Marketing Insider Group

OCTOBER 1, 2024

Customer relationship management (CRM) systems are everywhere, as the industry could be worth about $55 billion by the end of 2024. These systems help manage customer interactions and provide useful data that drives success, making them incredibly valuable for organizations of all sizes. What is CRM Reporting?

CRM 115

CRM Analytics Key Performance Indicator Transform 115

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? Centralized customer data management Unified customer profiles: A CDP aggregates data from various sources (e.g.,

Customer 109

Customer B2C CMO Customer Journey 109

Marketing Insider Group

MARCH 10, 2025

Customer relationships define long-term business success. A well-managed customer relationship management (CRM) system organizes interactions, automates follow-ups, and strengthens engagement. Maintaining an in-house CRM team, however, requires time, expertise, and ongoing investment. Scalability supports business growth.

Transform 66

Transform CRM Customer Analytics 66

Martech

AUGUST 2, 2024

How well does your organization know how customers engage with your brand? Customer journey maps can’t fix all of these problems, but they do give businesses the opportunity to visualize the various touchpoints and experiences our customers pass through as they move from awareness to post-sale. But we’re rarely sure.

Customer Journey 106

Customer Journey Customer Shipping Analytics 106

Marketing Insider Group

FEBRUARY 5, 2025

Fortunately, CRM workflow automation can save you an incredible amount of time and money. Automating repetitive tasks within Customer Relationship Management (CRM) systems streamlines processes, reduces errors, and frees up valuable time for more strategic activities. What is CRM Workflow Automation?

CRM 69

CRM Transform Customer Journey Communications 69

Marketing Insider Group

JANUARY 29, 2025

CRM and marketing automation integration is a well-defined process that combines and improves the alignment between marketing and sales activities. It lets businesses automate prospecting, data entry, customer management, and other time-consuming business operations. What is Customer Relationship Management (CRM)?

CRM 72

CRM Transform Marketing Automation Platform Marketing 72

Martech

DECEMBER 6, 2024

While structured data has long been the foundation of CRM, unstructured datalike conversationsholds the key to deeper insights into customer sentiment, behavior, and intent, said HubSpot CEO Yamini Rangan in a company release. The terms of the deal werent disclosed. Email: Business email address Sign me up! Processing.

CRM 112

CRM Communications Customer Product 112

Martech

JUNE 21, 2024

Your company just bought a shiny new CRM. Effective customer relationship management (CRM) is a cornerstone of marketing success. At the core of this is the CRM product owner — a pivotal role that orchestrates the intersection of technology, customer insights and strategy. Now, who drives it?

CRM 114

CRM Product Education Communications 114

SocialPilot

JANUARY 15, 2025

Reviews are powerful as they serve as social proof and help customers learn about the quality of goods and services a business offers. Well share proven tips and strategies to encourage customers to write reviews to help you turn those happy customers into raving online reviewers. Unhappy customers will let you know.

Customer 97

Customer User-Generated Management Product 97

Martech

AUGUST 13, 2024

Misnomer or not, the term has stuck, and in essence means the possibility of CDPs activating data within a customer’s data warehouse (or “lakehouse”). “Be absolutely engaging,” is the motto of customer engagement platform Braze. Does that mean the data is being copied into Braze?

Customer 113

Customer Customer Journey eCommerce CRM 113

Marketing Insider Group

DECEMBER 5, 2024

Combining CRM tools with SEO tactics greatly improves marketing efforts by interlinking customer data and digital optimization. CRM SEO integration strengthens both customer relationships and search engine strategies, so it’s the perfect time to learn how to use it. What is CRM SEO Integration?

CRM 59

CRM Management SEO Transform 59

Martech

SEPTEMBER 11, 2024

Organizations often claim to be customer-centric. Many companies operate with rigid boundaries between the marketing, sales and customer success departments. This creates artificial barriers that negatively impact customer satisfaction and the company’s bottom line. UX/UI is in charge of making life easier for customers.

