Litmus

MAY 16, 2024

Ahead, we’ll look at how to get started with personalized email programs and some of the best ways to implement them throughout the customer journey, from that awareness stage all the way to engaged subscriber or repeat customer. Let’s dive in! Finding and analyzing subscriber data Personalization requires data.

Customer Journey 94

Customer Journey Customer CRM Email Marketing 94

Martech

JULY 17, 2023

In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. AI has great potential to assist brands in providing the personalized customer experiences consumers increasingly expect.

Customer Journey 98

Customer Journey Customer Marketing Marketers 98

Martech

AUGUST 12, 2024

Even the best CRM is nearly useless without clean data. Worse still, bad data creates huge costs for companies, like wasted labor, lost revenue, and higher customer churn. Dig deeper: 3 traits of an effective marketing CRM product owner Optimizing marketing performance Where are your contacts coming from? Processing.

Health 118

Health CRM Communications User-Generated 118

Marketing Insider Group

DECEMBER 17, 2024

Customer relationship management (CRM) strategies and systems are excellent tools for modern businesses. They streamline operations, improve customer experiences, and set the stage for sustainable growth. This guide outlines how CRM systems empower businesses to manage data effectively while driving business growth.

CRM 98

CRM Management Customer Analytics 98

Martech

FEBRUARY 19, 2024

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. Marketing automation platforms help operationalize data on prospects and customers. They also automate workflows, using data and engagements as triggers to send relevant messages.

CRM 118

CRM Customer Journey Key Performance Indicator Marketing Automation Platform 118

Martech

SEPTEMBER 8, 2021

The number three solution replaced was CRM (23%), which was surprising because while B2B businesses especially had good reasons to acquire a CRM in 2020, it’s not as clear why existing CRMs needed replacing. However, Customer Journey Orchestration/Analytics (9%) might have been expected to rank higher.

CRM 141

CRM Retail Finance Marketing 141

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? Centralized customer data management Unified customer profiles: A CDP aggregates data from various sources (e.g.,

Customer 112

Customer B2C CMO Customer Journey 112

Martech

AUGUST 1, 2024

Customers kinda lie They don’t mean to, but it happens. When you use customer research to understand the buyer’s journey, know that what buyers say and what they actually do might often be different. This is an important distinction and, as described earlier, a reason why customer research is not very accurate.

Customer 116

Customer Customer Journey CRM Marketing 116

Hootsuite

NOVEMBER 28, 2022

If the customer care team goes above and beyond to resolve the issue, your frustrating experience can be morphed into a positive one. That’s why customer experience management is a quick way to win people’s hearts. What is customer experience management? Why is customer experience management important?

Management 137

Management Customer CRM Customer Journey 137

Hubspot Marketing

JUNE 6, 2023

Building and optimizing your tech stack with the best B2B marketing integrations improves the customer experience and streamlines operations. How Marketing Leaders are Shifting to Meet Customer Expectations Growing economic challenges have led marketing teams to refocus their plans. And consumer expectations are higher than ever.

Customer 139

Customer CRM Direct Mail User-Generated 139

Martech

FEBRUARY 22, 2022

One of the best ways to do so is by prioritizing customer experience (CX). Customer experience focuses on the relationship between a business and its customers. It includes every form of interaction or communication with the customer, whether direct or indirect, even if it doesn’t result in a purchase.

Customer 143

Customer Customer Journey Customer Acquisition CRM 143

Marketing Insider Group

FEBRUARY 5, 2025

Fortunately, CRM workflow automation can save you an incredible amount of time and money. Automating repetitive tasks within Customer Relationship Management (CRM) systems streamlines processes, reduces errors, and frees up valuable time for more strategic activities. What is CRM Workflow Automation?

