Marketing Insider Group

FEBRUARY 18, 2025

This is where a strong CRM (Customer Relationship Management) system can bring structure and simplicity to multi-platform marketing. CRMs simplify campaign tracking, unify data across platforms, and help teams focus on what works. Automation within a CRM reduces manual work, saving time and minimizing errors.

CRM 66

CRM Management Analytics Communications 66

Sprout Social

AUGUST 30, 2024

Strong digital customer service is an expectation, not an exception to the rule. Because the days of customers sitting on hold or reps saying “I don’t know” are long gone. Modern buyers expect customer care that’s swift, comprehensive and seamless. What is digital customer service? Translation?

Customer 126

Customer Food CRM Customer Journey 126

Hubspot Marketing

JULY 12, 2024

Khoros Khoros is customer engagement software that allows you to build, host, and manage an online community. That doesn’t mean you’re stuck using a boring template, though, as the drag-and-drop builder allows you to build a slick site without a dev– and a developer portal that allows you to build a custom app on top.

Management 103

Management CRM Price Analytics 103

Martech

JANUARY 27, 2025

At the heart of this frustration is a structural problem rooted in CRM systems. I personally think Salesforce, the most widely used CRM in B2B, is to blame for this disconnect. Seriously, why even bother using this in the first place? Once a Lead becomes a Contact, thats it its a one-way trip. Processing. See terms.

CRM 110

CRM Communications Marketing Marketers 110

The Marketing Operations Leader

JANUARY 2, 2025

Tangible Steps: Enroll in Online Courses: Platforms like Coursera, LinkedIn Learning, HubSpot Academy, marketingops.com, and Maven offer free and paid courses on marketing automation, CRM tools, campaign management, and project management. Cross-Functional Collaboration: Work closely with content, sales, and customer success teams.

Non-Profit 130

Non-Profit CRM Thought Leadership Marketing 130

Martech

SEPTEMBER 12, 2024

This is how SFDC became much more than a CRM , with marketing automation tools and — something that is particularly relevant to the discussion around data — a customer data platform ( CDP ). Integrating more features naturally drives customers to the platform and the core CRM product. Will other CRMs be on the podium?

Marketing Automation Platform 105

Marketing Automation Platform CRM User-Generated Price 105

Martech

OCTOBER 22, 2024

The new offering is available immediately but only to customers in the United States. The following capabilities are now available: Not only fast launch of online storefronts, but storefronts with built-in CRM. Management of products, orders, customers, pricing and promotions in one place. Why we care.

eCommerce 112

eCommerce Transform CRM Price 112

Martech

NOVEMBER 8, 2024

Your CRM likely holds more valuable insights than you realize. It can help address three key challenges: Data tied to your business: If properly recorded, your CRM tracks all interactions with your business — whether won, lost or disqualified — making it easy to identify trends and patterns. Clear goals and objectives.

Gen Z 120

Gen Z CRM Millennials B2C 120

Search Engine Land

AUGUST 14, 2024

Qualifying leads for ad platforms using CRM data. CRM or other database Everything you do in lead gen revolves around generating inbound queries. You need a place for those leads to go, a process and people to follow up with them and a way to determine which ones are most valuable to your business. Detailed interest targeting.

Advertising 116

Advertising Advertisers Branding CRM 116

Martech

MARCH 20, 2025

HubSpot’s February 2025 updates focus on smarter automation, deeper insights and improved customization. From AI-powered workflow enhancements to more flexible forecasting tools, these updates will give you greater efficiency, better data visibility and more control over your CRM.

CRM 90

CRM User-Generated Management Communications 90

SocialPilot

JANUARY 6, 2025

According to Forbes, about 90% of customers read online reviews before visiting a business. Glowing reviews from satisfied customers can boost your business credibility, attract new customers, and increase your chances of showing up in local rankings. They can tell you how a customer really feels about your product or service.

CRM 110

CRM Management User-Generated Price 110

Martech

JANUARY 8, 2025

Whether thats adding complexity to a simple process or frustrating customers with needless back and forth, friction is bad news for deal velocity. The fix Automate lead assignment in your CRM (think HubSpot, Salesforce or whatever youre using). Pro tip : Use customer feedback to regularly update your content.

