CRM Customer Marketing Thought Leadership 
Adobe Experience Cloud Blog
FEBRUARY 28, 2017
Start by understanding the current state of adoption for each solution/product/capability that a customer has purchased. You can usually get to this understanding through technology—for example, you could use the insights from customer success software, your CRM, and your marketing platform.
Adobe Experience Cloud Blog
OCTOBER 25, 2018
With rapidly evolving technology, marketers absolutely have the means to nurture relationships with prospects. With chatbots, automated (but customized) email drips, and robust CRM tools that house conversations and files, the potential is unlimited. Even telemarketers practice a basic form of personalized marketing.
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Adobe Experience Cloud Blog
JUNE 11, 2014
There is so much data available to marketers today. Build Deep, Enduring Relationships with Customers Over Time. Let’s face it, it is frequently more cost effective and easier to keep and grow an existing customer than it is to constantly acquire new customers. Why not give your VIP customers an enhanced experience?
Adobe Experience Cloud Blog
NOVEMBER 14, 2018
If you’re spending a disproportionate amount of time entering, organizing, and finding data, you probably have enough of it to look into a proper CRM tool. The post Why Both Data & Relationships are Essential to Personalized Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Adobe Experience Cloud Blog
OCTOBER 23, 2019
The ultimate goal of the Fearless 50 is to sharpen members’ leadership skills and provide them with all the necessary tools for world-class digital transformation. Grace Brebner , Product Manager, Marketing Automation & CRM, Tourism Holdings LTD. James Chung , Senior Manager, Marketing Operations and Email Marketing, Uber.
Adobe Experience Cloud Blog
OCTOBER 1, 2013
It’s easy to lose sight of mobile’s larger strategic role in our engagement with prospects and customers. Marketers should stop struggling to catch up with the mobile stampede, and learn to lead the pack. Mobile Marketing' We should be leading mobile users to their goals, engaging and converting them along the way.
Adobe Experience Cloud Blog
AUGUST 24, 2016
In fact, data from Forbes reveals 90% of the customer value for B2B businesses is actually obtained after the initial sale. Don’t leave this on the table for others to grab—start implementing customer marketing today. Check out our ebook, Customer Base Marketing: How To Keep Your Customers Coming Back For More.
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