CRM 68

CRM Transform Customer Journey Communications 68

Adobe Experience Cloud Blog

FEBRUARY 18, 2020

Business is getting emotional when it comes to customer experience strategies. Rather than viewing customers as essentially rational in their decision making, the role of emotion in our decision making has received an increasing amount of attention and consideration. It is also a key component of building customer trust.

Customer 171

Customer Non-Profit Thought Leadership Millennials 171

Martech

AUGUST 13, 2024

Misnomer or not, the term has stuck, and in essence means the possibility of CDPs activating data within a customer’s data warehouse (or “lakehouse”). “Be absolutely engaging,” is the motto of customer engagement platform Braze. Does that mean the data is being copied into Braze?

Customer 115

Customer Customer Journey eCommerce CRM 115

Hootsuite

JULY 27, 2022

The rise of social media and chat apps as sales and customer care channels is changing the way people buy from and interact with brands—and transforming the retail sector as we know it. Learn how to sell more products on social media and delight your customers without relying on cookies. That’s a lot of engaged potential customers.

Customer 140

Customer Gen Z Transform Retail 140

Sprout Social

JUNE 8, 2023

We all dread dealing with customer service. Traditionally, customers call a toll-free support number or send an email to the help desk. More customers are turning to social media for their customer service, which creates a goldmine of valuable insights into their activities. Enter: customer service social media tools.

Customer 142

Customer Branding CRM Management 142

Sprout Social

OCTOBER 30, 2023

If you treated your friends the way your brand treats your customers on social media, what kind of relationships would you have? Yet, only 8% of social marketers believe themselves to be leaders in customer care on social. What is customer relationship marketing?

Customer 142

Customer Customer Journey Food Marketing 142

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. One area companies often neglect to invest in is customer marketing. But if you’re just learning about customer marketing, we’re here to help you understand the far-reaching benefits it can provide. What is Customer Marketing?

Customer Marketing 144

Customer Marketing Marketing Strategy Customer Customer loyalty 144

Martech

DECEMBER 16, 2024

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. But what if we let our customers guide us instead of the other way around?

Marketing Strategy 104

Marketing Strategy Customer Transform Marketing Mix 104

Martech

JANUARY 11, 2024

Microsoft today unveiled new AI-powered features for its Dynamics 365 Customer Insights platform designed to aid marketers in managing and maintaining projects and campaigns. The company looks to be building a platform to compete directly with other CRM giants like Salesforce and HubSpot. Get MarTech! In your inbox.

Customer 107

Customer CRM Customer Journey Management 107

Martech

JUNE 8, 2023

Generative AI and large language models are making customer experience platforms more accessible and humanized. These advances in recent months build on years of AI development that customer service and experience company NICE has put into their experience software. Why we care. Enlighten Actions and Copilot features.

Customer 111

Customer Customer Journey CRM Communications 111

Hubspot Marketing

SEPTEMBER 7, 2022

Over the past year, the strategies that businesses rely on to attract, engage, and delight customers have started to break. It’s harder to generate demand, drive leads, reach prospects, and meet customers’ high expectations. Across hundreds of conversations with customers, there was one word that kept coming up: disconnected.

Customer 141

Customer CRM Customer Journey Education 141

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

There are no two ways about it: your customers want personalized content from all your channels, including web and email. Providing personalized content can create a better customer experience, and it also builds trust. Our final word: adopt predictive modeling to personalize customer interactions with all your channels. .

Transform 174

Transform CRM B2C CMO 174

Marketing Insider Group

JANUARY 29, 2025

CRM and marketing automation integration is a well-defined process that combines and improves the alignment between marketing and sales activities. It lets businesses automate prospecting, data entry, customer management, and other time-consuming business operations. What is Customer Relationship Management (CRM)?

CRM 71

CRM Transform Marketing Automation Platform Marketing 71

Sprout Social

JANUARY 30, 2023

Secretly, every customer wants their experience with a brand to be like the set of Cheers—where everybody knows your name. When your business goes online, you’re dealing with thousands of potential customers at any given moment. When your business goes online, you’re dealing with thousands of potential customers at any given moment.

