Martech

JANUARY 3, 2022

The model was further expanded to acknowledge the role of managers who oversee the breadth of marketing and marketing operations. What does marketing operations do? Just as there is no one definition of marketing operations, there are variations in what tasks marketing operations conducts.

Transform 124

Transform Marketing Automation Platform CMO Marketing 124

Adobe Experience Cloud Blog

AUGUST 24, 2016

To thrive and succeed in today’s competitive environment, you need to incorporate cross-sell and upsell into your marketing strategy to reap the full benefits of your hard-won customers. In fact, data from Forbes reveals 90% of the customer value for B2B businesses is actually obtained after the initial sale.

Thought Leadership 91

Thought Leadership Marketing Automation Platform CRM eBook 91

Use Insider

APRIL 17, 2023

Improved customer lifetime value (CLTV) Personalization helps to increase customer lifetime value by creating personalized and relevant experiences that build loyalty and trust with customers. “10X ROI achieved with Insider’s Customer Data Experience Platform.

Customer loyalty 52

Customer loyalty Customer Acquisition Customer Journey Manufacturing 52