CRM 118

CRM Customer Acquisition Analytics Communications 118

Martech

SEPTEMBER 6, 2024

HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers in a more personalized wa, and make better decisions backed by solid data. With the new Social Inbox, you can streamline all your social interactions in one place, eliminating the need to switch between platforms.

CRM 109

CRM User-Generated Analytics Management 109

Hubspot Marketing

NOVEMBER 19, 2024

But items like surveys, competitive analyses, and customer interviews will provide the data you need to make the best decisions. Consider integrating a new CRM across an enterprise. You’ll also see researchers place greater weight on responses based on a respondent’s influence over a final decision.

Market Research 121

Market Research B2C Marketing Marketers 121

Hubspot Marketing

NOVEMBER 4, 2024

AI tools can illuminate the dark funnel , where your potential customers might be researching via social media, Reddit, or other typically untraceable places. A 2024 study of European consumers showed an overwhelming willingness to engage with AI chatbots for customer service. Examples: SentiSum , Qualtrics 2.

Analytics 129

Analytics Customer Journey CMO Marketing 129

Hubspot Marketing

SEPTEMBER 6, 2024

Customize and Personalize In my opinion, customization and personalization are the way to go if you want to make a sale or keep a customer. As technology advances and AI becomes more commonplace, your customers expect a better, more personalized experience. In fact, 73% of customers already expect it.

eCommerce 100

eCommerce Price Transform CRM 100

Hubspot Marketing

OCTOBER 22, 2024

It’s much harder to directly attribute specific top-level metrics (like clicks, impressions, and likes) to meaningful business outcomes (like customer acquisition, retention, etc.). As a result, customer data is siloed and inaccessible to every team. As a result, customer data is siloed and inaccessible to every team.

Analytics 122

Analytics Transform CRM Marketing 122

Martech

JULY 12, 2024

Salesforce’s Summer 2024 releases will help teams work smarter, with new product innovations built on data, AI, CRM and trust. Even if you were simply trying to create a demo, you had to buy a custom domain. Now, you can activate the storefront to see what it looks like before setting up the custom domain.

CRM 102

CRM Analytics Place Product 102

Martech

SEPTEMBER 18, 2024

Attention spans are shrinking and customers now have instant access to information. Success in micro-moments requires anticipating customer needs, providing relevant content and delivering seamless experiences at the right time. Missing them means missing potential customers and revenue. Encourage positive customer reviews.

Customer 63

Customer Key Performance Indicator CRM Management 63

Martech

JULY 31, 2024

Gmail’s new spam guidelines are putting email and CRM marketers in a bit of a pickle. This creates a nice, positive cycle: the larger your list of engaged users gets, the more often you can send them messages — and the more latitude you have to drive new customer acquisition. Setting up automations based on types of engagement (e.g.,

Customer Acquisition 116

Customer Acquisition CRM Email Marketing Place 116

Hootsuite

OCTOBER 7, 2024

The best comprehensive social media analytics tools allow you to compile data from multiple platforms and create custom reports so you never find yourself in a position like this: My manager wants me to create incredibly granular analytics of all our social media pages. Pick an industry that best describes your business.

Analytics 113

Analytics PR Price CRM 113

illumin

AUGUST 15, 2024

One way to do this is to leverage your customer relationship management (CRM) list to create a lookalike audience. This lets advertisers reach the right audience, in the right place, without wasting time and effort on irrelevant locations. Reduce the time needed to build customer audiences and transform your campaign.

Advertising 105

Advertising Advertisers Transform CRM 105

Martech

SEPTEMBER 19, 2024

The AI understood and fixed the math problem, though I’m unsure exactly why it made the mistake in the first place. What’s exciting here isn’t just the calculators — it’s the potential for mass customization, personalization and integration across other tools. Oh, silly LLM. We’re just scratching the surface of what’s possible.

User-Generated 130

User-Generated CRM Marketing Strategy Advertising 130

Marketing Insider Group

SEPTEMBER 17, 2024

In 2014, Marketing Insider Group released an ebook looking at the future of the customer experience. It featured a series of interviews we conducted with customer experience experts, outlining how customer needs would change in the coming years and providing strategies businesses could use to meet those demands.

