Hootsuite

NOVEMBER 28, 2022

If the customer care team goes above and beyond to resolve the issue, your frustrating experience can be morphed into a positive one. That’s why customer experience management is a quick way to win people’s hearts. What is customer experience management? Why is customer experience management important?

Management 130

Management Customer CRM Customer Journey 130

Martech

DECEMBER 16, 2024

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. But what if we let our customers guide us instead of the other way around?

Marketing Strategy 104

Marketing Strategy Customer Transform Marketing Mix 104

Hubspot Marketing

SEPTEMBER 7, 2022

Over the past year, the strategies that businesses rely on to attract, engage, and delight customers have started to break. It’s harder to generate demand, drive leads, reach prospects, and meet customers’ high expectations. Across hundreds of conversations with customers, there was one word that kept coming up: disconnected.

Customer 142

Customer CRM Customer Journey Education 142

Marketing Insider Group

FEBRUARY 18, 2025

This is where a strong CRM (Customer Relationship Management) system can bring structure and simplicity to multi-platform marketing. CRMs simplify campaign tracking, unify data across platforms, and help teams focus on what works. Automation within a CRM reduces manual work, saving time and minimizing errors.

CRM 57

CRM Management Analytics Communications 57

Sprout Social

JANUARY 11, 2024

Customer service software is integral to any company’s tech stack today. Especially since the quality of your customer care ties directly to your bottom line. Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. What is customer service software?

Customer 110

Customer CRM User-Generated Manufacturing 110

Sprout Social

DECEMBER 19, 2023

Businesses need to meet their customers with the personalized service they’re accustomed to on other channels. In the early days of social media customer care , speed was the most critical performance metric. Read more about how top brands provide exceptional customer service and support. when you walk in the door.

Customer 132

Customer Direct Mail CRM Education 132

Martech

AUGUST 13, 2024

Misnomer or not, the term has stuck, and in essence means the possibility of CDPs activating data within a customer’s data warehouse (or “lakehouse”). “Be absolutely engaging,” is the motto of customer engagement platform Braze. Does that mean the data is being copied into Braze?

Customer 108

Customer Customer Journey eCommerce CRM 108

Sprout Social

JANUARY 30, 2023

Secretly, every customer wants their experience with a brand to be like the set of Cheers—where everybody knows your name. When your business goes online, you’re dealing with thousands of potential customers at any given moment. When your business goes online, you’re dealing with thousands of potential customers at any given moment.

Customer 132

Customer Branding Shoppers Customer loyalty 132

Sprout Social

AUGUST 30, 2024

Strong digital customer service is an expectation, not an exception to the rule. Because the days of customers sitting on hold or reps saying “I don’t know” are long gone. Modern buyers expect customer care that’s swift, comprehensive and seamless. What is digital customer service? Translation?

Customer 130

Customer Food CRM Customer Journey 130

Hubspot Marketing

JULY 28, 2022

The outcome of giving a good impression in emails goes a long way to connect with potential business contacts or customer. When you send a welcome email to a new blog reader, newsletter subscriber, or customer, you're making a first impression on behalf of your brand. Always give customers a way to opt-out. Let's dive in.

Customer 145

Customer Non-Profit User-Generated Customer loyalty 145

Martech

JUNE 12, 2024

So, why don’t we consistently use those strategies on existing customers with a higher brand understanding? Many marketing teams neglect the opportunity to engage and upsell customers using proven, data-driven prospecting techniques. Customer marketing and prospecting are not the same. Watch for patterns in page path analysis.

Customer 109

Customer Education Customer Acquisition User-Generated 109

Litmus

MAY 16, 2024

Ahead, we’ll look at how to get started with personalized email programs and some of the best ways to implement them throughout the customer journey, from that awareness stage all the way to engaged subscriber or repeat customer. Remember, 83% of customers are willing to share their information for a more personalized experience.

Customer Journey 94

Customer Journey Customer CRM Email Marketing 94

Hootsuite

JANUARY 24, 2024

All you and your team need to do is grab a social media customer service template and hit Reply All. Even if you’re not in crisis mode, templated responses or messages can save you tons of time and improve your social media customer service. This blog has every and any social media customer service template you could ever want.

