Remove CRM Remove Customer loyalty Remove Shoppers
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From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

“50 shoppers are checking this out!”). Some Litmus customers have seen a 116% increase in click-through rates (CTR) using this approach. Your new customers have entered your world, and it’s your job to be a gracious host. “Retention is certainly part of creating better customers.

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Litmus in TechCrunch: Personalizing Emails with Shopper Generated Content

Litmus

That CRM data — and email — will play even larger roles in the buyer journey. Brands understand the importance of building relationships with their customers. Creating and expanding those connections, however, relies on gathering actionable data to develop personalized email strategies that engage customers. .

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Creating a Personalized Experience Using CRM Data

Litmus

Read on to discover several ways in which you can create personalized experiences using CRM data. By feeding through the CRM data you can add any information you would like to an image—simply! For example, you can segment your CRM data by age and send an email showing products which are popular for others of a similar age.

CRM 85
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Trigger-Based Email Marketing: A Step-by-Step Playbook to Accelerating ROI

Customers.ai

Some of the most effective email marketing triggers include: Abandoned Cart Emails : Bring back customers who almost made a purchase but left something in their cart. Browse Abandonment Emails : Re-engage window shoppers who clicked around but didnt take the plunge. How do post-purchase emails improve customer retention?

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Litmus in Customer Think: Why Email Content Automation is Good for Business

Litmus

It’s clear personalization is incredibly effective for increasing customer loyalty and driving repeat engagement over time. Loyalty program status. Preference center or CRM data. These emails include customized greetings, addressing recipients by their names and perhaps including a company name. Challenges.

Customer 105
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Retailers — Use My Data to Make Me a Better Gift-Giver

Sales Force: CMO

Are you using your retail data from holiday shoppers effectively? The data you collect around special occasions and celebrations provides a wealth of information that, if used right, can make shopping easier for your loyal customers and gain you lots of new ones. Before buying that bracelet, I was not a Gucci shopper.

Retail 98
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Martech failure? 50% say loyalty programs don’t offer much value

Martech

So why is there such a huge gap between customers’ expectations for those programs and what they get? Half of all US customers say loyalty programs don’t offer much value, according to a report from digital insights firm Incisiv and Punchh, a customer loyalty services provider. Make members feel special.

Shoppers 110