Customer 141

Customer Branding Shoppers Customer loyalty 141

Martech

NOVEMBER 11, 2024

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists.

CRM 111

CRM Customer Journey Customer loyalty Management 111

Martech

JULY 26, 2024

An optimized website is key for customer engagement and retention, impacting every phase of the customer journey. Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Transform 126

Transform Whitepaper Thought Leadership Customer Journey 126

Martech

SEPTEMBER 11, 2024

Organizations often claim to be customer-centric. Many companies operate with rigid boundaries between the marketing, sales and customer success departments. This creates artificial barriers that negatively impact customer satisfaction and the company’s bottom line. UX/UI is in charge of making life easier for customers.

Customer 108

Customer Customer Journey B2C Management 108

Marketing Insider Group

DECEMBER 5, 2024

Combining CRM tools with SEO tactics greatly improves marketing efforts by interlinking customer data and digital optimization. CRM SEO integration strengthens both customer relationships and search engine strategies, so it’s the perfect time to learn how to use it. What is CRM SEO Integration?

CRM 58

CRM Management SEO Transform 58

Hubspot Marketing

MAY 18, 2023

Customer Data Platforms (CDPs) serve the same purpose — they gather customer data from different sources and store that data in a central place. Because this data helps businesses better understand their customers and how they behave, CDPs play an important role in helping you make informed product and marketing decisions.

Customer 118

Customer Price Health CRM 118

Sprout Social

AUGUST 30, 2024

Strong digital customer service is an expectation, not an exception to the rule. Because the days of customers sitting on hold or reps saying “I don’t know” are long gone. Modern buyers expect customer care that’s swift, comprehensive and seamless. What is digital customer service? Translation?

Customer 128

Customer Food CRM Customer Journey 128

Hubspot Marketing

NOVEMBER 28, 2022

Wouldn’t it be nice if customer data management were easy? Managing customer data can get messy, especially if your business uses multiple apps. However, putting your customer data in order is easier than you think, even if it is in a state of chaos. In this post, we'll cover: What is Customer Data Management?

Management 111

Management Customer CRM Law 111

Martech

APRIL 22, 2024

Today’s B2B buyers expect a personalized experience tailored to their specific needs, industry pain points and stage in the customer journey. You can then craft customized messaging, content and channel strategies that speak directly to what each audience cares about most. Generic campaigns won’t cut it anymore.

Marketing Plan 130

Marketing Plan Customer Journey CRM Marketing 130

Hubspot Marketing

JUNE 6, 2023

Building and optimizing your tech stack with the best B2B marketing integrations improves the customer experience and streamlines operations. How Marketing Leaders are Shifting to Meet Customer Expectations Growing economic challenges have led marketing teams to refocus their plans. And consumer expectations are higher than ever.

Customer 98

Customer CRM Direct Mail User-Generated 98

Sprout Social

FEBRUARY 13, 2023

Collecting and managing customer data is ubiquitous in our digital-forward world. Customer data enables personalized social feeds and customer-centric marketing by making it easy to find your most engaged audience members. Yet, data breaches and opaque collection practices have also turned customer data into a minefield.

Management 120

Management Customer Transform CRM 120

Martech

JANUARY 30, 2023

Today’s customers have two, sometimes opposing needs. Enhancing the customer experience and acting as good stewards of customers’ private information is a win-win for brands. My latest book , “House of the Customer,” outlines four North Star goals that every brand should strive for, no matter how aspirational they may seem.

Customer 109

Customer CRM Advertising Advertisers 109

Martech

DECEMBER 13, 2022

1: Start with the customer journey. Start with who matters most — the customer. Begin to think about all the important actions that the customer takes when interacting with your company. Start with the customer journey,” Alfonso said. This goes back to customer experience. Get MarTech!

Transform 114

Transform Customer Journey CRM Fashion 114