Remove CRM Remove Customer loyalty Remove Shoppers
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Litmus in TechCrunch: Personalizing Emails with Shopper Generated Content

Litmus

That CRM data — and email — will play even larger roles in the buyer journey. Brands understand the importance of building relationships with their customers. Creating and expanding those connections, however, relies on gathering actionable data to develop personalized email strategies that engage customers. .

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Creating a Personalized Experience Using CRM Data

Litmus

Read on to discover several ways in which you can create personalized experiences using CRM data. By feeding through the CRM data you can add any information you would like to an image—simply! For example, you can segment your CRM data by age and send an email showing products which are popular for others of a similar age.

CRM 84
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Litmus in Customer Think: Why Email Content Automation is Good for Business

Litmus

It’s clear personalization is incredibly effective for increasing customer loyalty and driving repeat engagement over time. Loyalty program status. Preference center or CRM data. These emails include customized greetings, addressing recipients by their names and perhaps including a company name. Challenges.

Customer 103
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Fashion Forward: Recession-proof CX to drive customer loyalty

Use Insider

Let’s walk through the key strategies and takeaways from the webinar to help you improve your customer loyalty and build a compelling customer journey that keeps them returning to your brand. Pre-size selection (using data from previous actions on the site to autofill a customer’s clothing sizes). Simple: Just ask.

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Martech failure? 50% say loyalty programs don’t offer much value

Martech

So why is there such a huge gap between customers’ expectations for those programs and what they get? Half of all US customers say loyalty programs don’t offer much value, according to a report from digital insights firm Incisiv and Punchh, a customer loyalty services provider. Make members feel special.

Shoppers 107
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Email Content Automation: What It Means and Why It’s Effective

Litmus

Dynamic content automated emails pull the latest data from a company’s CRM, product feeds, customer demographics and more to automatically generate email message variations from a single HTML tag, transforming how marketers create 1-to-1, individualized subscriber experiences. Products viewed by similar shoppers. Popular items.

CRM 110
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Retailers — Use My Data to Make Me a Better Gift-Giver

Sales Force: CMO

Are you using your retail data from holiday shoppers effectively? The data you collect around special occasions and celebrations provides a wealth of information that, if used right, can make shopping easier for your loyal customers and gain you lots of new ones. Before buying that bracelet, I was not a Gucci shopper.

Retail 77