Customer 78

Customer Transform Entertainment Real Estate 78

The Marketing Operations Leader

JANUARY 27, 2025

Tech stack integration for seamless operations : Explore advancements in tech stack integration and data management for optimal CRM and ESP functionality. You don’t need a new job to listen to customer feedback, interview stakeholders, understand pain points and help solve problems. Share early results and refine long-term plans.

CRM 130

CRM Email Marketing Traditional Marketing Management 130

Sprout Social

JUNE 26, 2023

Enhanced customer satisfaction, high customer engagement, and increased revenue are good reasons to develop an omnichannel customer experience. It takes a strategic approach, continuous optimization, a customer-centric mindset and a well-planned omnichannel strategy to make it all possible.

Customer Journey 145

Customer Journey Customer Transform Retail 145

Martech

FEBRUARY 13, 2025

From upgrading ticketing systems and marketing automation, to improving your ability to analyze campaign impact and comply with data privacy regulations, these updates will give you better team productivity, data accuracy, and customer insights. Let’s take a look at the biggest HubSpot updates for January 2025.

CRM 90

CRM Health Transform Management 90

Litmus

OCTOBER 31, 2024

You want to personalize your emails more and try the latest trends, but something stands in your way: customer data management. For many marketers, coming up with creative email ideas is much more fun (and less confusing) than cleaning up data, tracking new metrics, and finding customer insights. But it’s absolutely essential.”

CRM 85

CRM Management Email Marketing Transform 85

Hubspot Marketing

JUNE 6, 2023

Building and optimizing your tech stack with the best B2B marketing integrations improves the customer experience and streamlines operations. How Marketing Leaders are Shifting to Meet Customer Expectations Growing economic challenges have led marketing teams to refocus their plans. And consumer expectations are higher than ever.

Customer 141

Customer CRM Direct Mail User-Generated 141

Martech

JANUARY 8, 2025

It’s also important to note differences between data sources, like GA figures excluding returns while backend CRM data includes them. It also supports the creation of custom report dimensions, such as tactic, audience and channel groupings. stitching together Meta spends with Adobe conversions).

Analytics 106

Analytics eCommerce CRM Retail 106

Hubspot Marketing

NOVEMBER 14, 2024

The results BTL generates focus more heavily on responses and conversions instead of demand gen’s longer-term customer acquisition and nurture goals. While brand building is important, startups need customers — now. Customize and personalize messaging. With all these pieces in place, you can start running your campaign.

Direct Mail 126

Direct Mail Marketing Marketers Email Marketing 126

Sprout Social

SEPTEMBER 26, 2024

Do you want to improve customer service by responding to questions, concerns or complaints faster? Step 3: Use Case Management to resolve customer issues faster Use Message Actions to categorize messages and track what’s complete and what requires further action. It also has customized alerts to help users respond to mentions quickly.

Analytics 100

Analytics Social Media Marketing Marketing Marketers 100

Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In

Management 94

Management Marketing Marketers CRM 94

Hootsuite

NOVEMBER 28, 2022

If the customer care team goes above and beyond to resolve the issue, your frustrating experience can be morphed into a positive one. That’s why customer experience management is a quick way to win people’s hearts. What is customer experience management? Why is customer experience management important?

Management 140

Management Customer CRM Customer Journey 140

Customers.ai

DECEMBER 4, 2024

Leverage Your Website as a Growth Machine Your website isn’t just a place for visitors to browse—it’s your email list’s secret weapon. Email List Growth Hack 12: Connect CRM Data Supercharge your email marketing by integrating visitor ID tools with your CRM and email platform (Customers.ai The result?

CRM 85

CRM Real Estate Non-Profit eCommerce 85

Sprout Social

JUNE 8, 2023

We all dread dealing with customer service. Traditionally, customers call a toll-free support number or send an email to the help desk. More customers are turning to social media for their customer service, which creates a goldmine of valuable insights into their activities. Enter: customer service social media tools.

Customer 142

Customer Branding CRM Management 142

Hubspot Marketing

AUGUST 20, 2024

Manage and analyze your marketing/customer data. But you can capture the same idea with a custom quiz or self-selection tool for your website built with TypeForm or Wyng. that customizes the user's experience on a website. This article on the 23 best marketing automation tools is a great place to start. Improve your SEO.

User-Generated 130

User-Generated Food Transform Marketing 130