Remove CRM Remove Customer loyalty Remove User-Generated
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Top CRM Strategies to Improve Customer Retention in 2025

Marketing Insider Group

According to SimplicityDX, the average business spends $29 acquiring a new customer while a repeat customer generates $39, so customer loyalty is a massive moneymaker. With rising customer expectations and increased competition, retaining loyal customers matters.

CRM 95
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Unlock the real value of genAI in martech

Martech

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. Similarly, Jasper automates content generation, allowing marketing teams to focus on creative ideation rather than routine copywriting tasks. AI copy generation/writing.

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Key marketing lessons from startup to scale-up

Martech

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms.

CRM 111
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The small B2B marketing team’s guide to ABM

Martech

Develop your ICP by combining insights from your sales team with data about your current customers from your CRM. Dig deeper: How to find your next, best customers with ABM Collaborate with sales teams Work closely with your sales team to identify segments or specific accounts showing interest in your products or services.

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How to Use Content Segmentation to Tailor Marketing Campaigns

Scoop.it!

By knowing what your customers want, you can create resonating, need-fulfilling content on your customers’ preferred devices and platforms. This optimizes your content for conversions and generates engagement like click-throughs, comments, likes, and shares. Consider what type of content each segment enjoys.

Gen Z 111
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From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

Your new customers have entered your world, and it’s your job to be a gracious host. To keep them engaged and foster customer loyalty, they need to see immediate value in what you offer. Effective retention strategies not only encourage repeat business but also foster long-term customer loyalty.

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Online Review Management: A Definitive Guide

SocialPilot

This means that active online review management can help you build trust with potential customers, improve your search engine rankings, identify areas for improvement, and increase customer loyalty. Impact on SEO Customer reviews are not just feedback, they are also a powerful SEO tool.