Customer 117

Customer Social Media Marketing Finance Communications 117

Rock Content

MAY 7, 2024

Customer service is a far too often forgotten component of a well-rounded digital marketing program. It represents the fine line between having a one-time customer and having a repeat customer who is happy to spread the news of your brand’s products and services.

Customer 98

Customer Transform Price User-Generated 98

Martech

JANUARY 27, 2025

At the heart of this frustration is a structural problem rooted in CRM systems. I personally think Salesforce, the most widely used CRM in B2B, is to blame for this disconnect. Seriously, why even bother using this in the first place? Once a Lead becomes a Contact, thats it its a one-way trip. Processing. See terms.

CRM 103

CRM Communications Marketers Marketing 103

Hubspot Marketing

AUGUST 4, 2022

Upload contact data to a CRM for a centralized database. Is your customer data hidden across various messy spreadsheets? If so, your business could benefit from customer database automation. This reduces the manual work done by your team, and improves relationships with your contacts and customers.

Shipping 143

Shipping CRM Logistics Email Marketing 143

Hubspot Marketing

SEPTEMBER 19, 2024

As businesses grow, marketing teams often find themselves caught in a balancing act: scaling their efforts to reach more customers, while still trying to maintain the campaign personalization strategies that drove customer engagement and interest in the first place.

Customer loyalty 133

Customer loyalty CMO User-Generated CRM 133

Hubspot Marketing

MAY 25, 2023

Today, the bar for personalized customer engagement is higher than ever. As a marketer, you know that customer data is key to delivering personalized experiences that drive growth. Data silos are one of the biggest hurdles that prevent businesses from delivering personalized, data-driven experiences to their customers.

Personalized Marketing 136

Personalized Marketing CRM Marketers Marketing 136

Hubspot Marketing

MARCH 30, 2023

For this reason, most companies use tools that help them gather and analyze customer data. There are three types of platforms that are particularly popular — CDPs, CRMs, and DMPs. CDP vs CRM vs DMP CDPs: How do they work? Before we dive into details, let’s take a quick look at what CDP, CRM, and DMP are.

CRM 140

CRM Inbound Marketing Management Customer 140

Hubspot Marketing

APRIL 13, 2023

Value Proposition vs Mission Statement Your value proposition details what you offer customers and why they should choose you, while a mission statement details your objective as an organization. Here are two examples for HubSpot and our CRM platform: Value Proposition: "An easy-to-use CRM."

Food 145

Food Shipping CRM Branding 145

The Marketing Operations Leader

JANUARY 2, 2025

Tangible Steps: Enroll in Online Courses: Platforms like Coursera, LinkedIn Learning, HubSpot Academy, marketingops.com, and Maven offer free and paid courses on marketing automation, CRM tools, campaign management, and project management. Cross-Functional Collaboration: Work closely with content, sales, and customer success teams.

Non-Profit 130

Non-Profit CRM Thought Leadership Marketers 130

Hubspot Marketing

OCTOBER 3, 2024

We’ve talked to a lot of customers about what they need from their tools to grow, and it always comes back to these three words. Two words: legacy CRM. The concept of customer relationship management (CRM) has existed for decades, and there are more tools than ever for understanding and engaging with customers.

Product 124

Product CRM Transform Manufacturing 124

Hubspot Marketing

JULY 4, 2022

When you hear about marketing automation , you often think of detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? Using the traditional stages of the funnel, from a lead to a customer, we often view things in a linear way. Update their CRM record.

eBook 145

eBook CRM Marketers Marketing 145

Martech

NOVEMBER 8, 2024

Your CRM likely holds more valuable insights than you realize. It can help address three key challenges: Data tied to your business: If properly recorded, your CRM tracks all interactions with your business — whether won, lost or disqualified — making it easy to identify trends and patterns. Clear goals and objectives.

Gen Z 123

Gen Z CRM Millennials B2C 123

Hubspot Marketing

JULY 12, 2024

Khoros Khoros is customer engagement software that allows you to build, host, and manage an online community. That doesn’t mean you’re stuck using a boring template, though, as the drag-and-drop builder allows you to build a slick site without a dev– and a developer portal that allows you to build a custom app on top.

