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The future of outbound marketing in an omnichannel stack

Martech

Outbound marketing has probably evolved the least in these respects. Understood today as campaign and messaging management tech, outbound marketing represents a holdout against the broader evolutionary trend. The old means of direct mail and telemarketing gave way in the digital era to email marketing.

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Pega unveils latest Infinity platform

Martech

Enterprise AI decisioning platform and CRM Pega released a new version of its Infinity platform, Pega Infinity 24.2. First it used AI to recommend next-best-actions in a business process management context, then it brought those capabilities to customer experience. The enhancements are available immediately for Pega Cloud clients.

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How Verizon puts its business customers at the center

Martech

Pega solutions like Customer Decision Hub, Knowledge Buddy and Blueprint are aimed primarily at large enterprise clients. It takes some digging to understand the architecture of these solutions so it helps to hear from Pega customers about use cases. It had already been implemented by Verizon’s consumer division.

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How to Turn Anonymous Visitors into Loyal Customers with Website Visitor Identification

Customers.ai

Check out this chart from Yotpo based on their study “ The State of Customer Loyalty & Retention 2023 ”: It seems the real question here is, what wouldn’t brand-loyal customers do?!? It takes time, resources, a commitment to understanding your customers, and data. Data being the key. Let’s dig in.

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The Ultimate CAPI Playbook: Unlocking Higher ROAS and Lower CPAs with Super CAPI

Customers.ai

It’s why we rolled out Super CAPI and why our customers are seeing better Meta Ads performance than their competitors. In fact, one of our customers sent 250,000 events in their first month! Important Next Steps See what targeted outbound marketing is all about. Of course it is! What does this mean for performance?

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Customer Journey & Segmentation are Key to Enhancing Engagement

Customers.ai

Though it’d be nice if they arrived immediately at the product they were interested in and bought it right away, most customers go on a long journey before ultimately forking over their cash. Understanding each customer’s journey, then, is absolutely key to building a better, more efficient marketing and sales process.

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The 7 Best Ways To Utilize Outbound Marketing

Duct Tape Marketing

The 7 Best Ways To Utilize Outbound Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Jon Rognerud. - Enjoy! Another good tool to use is Streak’s CRM. 1: Blog Outreach.