics (9%) might have been expected to rank higher.
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