Management 96

Management CRM Price Analytics 96

Martech

OCTOBER 22, 2024

The new offering is available immediately but only to customers in the United States. The following capabilities are now available: Not only fast launch of online storefronts, but storefronts with built-in CRM. Management of products, orders, customers, pricing and promotions in one place. Why we care.

eCommerce 113

eCommerce Transform CRM Price 113

Martech

APRIL 15, 2024

For more than six years, MarTech contributor Ana Mourão has been a leader in digital engagement, data architecture, CRM and CDP at the brand. She is currently global customer CRM senior manager and CDP advisor. We work closely with our customer insights team and other commercial teams inside Stanley Black & Decker.

CRM 106

CRM eCommerce Retail User-Generated 106

Marketing Insider Group

JUNE 22, 2023

Put critical marketing tools and processes in place before jumping into automated marketing. Automated marketing is a system for targeting leads and customers with pre-programmed messages. What Do You Need To Have in Place Before You Start Automated Marketing? Your system captures the contact details in your CRM.

Real Estate 125

Real Estate CRM Inbound Marketing Marketers 125

Hubspot Marketing

FEBRUARY 15, 2023

It helps the right people become your customers and makes it easy for them to buy from you again in the future. When you get lead management correct, you can convert more prospects into customers, streamline operations, and improve the sales experience. Lead Data Maintenance Every lead is not going to become a customer.

Management 132

Management CRM Telemarketing Inbound Marketing 132

Martech

SEPTEMBER 12, 2024

This is how SFDC became much more than a CRM , with marketing automation tools and — something that is particularly relevant to the discussion around data — a customer data platform ( CDP ). Integrating more features naturally drives customers to the platform and the core CRM product. Will other CRMs be on the podium?

Marketing Automation Platform 101

Marketing Automation Platform CRM User-Generated Price 101

Martech

OCTOBER 9, 2024

While the much-hyped new AI capabilities are going to be huge for most people, another big trend in September focused on bringing key information into a central place, reducing tool-switching, and helping teams make data-driven decisions faster.

Product 115

Product Real Estate CRM Transform 115

Neil Patel

DECEMBER 9, 2022

You don’t have time to run the business and still email every single customer after they purchase your product. Thankfully, to continue nurturing your relationships with your customers and maintain your business, there’s marketing automation. It’s more than efficiency – it’s about a more personalized experience as a customer.

CRM 140

CRM Marketers Marketing Social Media Marketing 140

Search Engine Land

AUGUST 14, 2024

Qualifying leads for ad platforms using CRM data. CRM or other database Everything you do in lead gen revolves around generating inbound queries. You need a place for those leads to go, a process and people to follow up with them and a way to determine which ones are most valuable to your business. Detailed interest targeting.

Advertising 116

Advertising Advertisers Branding CRM 116

Martech

DECEMBER 15, 2023

Scheduling pages allow additional guests in meetings (beta) All necessary meeting attendees can now quickly receive a calendar invitation by prompting your customers or prospects to include up to 10 additional attendees when booking time on a scheduling page calendar (also known as a meeting link).

CRM 112

CRM Analytics Place Communications 112

SocialPilot

JANUARY 6, 2025

According to Forbes, about 90% of customers read online reviews before visiting a business. Glowing reviews from satisfied customers can boost your business credibility, attract new customers, and increase your chances of showing up in local rankings. They can tell you how a customer really feels about your product or service.

CRM 110

CRM Management User-Generated Price 110

Martech

OCTOBER 9, 2023

Marketers using other kinds of unified data customer databases also dropped in the same period, from 38% to 33%. However, 20% of organizations say they have a CDP in place and are delivering high value with it. 15% said they had many systems connected to a CRM or marketing automation platform. Methodology. How unified is data?

CRM 117

CRM Marketing Automation Platform Marketers Marketing 117

Sprout Social

AUGUST 17, 2022

From competitive analysis to figuring out how to better serve your customers, monitoring serves as a treasure trove of insight. And focusing on actual customer conversations means that you can take action with confidence. If nothing else, comprehensive monitoring also helps you understand how customers at large feel about your brand.

PR 137

PR CRM Analytics Branding 137