Customer 106

Customer Customer Journey B2C Management 106

Lynton Web

DECEMBER 29, 2024

Running a business without a strategic customer journey in HubSpot is like navigating a ship without a compass. The truth is that companies that master their customer journey in HubSpot aren't just seeing incremental improvements they're transforming how they operate. Each chapter has its own goals, tools, and measures of success.

Customer Journey 97

Customer Journey Customer Transform CRM 97

Customers.ai

JANUARY 6, 2025

Customers expect more now. Were diving into strategies that push beyond the basics, using real-time data, predictive analytics, and omnichannel precision to help you connect with your customers. Advanced marketers know its no longer about who your customers are its about what they do. Todays customers expect personalization.

Customer 90

Customer eCommerce CRM Shipping 90

Marketing Insider Group

MARCH 3, 2025

If a company has no customers, is it a real business? Opening a shop with useful products people want is only one part of the equation. You must also find your target demographic, explain to customers what makes your products better than the competition, and earn their continued patronage. Probably not.

CRM 52

CRM Communications Management Analytics 52

Marketing Insider Group

SEPTEMBER 23, 2024

Quick Takeaways Marketing management software automates and simplifies tasks like campaign management, content creation, and data analysis, boosting productivity and saving time. These products include: Customer Relationship Management (CRM) systems to manage customer data and interactions.

Management 125

Management CRM Analytics Marketing 125

Martech

NOVEMBER 11, 2024

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists.

CRM 109

CRM Customer Journey Customer loyalty Management 109

Martech

OCTOBER 1, 2024

My two previous articles on personalized customer experiences focused on the need to embrace AI and the goal of AI that truly understands customer data. In the end, I chose “Agency” because I continue to believe we all have to personally embrace these martech trends in order to drive better customer experiences.

CRM 114

CRM User-Generated Marketing Automation Platform Marketing 114

Martech

NOVEMBER 6, 2024

Step up live call productivity with AI-powered Copilot assistance. Updated CRM object merge behavior to be aware of. Deliver in-app customer support with mobile chat SDK. Flexible editing with drag-and-drop areas in custom email templates. Seamlessly connect HubSpot tickets to Microsoft Teams.

CRM 111

CRM Transform User-Generated Management 111

Marketing Insider Group

JULY 30, 2024

Understanding your customers is critical because you need to give them what they want to keep them coming back. About 63% of consumers believe businesses are dishonest about how they use customer data, and 54% think brands use data to benefit themselves, not their customers.

Transform 126

Transform CRM Communications Management 126

Martech

MARCH 4, 2025

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers.

Transform 117

Transform CRM Analytics User-Generated 117

Martech

DECEMBER 3, 2024

Dig deeper: 7 strategies for getting the most from your martech stack “This may be the turning point where the number of commercial apps in the tech stack peaks and future growth of the stack — which overall we think could be exponential — will come from custom software, a cornucopia of custom apps, agents, and automations.”

CRM 123

CRM User-Generated Management Customer 123

Martech

JULY 26, 2024

An optimized website is key for customer engagement and retention, impacting every phase of the customer journey. Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Transform 124

Transform Whitepaper Thought Leadership Customer Journey 124

Hubspot Marketing

JULY 12, 2024

After all, if you’re running a B2B product support forum you need a different tech stack than someone modding a Bluey fandom on TikTok, right? Khoros Khoros is customer engagement software that allows you to build, host, and manage an online community. I’m not even a little surprised. But I may be slightly biased!)

Management 103

Management CRM Price Analytics 103

Martech

SEPTEMBER 12, 2024

This is how SFDC became much more than a CRM , with marketing automation tools and — something that is particularly relevant to the discussion around data — a customer data platform ( CDP ). Integrating more features naturally drives customers to the platform and the core CRM product. I worry about SMEs.

