Scoop.it!

JULY 18, 2024

By knowing what your customers want, you can create resonating, need-fulfilling content on your customers’ preferred devices and platforms. This optimizes your content for conversions and generates engagement like click-throughs, comments, likes, and shares. Chances are, your customer segments will have channel preferences.

Gen Z 111

Gen Z Millennials Fashion Marketing 111

Martech

JULY 21, 2022

consumers (51%) say they’d be less loyal to a brand if the digital experience isn’t as enjoyable as in-person, according to PwC’s Customer Loyalty Survey 2022. For Gen Z, that number soared to 69%. The younger your customers are, the more likely they’ll flee, according to the PwC findings. Why we care.

Gen Z 124

Gen Z Millennials Branding Shipping 124

Econsultancy

JANUARY 24, 2022

While these digital tools can help to naturally foster customer loyalty, luxury retailer Farfetch uses the opposite tactic, by only offering its clienteling and personal styling service, via its partner Wishi, to Platinum and Gold members of its Access loyalty program (as well as its Private Client tier).

Customer loyalty 62

Customer loyalty Customer Branding Gen Z 62

Marketing Insider Group

MARCH 8, 2021

Converting into customers. Keep track of other growth metrics as well when you can attribute them to content: cost/lead, value of each sale, customer loyalty and churn rates, etc. Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform.

Gen Z 145

Gen Z Thought Leadership Key Performance Indicator Transform 145

Marketing Insider Group

SEPTEMBER 14, 2023

Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform. Your growth strategy really encompasses your entire business: brand awareness, reputation, reach, sales, loyalty, engagement, etc. It’s easier to optimize when you know what you’re looking for.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketing 134

Duct Tape Marketing

OCTOBER 12, 2022

11:14): HubSpot is an all in one CRM platform that is impossible to outgrow and ridiculously easy to use, meaning you never have to worry about it slowing you down. That's because HubSpot is purpose built for real businesses. There are things that you're doing today and your small business that take up your time.

Customer 97

Customer Non-Profit Price Customer Journey 97

Hootsuite

AUGUST 14, 2023

Generate suggestions for five influencer campaigns that will help a sustainable clothing company reach their target market of Gen Z and millennial customers. Generate five ideas for cost-effective print marketing strategies that will help promote a local landscaping business.

Product 98

Product Real Estate User-Generated Fashion 98