Marketing Automation Platform 105

Marketing Automation Platform CRM User-Generated Price 105

Hubspot Marketing

JULY 25, 2024

For example, this viral video ad features a woman casually talking about a product while seated inside her car. Instead, low-production, personable videos are taking the lead, outperforming traditional ads on platforms like TikTok and Instagram Reels. It’s how a real person would talk about a product."

Transform 132

Transform Logistics CMO Marketing 132

Martech

JULY 29, 2024

For a jewelry brand, this could include high-resolution images of products, promotional videos, and marketing collateral. It’s where you build your online presence, including product pages, blog posts, and landing pages. This is crucial for understanding customer preferences and improving engagement.

Management 113

Management eCommerce CRM User-Generated 113

Hubspot Marketing

SEPTEMBER 6, 2024

As a one-woman solopreneur running her own business, I’m constantly looking for new AI tools to help save time, increase productivity, and bring about a better ROI. Customize and Personalize In my opinion, customization and personalization are the way to go if you want to make a sale or keep a customer. This can help!)

eCommerce 100

eCommerce Price Transform CRM 100

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. The new offering is available immediately but only to customers in the United States. The following capabilities are now available: Not only fast launch of online storefronts, but storefronts with built-in CRM. Why we care.

eCommerce 112

eCommerce Transform CRM Price 112

SocialPilot

JANUARY 15, 2025

Reviews are powerful as they serve as social proof and help customers learn about the quality of goods and services a business offers. Well share proven tips and strategies to encourage customers to write reviews to help you turn those happy customers into raving online reviewers. Unhappy customers will let you know.

Customer 84

Customer User-Generated Management Product 84

Martech

AUGUST 19, 2024

1:many ABM strategy The 1:many strategy automates the targeting process across a broader set of accounts (100s or even 1,000s of accounts), leveraging data and technology to deliver customized advertisements to numerous decision-makers in real time. This includes factors like industry, company size and location.

Key Performance Indicator 112

Key Performance Indicator Marketing Marketers CRM 112

Martech

JULY 30, 2024

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms.

CRM 108

CRM Marketing Marketers Customer loyalty 108

Martech

JANUARY 8, 2025

Whether thats adding complexity to a simple process or frustrating customers with needless back and forth, friction is bad news for deal velocity. The fix Automate lead assignment in your CRM (think HubSpot, Salesforce or whatever youre using). Pro tip : Use customer feedback to regularly update your content.

CRM 118

CRM Customer Acquisition Analytics Communications 118

Martech

FEBRUARY 17, 2025

Analyze market trends and customer data to inform product positioning. Collaborate with sales, marketing, and product teams to ensure alignment on GTM initiatives. Optimize processes for lead generation and customer acquisition. Develop and test marketing campaigns aimed at customer acquisition and retention.

Customer Acquisition 110

Customer Acquisition CRM Marketing Automation Platform Analytics 110

Martech

SEPTEMBER 6, 2024

Own, which provides data protection and data management solutions, will help Salesforce accelerate the growth of its Platform Data Security, Privacy, and Compliance products, the company said in a release. The Own acquisition is a reminder that CRM users are trusting their most valuable data to clouds managed and secured by SaaS vendors.

CRM 107

CRM Analytics Management Customer 107

Hubspot Marketing

OCTOBER 22, 2024

It’s much harder to directly attribute specific top-level metrics (like clicks, impressions, and likes) to meaningful business outcomes (like customer acquisition, retention, etc.). As a result, customer data is siloed and inaccessible to every team. As a result, customer data is siloed and inaccessible to every team.

Analytics 122

Analytics Transform CRM Marketing 122

The Marketing Operations Leader

JANUARY 8, 2025

Operations leaders must play multiple roles simultaneously to lead their teams to success and create value for customers. 👉 The Technologist – Implements tools to boost productivity and scalability. 👉 The Technologist – Implements tools to boost productivity and scalability.

Transform 130

Transform CRM Communications Customer 130